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Pure Moxie
Pure Moxie is a memoir by Leda Sanford, the first female publisher of a major national magazine, The American Home. The memoir - self-published in 2010 by iUniverse - highlights Sanford's career in magazine publishing. A review that ran in the Pacific Sun (newspaper) said ''Pure Moxie'' "is a book that is both a nostalgic look back (it's dedicated to Betty Friedan) at the post-Mad Men era—when General Motors and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."J.E. Vader, "Citizen Moxie," ''Pacific Sun,'' January 6, 2011 References 2010 non-fiction books American memoirs {{memoir-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moxie
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, with a bitter aftertaste. It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine. Moxie was designated the official soft drink of Maine on May 10, 2005. It continues to be regionally popular today, particularly in New England states. It was previously produced by the Moxie Beverage Company of Bedford, New Hampshire until Moxie was purchased by The Coca-Cola Company in 2018. The name has become the word "moxie" in American English, a noun meaning energy, determination, and spunk. History Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food", by Augustin Thompson in Lowell, Massachusetts. Thompson claimed that it cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leda Sanford
Leda Sanford, (born October 11, 1933 in Lucca, Italy), is an author, speaker, former publisher, and advertising director. She was the first female publisher of a major national magazine. She became president, publisher and editor-in-chief of the magazine '' American Home'' and the American Home Publishing Company in 1975. Throughout her career, Sanford had publisher and director stints at several national magazines. She eventually focused her work on aging, which includes the publication of her collection of essays ''Look For the Moon in the Morning.'' In 2010 she published a memoir, ''Pure Moxie'', which focuses on her professional career. Professional career When Sanford became president of the American Home Publishing Company, the company had recently been acquired by the Charter Company, headed by Raymond K. Mason. New York Times columnist Philip H. Dougherty reported in his “Advertising” column that Sanford had little experience in magazine publishing. Before her '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The American Home
''The American Home'' was a monthly magazine published in the United States from 1928 to 1977. Its subjects included domestic architecture, interior design, landscape design and gardening."American Home", Library of Congress Catalog. History and profile ''The American Home'' was a continuation of the magazine ''Garden & Home Builder''. It was published by Nelson Doubleday of Doubleday, Doran & Company. Ellen Diffin Wangner edited the first issues, October 1928 to March 1929. ''The American Home'' lost money its first four years, and occasionally entire issues were omitted. After several years of losses, and in an era that saw the closure of the mass circulation magazines '' Life (magazine), Life'', '' Look'', and ''The Saturday Evening Post'', the last issue of ''American Home'', with a cover date of February 1978, was published in late 1977. It was then merged with the Charter magazine ''Redbook''. See also * Leda Sanford Leda Sanford, (born October 11, 1933 in Lucca, Ital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IUniverse
iUniverse, founded in October 1999, is an American self-publishing company based in Bloomington, Indiana.Kevin Abourezk"iUniverse to move to Indiana" incoln Journal Star, January 22, 2008 History iUniverse focuses on print-on-demand self-publishing and a service the company refers to as "assisted self-publishing" which critics say is indicative of vanity press since authors are asked to pay from to $15,000 for additional services. Soon after they were founded, Barnes & Noble purchased a 49% stake in the company. As part of the agreement, Barnes & Noble offered select iUniverse titles both in their online bookstore and at their physical stores. In 2004, Amy Fisher's memoir, ''If I Knew Then'', about serving seven years in prison on first-degree aggravated assault charges for shooting Mary Jo Buttafuoco, became the best-selling book in iUniverse's history, selling more than 32,000 copies up to 2004. According to a 2005 ''Publishers Weekly'' article, out of the more than 18,000 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pacific Sun (newspaper)
The ''Pacific Sun'' is a free distribution weekly newspaper published in Marin County, just north of San Francisco in the San Francisco Bay Area. It is the longest running alternative weekly in the nation and is published on Wednesdays. Since October 2019, Daedalus Howell has been its editor. History The ''Pacific Sun'' was founded in April 1963 in California by Merrill and Joann Grohman in the back of a Stinson Beach grocery store. In 1966, the ''Pacific Sun'' moved its offices to San Rafael. Steve McNamara, the former Sunday editor of the ''San Francisco Examiner'', bought it from the Grohmans that year. Ten months after McNamara took over as editor, the San Francisco Press Club awarded its first prize for the best news story in a northern California non-daily paper for the ''Sun''s story “The Night Nicasio Fired the Principal”, about a school board’s firing of a principal for admitting to marijuana use. In 1984, ''The Sun'' won the award for General Excellence from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Friedan
Betty Friedan ( February 4, 1921 – February 4, 2006) was an American feminist writer and activist. A leading figure in the women's movement in the United States, her 1963 book ''The Feminine Mystique'' is often credited with sparking the second wave of American feminism in the 20th century. In 1966, Friedan co-founded and was elected the first president of the National Organization for Women (NOW), which aimed to bring women "into the mainstream of American society now nfully equal partnership with men". In 1970, after stepping down as NOW's first president, Friedan organized the nationwide Women's Strike for Equality on August 26, the 50th anniversary of the Nineteenth Amendment to the United States Constitution granting women the right to vote. The national strike was successful beyond expectations in broadening the feminist movement; the march led by Friedan in New York City alone attracted over 50,000 people. In 1971, Friedan joined other leading feminists to establi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mad Men
''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fictional time frame runs from March 1960 to November 1970. ''Mad Men'' begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison" (in reality, the only documented use of the phrase from that time may have been in the late-1950s writings of James Kelly, an advertising executive and writer). The series's main character is the charismatic advertising executive D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
