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Project Pedro
Project Pedro was a secretly funded program under the United States Information Agency during the 1950s to create newsreels in Mexico.Fein, Seth. "New Empire into Old: Making Mexican Newsreels the Cold War Way." ''Diplomatic History'' 28 (2004): 703-748. The program was a clandestine public relations campaign to spread propaganda portraying the United States positively and Communism negatively, in an effort to change the Mexican public's attitude toward Communism as part of the Cold War. Projects with similar objectives were carried out in other Latin American countries, such as Brazil, Chile, Bolivia and Ecuador. The project was publicly operated in part by a former film executive named Richard K. Tompkins who had produced anti-communist animated cartoons and films in Mexico. Tompkins allowed the USIA to influence newsreel content while having no official trace to production. Since Mexican citizens owned the rest of the production company creating the newsreels, the USIA was not r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Information Agency
The United States Information Agency (USIA), which operated from 1953 to 1999, was a United States agency devoted to "public diplomacy". In 1999, prior to the reorganization of intelligence agencies by President George W. Bush, President Bill Clinton assigned USIA's cultural exchange and non-broadcasting intelligence functions to the newly created Under Secretary of State for Public Diplomacy and Public Affairs at the U.S. Department of State. USIA's broadcasting functions were moved to the newly created Broadcasting Board of Governors. The agency was previously known overseas as the United States Information Service (USIS) of the U.S. Embassy; the current name, the Public Diplomacy and Public Affairs, is sometimes translated as the Public Relations and Cultural Exchange Agency. Former USIA Director of TV and Film Service Alvin Snyder recalled in his 1995 memoir that "the U.S. government ran a full-service public relations organization, the largest in the world, about the size ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corona (beer)
Corona is a brand of beer produced by Mexican brewery Cervecería Modelo and owned by Belgian company AB InBev. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. The recipe for the mash bill includes corn as well as the barley malt and hops traditionally used for making beer. The brand's most popular variation is Corona Extra, a pale lager. It is one of the top-selling beers worldwide, and Corona Extra has been the top-selling imported drink in the U.S. since 1998. Other variants of the Corona beer brand include Corona Light, Corona Premier, and Corona Familiar. A variety of flavored hard seltzers marketed under the Corona brand name was launched in March 2020. Ingredients According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorship (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporations
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most att ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Movie Theaters
A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a building that contains auditoria for viewing films (also called movies) for entertainment. Most, but not all, movie theaters are commercial operations catering to the general public, who attend by purchasing a ticket. The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds, and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection, removing the need to create and transport a physical film print on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to blo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Production Company
A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and video. These groups consist of technical staff to produce the media, and are often incorporated as a commercial publisher. Generally the term refers to all individuals responsible for the technical aspects of creating a particular product, regardless of where in the process their expertise is required, or how long they are involved in the project. For example, in a theatrical performance, the production team has not only the running crew, but also the theatrical producer, designers and theatrical direction. Tasks and functions The production company may be directly responsible for fundraising the production or may accomplish this through a parent company, partner, or private investor. It handles budgeting, scheduling, scripting, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Animated Cartoon
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings. Other common animation methods apply a stop motion technique to two- and three-dimensional objects like paper cutouts, puppets, or clay figures. A cartoon is an animated film, usually a short film, featuring an exaggerated visual style. The style takes inspiration from comic strips, often featuring anthropomorphic animals, superheroes, or the adventures of human protagonists. Especially with animals that form a natural predator/prey relationship (e.g. cats and mice, c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsreels
A newsreel is a form of short documentary film, containing news stories and items of topical interest, that was prevalent between the 1910s and the mid 1970s. Typically presented in a cinema, newsreels were a source of current affairs, information, and entertainment for millions of moviegoers. Newsreels were typically exhibited preceding a feature film, but there were also dedicated newsreel theaters in many major cities in the 1930s and ’40s, and some large city cinemas also included a smaller theaterette where newsreels were screened continuously throughout the day. By the end of the 1960s television news broadcasts had supplanted the format. Newsreels are considered significant historical documents, since they are often the only audiovisual record of certain cultural events. History Silent news films were shown in cinemas from the late 19th century. In 1909 Pathé started producing weekly newsreels in Europe. Pathé began producing newsreels for the UK in 1910 and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anti-communist
Anti-communism is Political movement, political and Ideology, ideological opposition to communism. Organized anti-communism developed after the 1917 October Revolution in the Russian Empire, and it reached global dimensions during the Cold War, when the United States and the Soviet Union engaged in an intense rivalry. Anti-communism has been an element of movements which hold many different political positions, including conservatism, fascism, liberalism, nationalism, social democracy, libertarianism, or the anti-Stalinist left. Anti-communism has also been expressed in #Objectivists, philosophy, by #Religions, several religious groups, and in #Literature, literature. Some well-known proponents of anti-communism are #Former communists, former communists. Anti-communism has also been prominent among movements #Evasion of censorship, resisting communist governance. The first organization which was specifically dedicated to opposing communism was the Russian White movement which foug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cold War
The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because there was no large-scale fighting directly between the two superpowers, but they each supported major regional conflicts known as proxy wars. The conflict was based around the ideological and geopolitical struggle for global influence by these two superpowers, following their temporary alliance and victory against Nazi Germany and Imperial Japan in 1945. Aside from the nuclear arsenal development and conventional military deployment, the struggle for dominance was expressed via indirect means such as psychological warfare, propaganda campaigns, espionage, far-reaching embargoes, rivalry at sports events, and technological competitions such as the Space Race. The Western Bloc was led by the United States as well as a number of other First W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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