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Ron Stablehorn
Ron Stablehorn is the fictitious Vice President of Marketing at Rolling Rock beer. He usually appears as part of viral marketing campaigns for the company. The Effie Award winning campaign was created by the advertising company Goodby, Silverstein & Partners. Often, he will speak to the audience in a television commercial, stating that Rolling Rock has come under fire by loyal fans. In 2006, Ron appeared to denounce an ad where "an ape parachutes into a pool party, and dances in a suggestive manner with a sexy lady." At the commercial's end, a text statement reads "This totally unsincere apology posted by Friends of Rolling Rock". In 2007, Ron appeared a week before Super Bowl XLI to warn viewers about a possible Super Bowl ad featuring "grown men in thongs in the workplace." Ron apologized to viewers, and states that Rolling Rock is attempting to pull the upcoming ad. However, if they cannot, he hopes that it will not "in any way tarnish their great name". He appears in a follow-u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rolling Rock
Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania, it was marketed aggressively and eventually became a national product. The brand was sold to Anheuser-Busch of St. Louis, Missouri, in mid-2006, which transferred brewing operations to New Jersey while continuing to label the new beer prominently with the name of Latrobe. History From 1939 until July 26, 2006, Rolling Rock was brewed at the Latrobe Brewing Company in Latrobe, Pennsylvania, a small city 34 miles southeast of Pittsburgh, Pennsylvania. As stated on the bottle, it was brewed with a distinctive soft local water in large glass-lined tanks, which were considered state-of-the-art at the time of its introduction (in part due to sanitation concerns). On May 19, 2006, Anheuser-Busch purchased the Rolling Rock and Rolling Rock Green Light brands from InBev for $82 million and began brewing Rolling Rock at its Newark facility in m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Effie Award
Effie is a feminine given name, sometimes a short form (hypocorism) of Euphemia (Greek: Εὐφημία). Notable people with the name include: Women * Effie Bancroft (1840–1921), English actress and theatre manager * Effie Boggess (1927-2021), American politician * Effie Cardale (1873–1960), New Zealand community and welfare worker * Effie Cherry (1869–1944), American performer, part of the Cherry Sisters touring vaudeville act * Effie Crockett (1857–1940), American actress * Euphemia Effie Ellsler (1855–1942), American stage and film actress * Euphemia Effie Germon (1845–1914), American stage actress * Euphemia Effie Gray (1828–1897), Scottish model, married to John Ruskin and John Everett Millais * Effie Hotchkiss, American pioneering motorcyclist in 1915 * Effie Mae Martin Howard, real name of Rosie Lee Tompkins (1936–2006), African-American quiltmaker * Effie McCollum Jones (1869–1952), American Universalist minister and suffragette * Effie Neal Jones (1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goodby, Silverstein & Partners
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson has been the President and Managing Partner since 2005. The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993. For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl XLI
Super Bowl XLI was an American football game played between the American Football Conference (AFC) champion Indianapolis Colts and the National Football Conference (NFC) champion Chicago Bears to decide the National Football League (NFL) champion for the 2006 season. The Colts defeated the Bears by the score of 29–17. The game was played on February 4, 2007, at Dolphin Stadium in Miami Gardens, Florida. This was the first Super Bowl since Super Bowl XXX where neither team was seeking its first title. However, it featured two teams ending long Super Bowl appearance droughts. The Colts, who finished with a 12–4 regular season record, were making their first Super Bowl appearance since winning Super Bowl V in the 1970 season during the team's tenure in Baltimore; they had moved to Indianapolis in 1984. Meanwhile, the Bears, who posted an NFC-best 13–3 regular season record, were making their first appearance since winning Super Bowl XX in the 1985 season. In addition, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drink Advertising Characters
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history. In addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug ethanol, have been part of human culture for more than 8,000 years. Non-alcoholic drinks often signify drinks that would normally contain alcohol, such as beer, wine and cocktails, but are made with a sufficiently low concentration of alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized wines. Biology When the human body becomes dehydrated, a person experiences thirst. This craving of fluids results i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Male Characters In Advertising
Male (symbol: ♂) is the sex of an organism that produces the gamete (sex cell) known as sperm, which fuses with the larger female gamete, or ovum, in the process of fertilization. A male organism cannot reproduce sexually without access to at least one ovum from a female, but some organisms can reproduce both sexually and asexually. Most male mammals, including male humans, have a Y chromosome, which codes for the production of larger amounts of testosterone to develop male reproductive organs. Not all species share a common sex-determination system. In most animals, including humans, sex is determined genetically; however, species such as ''Cymothoa exigua'' change sex depending on the number of females present in the vicinity. In humans, the word ''male'' can also be used to refer to gender in the social sense of gender role or gender identity. Overview The existence of separate sexes has evolved independently at different times and in different lineages, an example of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
