Pure Moxie is a memoir by
Leda Sanford, the first female publisher of a major national magazine,
The American Home. The memoir - self-published in 2010 by
iUniverse
iUniverse, founded in October 1999, is an American self-publishing company based in Bloomington, Indiana.Kevin Abourezk"iUniverse to move to Indiana" incoln Journal Star, January 22, 2008
History
iUniverse focuses on print-on-demand self-publi ...
- highlights Sanford's career in magazine publishing.
A review that ran in the
Pacific Sun (newspaper) said ''Pure Moxie'' "is a book that is both a nostalgic look back (it's dedicated to
Betty Friedan) at the post-
Mad Men era—when
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
and
magazines were a big deal—and a nod toward the future, especially for increasingly creaky
baby boomers, as Sanford became something of a visionary on promoting a new idea of
aging
Ageing ( BE) or aging ( AE) is the process of becoming older. The term refers mainly to humans, many other animals, and fungi, whereas for example, bacteria, perennial plants and some simple animals are potentially biologically immortal. In ...
and re-invention late in life."
[J.E. Vader, "Citizen Moxie," ''Pacific Sun,'' January 6, 2011 ]
References
2010 non-fiction books
American memoirs
{{memoir-stub