|
Product Naming
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. Principles A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common. *They strategically distinguish the product from its competitors by convey ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cisco
Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, software, telecommunications equipment and other high-technology services and products. Cisco specializes in specific tech markets, such as the Internet of Things (IoT), domain security, videoconferencing, and energy management with leading products including Webex, OpenDNS, Jabber, Duo Security, and Jasper. Cisco is one of the largest technology companies in the world ranking 74 on the Fortune 100 with over $51 billion in revenue and nearly 80,000 employees. Cisco Systems was founded in December 1984 by Leonard Bosack and Sandy Lerner, two Stanford University computer scientists who had been instrumental in connecting computers at Stanford. They pioneered the concept of a local area network (LAN) being used to connect distant compute ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mount Fuji
, or Fugaku, located on the island of Honshū, is the highest mountain in Japan, with a summit elevation of . It is the second-highest volcano located on an island in Asia (after Mount Kerinci on the island of Sumatra), and seventh-highest peak of an island on Earth. Mount Fuji is an active stratovolcano that last erupted from 1707 to 1708. The mountain is located about southwest of Tokyo and is visible from there on clear days. Mount Fuji's exceptionally symmetrical cone, which is covered in snow for about five months of the year, is commonly used as a cultural icon of Japan and it is frequently depicted in art and photography, as well as visited by sightseers and climbers. Mount Fuji is one of Japan's along with Mount Tate and Mount Haku. It is a Special Place of Scenic Beauty and one of Japan's Historic Sites. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Company Name Etymologies
This is a list of company names with their name origins explained. Some of the origins are disputed. 0–9 *19 Entertainment – talent company founded by Simon Fuller and "named after Paul Hardcastle's single 19, the first No. 1 Fuller had a hand in", according to ''TV Guide'' After selling 19 Entertainment to CKX, Inc, Fuller founded XIX Entertainment, which is 19 in Roman numerals. *20th Century Fox – film studio; formed in 1935 through the merger of William Fox's Fox Film, and Twentieth Century Pictures. *21st Century Fox – media company formed by spinning off News Corporation's TV and movie properties in 2013. It owned 20th Century Fox, the Fox Broadcasting Company, Fox News, Star TV and others until it was bought by Disney in 2019. *23andMe – using the 23 pairs of chromosomes that make up each person's genome, the company helps individuals make sense of their own genome. *343 Industries – ''Halo'' game developer founded by Microsoft after the departing of Bungie, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Brand")
