Real (hypermarket)
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Real (hypermarket)
Mein Real (stylized mein real, real until 2022 and real,- until 2017) is a chain of hypermarkets in Germany, until 2020 owned by Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine, and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, the Real brand began to cease trading for hypermarkets as several markets were taken over by either Edeka, Kaufland, Globus, Rewe or V-Markt and got rebranded with the brand of the respective new owner. The process of selling is expected to be finished by mid of 2022 with the remaining of 60 stores under the brand name of real. Real's former website (real.de) was replaced by kaufland.de in 2021. The website for the store can be found at real-markt.de and meinreal.de. History In 2006, Metro acquired Walmart's 85 stores in ...
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Nordwalde
Nordwalde (literally: north woods) is a municipality in the district of Steinfurt, in North Rhine-Westphalia, Germany. Geography It is situated in the Münsterland area, approximately 12 km south-east of Steinfurt and 20 km north-west of Münster. The distance to the Dutch border is about 30 km. Neighbouring municipalities * Greven * Emsdetten * Altenberge * Steinfurt Division of the town Nordwalde consists of 6 districts: * Nordwalde * Feldbauerschaft * Kirchbauerschaft * Scheddebrock * Suttorf * Westerode Twin towns * Amilly, France * Treuenbrietzen Treuenbrietzen is a town in the States of Germany, Bundesland of Brandenburg, Germany. Geography The municipality Treuenbrietzen is situated 32 km northeast of Wittenberg and includes the localities * city of Treuenbrietzen with its agglome ..., Germany References External links * Steinfurt (district) {{Steinfurt-geo-stub ...
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in development. The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company ...
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Supermarkets Of Germany
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday U.S. usage, however, "grocery store" is synonymous with supermarket, and is not used to refer to other types of stores that sell groceries. The supermarket typically has places for fresh meat, fresh produce, dairy, deli items, baked goods, etc. Shelf space is also reserved for canned and packaged goods and for various non-food items such as kitchenware, household cleaners, pharmacy products and pet supplies. Some supermarkets also sell other household products that are consumed regularly, such as alcohol (where permitted), medicine, and clothing, and some sell a much wider range of non-food products: DVDs, sporting equipment, board games, and seasonal items ...
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Hypermarkets
A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full grocery lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term ''hypermarket'' (french: hypermarché) was coined in 1968 by French trade expert Jacques Pictet. Hypermarkets, like other big-box stores, typically have business models focusing on high-volume, low-margin sales. Typically covering an area of , they generally have more than 200,000 different brands of merchandise available at any one time. Because of their large footprints, many hypermarkets choose suburban or out-of-town locations that are easily accessible by automobile. History Canada Loblaws established its Real Canadian Superstore chain in 1979. It sells mainly groceries, while also ...
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Retail Companies Established In 1992
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Store Brands
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. The brand usually consists of products, but can also encompass services. Private labels typically involve outsourcing, in which company A hires company B to provide them with a product or service, which is then offered under a brand name of company A. This is how the term ''private label'' is usually defined. However, it is also possible that company A owns company B. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mentio ...
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Groupe Casino
Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co. Casino Group is the source of many innovations such as the first distributor's brand in 1901, the first self-service store in 1948 or even the display of a sell-by date on consumer products in 1959. As a historical player in mass-market retail in France, the group also started to grow internationally at the end of the 90s. It acquired GPA and Grupo Éxito in 1999, major companies in mass-market retail in Brazil and in Colombia. Casino Group operates across all food and non-food formats: hypermarkets, supermarkets, convenience stores, discount stores and wholesale stores. Other than the eponymous "Géant Casino" and "Casino Supermarchés", Casino Group owns other brands such as Monoprix, Franprix, Leader Price, Cdiscount, Vival, Spar, Sherpa and Le Petit Casino. Casino Group, currently managed ...
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Géant Casino
Géant Casino () is a hypermarket chain based in Saint-Étienne, France, part of the French retailing giant Groupe Casino. As of February 2016, it had 120 stores in France. History Géant opened its first hypermarket in 1970. In Dec 2015, Géant Casino had about 142 hypermarkets all over the world. The concept is, like most hypermarkets, to have all kinds of items available under one roof. A loyalty card system has been introduced by Géant, with a price discount on certain groceries. There are over two million Géant card-holders. Géant Casino is the fifth largest hypermarket chain in the world and the fourth largest in France after Carrefour, E.Leclerc and Auchan. Géant in different parts of the world Operations in the Middle East Kuwait, Bahrain and UAE Fu-Com joined with Groupe Casino to bring the Géant hypermarket brand to the Middle East where Géant opened its first store in Bahrain in May 2001. A store was opened in Dubai in 2005 and one in Abu Dhabi in 2015 at Y ...
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Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, and as Flipkart Wholesale in India. It has wholly owned operations in Chile, Canada, and South Africa. Since August 2018, Walmart held only a minority stake in Walmart Brasil, which was renamed Grupo Big in August 2019, with 20 percent of the company's shares, and p ...
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Metro Group
Metro AG is a German multinational company based in Düsseldorf which operates business membership only cash and carry stores primarily under the Metro brand. Until 2020 it was also active in general retail business through Real division, which was sold to an investor consortium. Unlike American warehouse clubs such as Costco or Sam's Club, it is not possible for private customers to acquire a membership for most Metro locations. As of 2020 it operates around 680 stores in 24 countries in Europe and Asia. The company was established in 1964 by Ernst Schmidt and Wilhelm Schmidt-Ruthenbeck. In 2010, it was the fourth-largest retailer in the world measured by revenues, after Wal-Mart, Carrefour and Tesco. Its current incarnation was launched in 2017 as a spun-off of old Metro AG, which continued to be a consumer electronics retailer and renamed itself Ceconomy. History The history of the Metro began on 8 November 1963 in Essen with the opening of the first wholesale center ...
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Kaufland
Kaufland is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl. The hypermarket directly translates to English as 'buy-land'. It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly East Germany. It operates over 1,400 stores in Germany, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Croatia and Moldova. History The history of Kaufland began when Joseph Schwarz entered the ''Südfrüchte Großhandlung Lidl & Co.'' company as a shareholder in 1930, which was then renamed ''Lidl & Schwarz KG''. The company expanded its range from fruit to a food and goods wholesaler. After World War II, the company was rebuilt: in 1954 it moved into its own property in Heilbronn and joined the ''A & O'' retail chain. With ''Handels- und Fruchthof Heilbronn GmbH'' the first regional warehouse was opened in northern Württemberg. In 1964, the company expanded its range of products by opening a meat depart ...
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REWE Group
The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The most important companies under the umbrella of the REWE Group operate under the REWE-Zentral AG and REWE-Zentralfinanz eG names. The basis of the co-operative trade group consists of a network of independent retailers. In the 2017 financial year, the REWE Group had total external sales of €57.8 billion. The REWE Group is the second largest supermarket chain in Germany behind EDEKA. Divisions Trading * REWE – supermarket chain in Germany with 3,300 stores. * BILLA – supermarket chain with over 1,000 stores in Austria and 400 stores in other European countries * Penny – discount supermarket chain with 3,000 stores in Germany, Austria, Italy, Romania, Hungary, Czech Republic * nahkauf – convenience store operator in Germany. * t ...
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