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Portfolio School
A portfolio school is a higher-learning institution that trains students for a career in advertising, specifically the disciplines of graphic design, art direction, copywriting, or art. Students expect to be educated on advertising techniques and make professional connections. Rather than receiving a certification (or, sometimes, in addition to receiving a certification) graduates leave with a completed career portfolio that includes samples of their creative work. Mary Warlick, of The One Club, described portfolio schools as "finishing schools" for advertisers.Volk, Nancy and Kestin, Jane''Breaking Into Advertising and Staying There'' Wiley (2005) Instructors and learning programs Instructors at portfolio schools are typically advertising industry professionals capable of providing practical insights into the processes and practices of the advertising industry. Students are expected to have completed some amount of college or university education before attending. Portfolio sch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technical School
In the United States, a technical school is a type of two-year college that covers specialized fields such as business, finance, hospitality, tourism, construction, engineering, visual arts, information technology and community work. Associations supporting technical schools The Association for Career and Technical Education is the largest U.S. education association dedicated to promoting career and technical education. United States military Technical school is also the term used in the United States Armed Forces for the job specific training given immediately after recruit training. Though similar to the training provided by a two-year college, the training is much more concise, eschewing any coursework outside the minimum necessary to begin working in the chosen career field; additionally, the training is more time intensive, often including more than nine in-class hours per day. Military technical school is typically one to three months in duration, though some schools ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Working Not Working
Working may refer to: * Work (human activity), intentional activity people perform to support themselves, others, or the community Arts and media * ''Working'' (musical), a 1978 musical * ''Working'' (TV series), an American sitcom * ''Working'' (Caro book), a 2019 book by Robert Caro * ''Working'' (Terkel book), a 1974 book by Studs Terkel * ''Working!!'', a manga by Karino Takatsu * "Working" (song), by Tate McRae and Khalid, 2021 Engineering and technology * Cold working or cold forming, the shaping of metal below its recrystallization temperature * Hot working, the shaping of metal above its recrystallization temperature * Multiple working, having more than one locomotive under the control of one driver * Live-line working, the maintenance of electrical equipment while it is energised * Single-line working, using one train track out of two Other uses * Holbrook Working (1895–1985), statistician and economist * Working the system, exploiting rules and procedures for u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdWeek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intern
An internship is a period of work experience offered by an organization for a limited period of time. Once confined to medical graduates, internship is used practice for a wide range of placements in businesses, non-profit organizations and government agencies. They are typically undertaken by students and graduates looking to gain relevant skills and experience in a particular field. Employers benefit from these placements because they often recruit employees from their best interns, who have known capabilities, thus saving time and money in the long run. Internships are usually arranged by third-party organizations that recruit interns on behalf of industry groups. Rules vary from country to country about when interns should be regarded as employees. The system can be open to exploitation by unscrupulous employers. Internships for professional careers are similar in some ways. Similar to internships, apprenticeships transition students from vocational school into the workforce. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volunteer
Volunteering is a voluntary act of an individual or group freely giving time and labor for community service. Many volunteers are specifically trained in the areas they work, such as medicine, education, or emergency rescue. Others serve on an as-needed basis, such as in response to a natural disaster. Etymology and history The verb was first recorded in 1755. It was derived from the noun ''volunteer'', in 1600, "one who offers himself for military service," from the Middle French ''voluntaire''. In the non-military sense, the word was first recorded during the 1630s. The word ''volunteering'' has more recent usage—still predominantly military—coinciding with the phrase ''community service''. In a military context, a volunteer army is a military body whose soldiers chose to enter service, as opposed to having been conscripted. Such volunteers do not work "for free" and are given regular pay. 19th century During this time, America experienced the Great Awakening. Peo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
College
A college (Latin: ''collegium'') is an educational institution or a constituent part of one. A college may be a degree-awarding tertiary educational institution, a part of a collegiate or federal university, an institution offering vocational education, or a secondary school. In most of the world, a college may be a high school or secondary school, a college of further education, a training institution that awards trade qualifications, a higher-education provider that does not have university status (often without its own degree-awarding powers), or a constituent part of a university. In the United States, a college may offer undergraduate programs – either as an independent institution or as the undergraduate program of a university – or it may be a residential college of a university or a community college, referring to (primarily public) higher education institutions that aim to provide affordable and accessible education, usually limited to two-year as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wiley (publisher)
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in print and electronically, as well as online products and services, training materials, and educational materials for undergraduate, graduate, and continuing education students. History The company was established in 1807 when Charles Wiley opened a print shop in Manhattan. The company was the publisher of 19th century American literary figures like James Fenimore Cooper, Washington Irving, Herman Melville, and Edgar Allan Poe, as well as of legal, religious, and other non-fiction titles. The firm took its current name in 1865. Wiley later shifted its focus to scientific, technical, and engineering subject areas, abandoning its literary interests. Wiley's son John (born in Flatbush, New York, October 4, 1808; died in East Orange, New Jer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finishing School
A finishing school focuses on teaching young women social graces and upper-class cultural rites as a preparation for entry into society. The name reflects that it follows on from ordinary school and is intended to complete the education, with classes primarily on deportment and etiquette, with academic subjects secondary. It may consist of an intensive course, or a one-year programme. In the United States it is sometimes called a charm school. Graeme Donald claims that the educational ladies' salons of the late 19th century led to the formal, finishing institutions evidenced in Switzerland around that time. At their peak, thousands of wealthy young women were sent to the dozens of finishing schools available. A primary goal was to teach students to acquire husbands. The 1960s marked the decline of the finishing school. This can be attributed to the shifting conceptions of women's role in society, as well as succession issues within the typically family-run schools and so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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