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Project Alamo
"Project Alamo" was a database of voter information created for Donald Trump's 2016 presidential campaign and an associated fundraising and political advertising operation on social media platforms. It was organized by the Giles-Parscale firm in San Antonio, Texas. The campaign paid Giles-Parscale as much as $94 million for fundraising, political advertising, and digital media services, including the creation of Trump's web site. A new database of voter information named "Project Alamo" was at the heart of Giles-Parscale's efforts, allowing highly targeted advertising on social media platforms. The advertising campaigns added to the database over time, driving more effective targeting. The scale of the fundraising and political advertising campaigns on social media was massive, with hundreds of thousands of targeted ads being delivered daily. Project Alamo has been credited as an important factor in Trump's 2016 victory. Fundraising Giles-Parscale raised over $250 million for Don ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donald Trump Presidential Campaign, 2016
The 2016 presidential campaign of Donald Trump was formally launched on June 16, 2015, at Trump Tower in New York City. Trump was the Republican nominee for President of the United States in the 2016 election, having won the most state primaries, caucuses, and delegates at the 2016 Republican National Convention. He chose Mike Pence, the sitting governor of Indiana, as his vice presidential running mate. On November 8, 2016, Trump and Pence were elected president and vice president of the United States. Trump's populist positions in opposition to illegal immigration and various trade agreements, such as the Trans-Pacific Partnership, earned him support especially among voters who were male, white, blue-collar, working class, and those without college degrees. Many voters in the Rust Belt, who gave Trump the electoral votes needed to win the presidency, switched from supporting Bernie Sanders to Trump after Hillary Clinton won the Democratic nomination. Many of Trump's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Giles-Parscale
Brad Parscale (born January 3, 1976) is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. On September 30, 2020, he provided a statement to '' Politico'' announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress." Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Antonio, Texas
("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_type2 = Counties , subdivision_name2 = Bexar, Comal, Medina , established_title = Foundation , established_date = May 1, 1718 , established_title1 = Incorporated , established_date1 = June 5, 1837 , named_for = Saint Anthony of Padua , government_type = Council-Manager , governing_body = San Antonio City Council , leader_title = Mayor , leader_name = Ron Nirenberg ( I) , leader_title2 = City Manager , leader_name2 = Erik Walsh , leader_title3 = City Council , leader_name3 = , unit_pref = Imperial , area_total_sq_mi = 504.64 , area_total_km2 = 1307.00 , area_land_sq_mi = 498.85 , area_land_km2 = 1292.02 , area_water_sq_mi = 5.79 , area_water_km2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brad Parscale
Brad Parscale (born January 3, 1976) is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien. On September 30, 2020, he provided a statement to ''Politico'' announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress." Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lookalike Audience
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. Since Facebook debuted this feature in 2013, additional advertising platforms have followed suit, including Google Ads, Outbrain, Taboola, LinkedIn Ads and others. Considerations Lookalike audiences anatomize existing customers and their user profiles to find the commonalities between the existing audience. This helps to find highly-qualified customers who previously would have been difficult to identify and reach. This expands the potential audience in different countries and applies to new differentiated audience segments; This approach saves time and lowers advertising costs for the acquisition of a new audience. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Republican National Committee
The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in fundraising and election strategy. It is also responsible for organizing and running the Republican National Convention. When a Republican is president, the White House controls the committee. According to Boris Heersink, "political scientists have traditionally described the parties' national committees as inconsequential but impartial service providers." Similar committees exist in every U.S. state and most U.S. counties, although in some states party organization is structured by congressional district, allied campaign organizations being governed by a national committee. Ronna McDaniel is the current committee chairwoman. The RNC's main counterpart is the Democratic National Committee. History The 1856 Republican National Conventio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A/B Testing
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or " two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and determining which of the variants is more effective. Overview "A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment, especially when they ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook Newsfeed
Facebook's Feed, formerly known as the News Feed, is a web feed feature for the social network. The feed is the primary system through which users are exposed to content posted on the network. Feed highlights information that includes profile changes, upcoming events, and birthdays, among other updates. Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive. Over two billion people use Facebook every month, making the network's Feed the most viewed and most influential aspect of the news industry. The feature, introduced in 2006, was renamed "Feed" in 2022. History Before 2006, Facebook simply consisted of profiles, requiring the user to visit a profile to see any new posts. On September 6, 2006, Facebook announced a new home page feature called "News Feed". The new layout created an alternative home page in which users saw a constantly updated list of thei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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