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Purple Strategies
Purple Strategies is an American communications firm headquartered in Alexandria, Virginia and founded in 2008. The name Purple Strategies reflects the company's bipartisan blend of strategists from both "blue" and "red" political backgrounds. Purple Strategies also operates a subsidiary, a reputation management firm Citizen2. Company overview Purple Strategies is a bipartisan communications firm that offers services in strategic communication, public affairs, issue advocacy, public opinion research, advertising, media relations and new media for corporations, trade associations and non-profit organizations. Past and current clients include BP, United Airlines, NASCAR, the United States Chamber of Commerce and Pharmaceutical Research and Manufacturers of America (PhRMA). Purple Strategies' principal partners include Republican political strategists Alex Castellanos, Bruce Haynes, and Robin Roberts, as well as Democratic strategists Steve McMahon, John Donovan, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Golin Harris International
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chicago Sun-Times
The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago Tribune''. The modern paper grew out of the 1948 merger of the ''Chicago Sun'' and the ''Chicago Daily Times''. Journalists at the paper have received eight Pulitzer prizes, mostly in the 1970s; one recipient was film critic Roger Ebert (1975), who worked at the paper from 1967 until his death in 2013. Long owned by the Marshall Field family, since the 1980s ownership of the paper has changed hands numerous times, including twice in the late 2010s. History The ''Chicago Sun-Times'' claims to be the oldest continuously published daily newspaper in the city. That claim is based on the 1844 founding of the ''Chicago Daily Journal'', which was also the first newspaper to publish the rumor, now believed false, that a cow owned by Catherine O'L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mark Squier
Mark Squier is an American strategic advisor and media consultant who has worked for Democratic candidates including Howard Dean, Ann Richards, and Robert Weygand. He is a founding partner of the media consulting firm McMahon Squier and Associates and is also a founding partner of Purple Strategies, a bipartisan communications firm. Early life Mark Squier is the son of media consultant Bob Squier. As a teenager, Squier was introduced to his father's profession when he was hired by his father to carry and transport camera equipment for various political campaigns. Career Early political work In 1978, Squier worked with his father on Bob Graham's campaign for governor of Florida and was later hired as lead producer at Squier/Eskew Communications, a firm his father helped found. During his time with his father's firm, Squier produced advertisements for local and national candidates including former Texas Governor Ann Richards, then-Tennessee Senator Al Gore, Iowa Sen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bruce Haynes (consultant)
Bruce Haynes is an American communications consultant. He is currently Chairman of Public Affairs, Managing Director and co-head of the Washington, D.C. office foSard Verbinnen & Co, a global strategic communications and consulting firm. Early life Bruce Haynes was born in Florence, South Carolina to Ann and Harold Haynes. He attended Furman University and earned a bachelor's degree from Francis Marion University in 1990. In 1992, while studying law at the University of South Carolina, Haynes was selected as an alternate delegate to the 1992 Republican National Convention. Career After graduating law school, Haynes started his career as staff counsel for former Governor of South Carolina Carroll A. Campbell Jr. He was next hired by South Carolina Representative Bob Inglis to serve as his chief of staff, and later became Inglis' campaign manager during his 1998 U.S. Senate campaign against Ernest Hollings. Throughout the 2000s, Haynes worked as managing partner and head ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pharmaceutical Research And Manufacturers Of America
Pharmaceutical Research and Manufacturers of America (PhRMA, pronounced ), formerly known as the Pharmaceutical Manufacturers Association, is a trade group representing companies in the pharmaceutical industry in the United States. Founded in 1958, PhRMA lobbies on behalf of pharmaceutical companies. PhRMA is headquartered in Washington, DC. The organization has lobbied fiercely against allowing Medicare to negotiate drug prices for Medicare recipients. At the state level, the organization has lobbied to prevent price limits and greater price transparency for drugs. PhRMA has given substantial dark money donations to right-wing advocacy groups such as the American Action Network (which lobbied heavily against the Affordable Care Act), the Koch brothers' Americans for Prosperity and Grover Norquist's Americans for Tax Reform, while rarely providing some donations to centrist or moderately right-leaning groups such as Center Forward. Membership Leadership George A. Scangos, C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Chamber Of Commerce
The United States Chamber of Commerce (USCC) is the largest lobbying group in the United States, representing over three million businesses and organizations. The group was founded in April 1912 out of local chambers of commerce at the urging of President William Howard Taft and his Secretary of Commerce and Labor Charles Nagel. It was Taft's belief that the "government needed to deal with a group that could speak with authority for the interests of business". The current president and CEO of the Chamber is Suzanne P. Clark. She previously worked in the Chamber from 1997 to 2007, and returned in 2014, holding multiple executive roles before being named the organization's first female CEO in February 2021. History The U.S. Chamber of Commerce was founded at a meeting of delegates on April 22, 1912. An important catalyst for the creation of the U.S. Chamber of Commerce were two prior business engagements between the U.S. and Japan. In 1908, Eiichi Shibusawa invited the first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
