Renée L'Espérance
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Renée L'Espérance
Mavis Beacon is a fictional character created for the '' Mavis Beacon Teaches Typing'' line of computer software. History Developed to be a personification of a The Software Toolworks instructional typing program, Mavis Beacon debuted as simply a photo of a model on the software's packaging in 1987. The model chosen to be the face of Mavis was Haitian-born Renée L'Espérance, who was discovered working behind the perfume counter at Saks Fifth Avenue Beverly Hills by former talk-show host and partner at The Software Toolworks Les Crane in 1985. Mavis's name comes from a combination of Mavis Staples (one of the software developer's favorite singers) and the word ''beacon'' (an allusion to her role as a guide to typing). There have been several models chosen to represent the confident efficiency of Mavis Beacon; her image changes to represent a "modern professional typing instructor." According to an opinion article in the New York Times, author J.D. Biersdorf opined, "Due to ...
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Mavis Beacon Teaches Typing
''Mavis Beacon Teaches Typing'' is an application software program designed to teach touch typing. History The typing program was initially released in late 1987 by The Software Toolworks and has been published regularly ever since. The first version written for MS-DOS was created by Norm Worthington, Walt Bilofsky, and Mike Duffy. Editions of Mavis Beacon are currently published by Encore Software (hybrid Mac and Windows) and Software MacKiev (macOS only) and are available throughout the retail sales world. An early version supported both QWERTY and the alternative Dvorak Simplified Keyboard layout. Later versions supported only QWERTY until the 2011 Ultimate Mac Edition from Software MacKiev which returned full Dvorak keyboard lessons to the product. Earlier versions were made for Apple II, Commodore 64, Atari 8-bit family (version 1 only), Apple IIGS, Atari ST, Mac OS, Microsoft Windows, Palm OS (version 16), and Amiga. The current Windows and Mac versions are published ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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Female Characters In Advertising
Female ( symbol: ♀) is the sex of an organism that produces the large non-motile ova (egg cells), the type of gamete (sex cell) that fuses with the male gamete during sexual reproduction. A female has larger gametes than a male. Females and males are results of the anisogamous reproduction system, wherein gametes are of different sizes, unlike isogamy where they are the same size. The exact mechanism of female gamete evolution remains unknown. In species that have males and females, sex-determination may be based on either sex chromosomes, or environmental conditions. Most female mammals, including female humans, have two X chromosomes. Female characteristics vary between different species with some species having pronounced secondary female sex characteristics, such as the presence of pronounced mammary glands in mammals. In humans, the word ''female'' can also be used to refer to gender in the social sense of gender role or gender identity. Etymology and usage T ...
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Typequick
Typequick Pty Ltd (stylised TYPE''QUICK'') is an Australian courseware company specialising in the development of computer-based touch-typing tutor systems of the same name. The first ''Typequick'' program was developed by Noel McIntosh's AID Systems in conjunction with Blue Sky Industries in 1982, as a tool for teaching typing skills among users of new micro computers. The Sydney based company of the same name was founded by McIntosh in 1985, after buying out the founders and acquiring the software. The company has released products in multiple languages including English and Dutch, and sold particularly well in Japan. The company's '' Kewala's Typing Adventure'' saw the typing course re-envisioned as an adventure game aimed at a younger demographic. History (1982–1985) Development and release of first ''Typequick'' program ''Typequick'' is a Sydney-based touch-typing software originally developed by Noel McIntosh's AID Systems in conjunction with Blue Sky Industr ...
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Confabulation
In psychology, confabulation is a memory error defined as the production of fabricated, distorted, or misinterpreted memories about oneself or the world. It is generally associated with certain types of brain damage (especially aneurysm in the anterior communicating artery) or a specific subset of dementias. While still an area of ongoing research, the basal forebrain is implicated in the phenomenon of confabulation. People who confabulate present with incorrect memories ranging from subtle inaccuracies to surreal fabrications, and may include confusion or distortion in the temporal framing (timing, sequence or duration) of memories. In general, they are very confident about their recollections, even when challenged with contradictory evidence. Description Confabulation is distinguished from lying as there is no intent to deceive and the person is unaware the information is false.Moscovitch M. 1995. "Confabulation". In (Eds. Schacter D.L., Coyle J.T., Fischbach G.D., Mesulum M ...
