Rafu Telephone Guide
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Rafu Telephone Guide
First published in 1982 by Japan Publicity, Inc., the Rafu Telephone Guide (羅府テレフォンガイド) is an annually published bilingual Yellow pages, business telephone directory for Los angeles, Los Angeles, San diego, San Diego, and Las Vegas Valley, Las Vegas, Nevada, and was the first Japanese-English bilingual telephone directory published in California by Chieko Mori and later Toshihiko Takabatake. Rafu means Los Angeles in Japanese from the time Japanese people used to use Kanji to represent foreign words phonetically. The book has been always changing. Originally, the book only covered the greater southern California area and also contained residential listings, but eventually did away with them, and in the 1998 edition, was expanded to include Las Vegas. Currently it no longer contains residential listings; however the area has been expanded to San Diego. With an annual circulation of roughly 65,000, it has continued to maintain the highest audited circulation ...
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Yellow Pages
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses. In many countries, including Canada, the United Kingdom, Australia, and elsewhere, "Yellow Pages" (or any applicable local translations), as well as the "Walking Fingers" logo first introduced in the 1970s by the Bell System-era AT&T, are registered trademarks, though the owner varies from country to country, usually being held by the main national telephone company (or a subsidiary or spinoff thereof). However, in the United States, neither the name nor the logo was registered as trademarks by AT&T, and they are freely used by several publishers. History The name and concept of "yellow pages" came about in 1883, when a ...
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