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Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informatio ...
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Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles. Described as an American cultural icon, the image of Be ...
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Cultural Icon
A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen as an authentic symbol of that culture. When individuals perceive a cultural icon, they relate it to their general perceptions of the cultural identity represented. Cultural icons can also be identified as an authentic representation of the practices of one culture by another. In popular culture and elsewhere, the term "iconic" is used to describe a wide range of people, places, and things. Some commentators believe that the word "iconic" is overused. Examples According to the ''Canadian Journal of Communication'', academic literature has described all of the following as "cultural icons": "Shakespeare, Oprah, Batman, Anne of Green Gables, the Cowboy, the 1960s female pop singer, the horse, Las Vegas, the library, the Barbie doll, DNA, and the New York ...
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Beacon
A beacon is an intentionally conspicuous device designed to attract attention to a specific location. A common example is the lighthouse, which draws attention to a fixed point that can be used to navigate around obstacles or into port. More modern examples include a variety of radio beacons that can be read on radio direction finders in all weather, and radar transponders that appear on radar displays. Beacons can also be combined with semaphoric or other indicators to provide important information, such as the status of an airport, by the colour and rotational pattern of its airport beacon, or of pending weather as indicated on a weather beacon mounted at the top of a tall building or similar site. When used in such fashion, beacons can be considered a form of optical telegraphy. For navigation Beacons help guide navigators to their destinations. Types of navigational beacons include radar reflectors, radio beacons, sonic and visual signals. Visual beacons range from sma ...
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Seattle Times
''The Seattle Times'' is a daily newspaper serving Seattle, Washington, United States. It was founded in 1891 and has been owned by the Blethen family since 1896. ''The Seattle Times'' has the largest circulation of any newspaper in Washington state and the Pacific Northwest region. The Seattle Times Company, which is owned by the Blethen family, holds 50.5% of the paper. McClatchy company owns 49.5% of the paper. ''The Seattle Times'' had a longstanding rivalry with the ''Seattle Post-Intelligencer'' newspaper until the latter ceased publication in 2009. Copies are sold at $2 daily in King & adjacent counties (except Island, Thurston & other WA counties, $2.5) or $3 Sundays/Thanksgiving Day (except Island, Thurston & other WA counties, $4). Prices are higher outside Washington state. History ''The Seattle Times'' originated as the ''Seattle Press-Times'', a four-page newspaper founded in 1891 with a daily circulation of 3,500, which Maine teacher and attorney Alden J. Blethen ...
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Mavis Staples
Mavis Staples (born July 10, 1939) is an American rhythm and blues and gospel singer, actress, and civil rights activist. She rose to fame as a member of her family's band The Staple Singers (she is the last surviving member of that band). During her time in the group, she recorded the hit singles "I'll Take You There" and " Let's Do It Again". In 1969, Staples released her self-titled debut solo album. She continued to release solo albums throughout the following decades; and collaborated with artists such as Aretha Franklin, Prince, Arcade Fire, Nona Hendryx, Ry Cooder, and David Byrne. Her eighth studio album ''You Are Not Alone'' (2010), earned critical acclaim, and became her first album as a soloist to reach number one on a '' Billboard'' chart, peaking atop the Top Gospel Albums chart. It also earned Staples her first Grammy Award win. Following this, she released the albums: ''One True Vine'' (2013), '' Livin' on a High Note'' (2016), '' If All I Was Was Black'' (2017), ...
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Les Crane
Les Crane (born Lesley Stein; December 3, 1933 – July 13, 2008) was a radio announcer and television talk show host, a pioneer in interactive broadcasting who also scored a spoken word hit with his 1971 recording of the poem ''Desiderata'', winning a "Best Spoken Word" Grammy. He was the first network television personality to compete with Johnny Carson after Carson became a fixture of late-night television. Biography Early life Born in New York, Crane graduated from Tulane University, where he was an English major. He spent four years in the United States Air Force, as a jet pilot and helicopter flight instructor. Radio He began his radio career in 1958 at KONO in San Antonio and later worked at WPEN (now WKDN) in Philadelphia. In 1961, he became a popular and controversial host for the radio powerhouse KGO in San Francisco. With KGO's strong nighttime 50,000 watt signal reaching as far north as Seattle, and as far south as Los Angeles, he attracted a regional audience ...
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