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Playfish Games
Playfish was a developer of free-to-play social network games. Playfish was founded in 2007 by Kristian Segerstråle, Sebastien de Halleux, Sami Lababidi, and Shukri Shammas. It closed in 2013. Playfish in the past had attracted up to 55 million users a month, with over 37 million users coming from Facebook users. In October 2008, they secured US$17 million in venture capital funding from Accel Partners and Index Ventures. The company was acquired by Electronic Arts in 2009, with the last of Playfish's games being retired in 2013. History ''Who has the Biggest Brain?'' was the company's first release. It was one of the first Facebook games to attract millions of daily players, and allowed the company to raise the funding necessary to produce other games. The company made money by selling virtual goods inside its games. On Monday, November 9, 2009, Electronic Arts announced their acquisition of Playfish for $400 million. The acquisition was initially for $275 million cash and $25 ...
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Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
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Virtual Goods
Virtual goods are non-physical objects and money purchased for use in online communities or online games. Digital goods, on the other hand, may be a broader category including digital books, music, and movies. Virtual goods are intangible by definition. Including digital giftsSales of virtual goods boom in US
news.bbc.co.uk, 10:32 GMT, Thursday, 22 October 2009
and digital clothing for , virtual goods may be classified as instead of

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American Football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with possession of the oval-shaped football, attempts to advance down the field by running with the ball or passing it, while the defense, the team without possession of the ball, aims to stop the offense's advance and to take control of the ball for themselves. The offense must advance at least ten yards in four downs or plays; if they fail, they turn over the football to the defense, but if they succeed, they are given a new set of four downs to continue the drive. Points are scored primarily by advancing the ball into the opposing team's end zone for a touchdown or kicking the ball through the opponent's goalposts for a field goal. The team with the most points at the end of a game wins. American football evolved in the United States, ...
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Madden NFL
''Madden NFL'' (known as ''John Madden Football'' until 1993) is an American football video game series developed by EA Tiburon for EA Sports. It is named after Pro Football Hall of Fame coach and commentator John Madden and sold more than 130 million copies by 2018. It is also the only officially licensed National Football League (NFL) video game series, and it has influenced many players and coaches of the physical sport. Among the series' features are detailed playbooks and player statistics and voice commentary in the style of a real NFL television broadcast. the franchise has generated over $4 billion in sales. Electronic Arts (EA) founder Trip Hawkins conceived the series and approached Madden in 1984 for his endorsement and expertise. Because of Madden's insistence that the game be as realistic as possible, the first version of ''John Madden Football'' did not appear until 1988. EA has released annual versions since 1990, and the series' name changed to ''Madden NFL'' in ...
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Madden NFL Mobile
''Madden NFL Mobile'' is an American football mobile sports game based on the National Football League, developed and published by Electronic Arts. An entry in the ''Madden NFL'' series, the game was released for Android and iOS devices on August 26, 2014. Gameplay ''Madden NFL Mobile'' (MM) began as a mobile version of Madden Ultimate Team (MUT), with features like players and cards being available. To earn these, players participate in "Live Events", which can earn them card packs and coins. Another mode that is available is a season mode. In prior versions of Madden Mobile, this was called "Season" mode, which allows players to play a full 16-game season, which extends to the Super Bowl. This feature was removed in MADDEN OVERDRIVE, but was reintroduced in 2020 as "seasons". Being a freemium game, players can spend real-life money to purchase packs, in game currency, and "Bundles" that include a certain number of packs and a topper of an item. The game is also level-based, a ...
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SimCity Social
''SimCity Social'' is a defunct online social game for the Facebook social network where users create their own city and interact with cities of their Facebook friends. The game was developed by Playfish and published by Electronic Arts. The game was announced at the Electronic Entertainment Expo 2012, during EA's press conference on June 4, 2012,http://www.marketwatch.com/story/simcity-social-breaks-groun 4d-on-facebook-2012-06-04 and released on June 25, 2012. On April 14, 2013, it was announced that the game would be shutting down. On June 14, 2013, ''SimCity Social'' and ''The Sims Social'' both ceased completely, with no possible access to the game. This was met with very negative response from players of both games. Objective Like its forebear, ''SimCity'', the objective is to design and build a city without specific goals although in ''SimCity Social'', optional goals are introduced in the form of quests. Gameplay This is a resource-based game. Players must collect vari ...
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The Sims Social
''The Sims Social'' was a Facebook addition to the ''Sims'' series of video games. It was announced during the Electronic Entertainment Expo 2011 press conference. As with the original ''Sims'' games, ''The Sims Social'' lets the user create their own customizable character. In this version, however, the player uses their character to interact with those of their Facebook friends. The characters can develop likes or dislikes for other Sims, creating relationships that can be publicized on the user's Facebook page. Description ''The Sims Social'' was a Facebook videogame developed by Playfish and EA, taking place in a fictional town called Littlehaven. A mobile application for smartphones was in development as a companion app to the Facebook version. The game also features remakes of real life famous people such as Lady Sim-Sim (Lady Gaga), Elvis Plumbob (Elvis Presley), and Sims Cara (Sin Cara). Skills Like other games in ''The Sims'' series, Sims could develop skills. There we ...
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EA Sports FIFA Superstars
''FIFA Superstars'' was a football managing game developed by Playfish and Electronic Arts. It was available for play via Facebook. A mobile application was available for Apple iOS, iOS. In the game, users take the role of a football manager, managing a team by purchasing players, hiring a coach, upgrading the stadium and keeping the club fit in practice. ''FIFA Superstars'' is the first social gaming entry point for the FIFA franchise. ''FIFA Superstars'' became unavailable starting 31 March 2013. Features The user starts with 15,000 coins, eleven bronze players and one silver player. * Play – There are three types of leagues to play: Pro League, National Leagues and Social League. In Pro League, there are Premier League, La Liga, Football League Championship, Serie A, Major League Soccer and Fußball-Bundesliga, Bundesliga (added on 22 March). In National League, there are Premier League, Ligue 1, Serie A and Liga BBVA. In Social League, there are Friends Super League, Supe ...
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Crazy Planets
''Crazy Planets'' was a game created by Playfish on the Facebook platform. It was available for some time but then was disconnected from Facebook for revisions. It was never put back online. Business model ''Crazy Planets'' uses a micropayments model, in which players can purchase Playfish Cash to buy virtual goods in the game. Gameplay ''Crazy Planets'' is an artillery game which uses Facebook's social networking to establish multiplayer games. Gameplay centers around missions on various planets and meteors using a variety of weapons to destroy enemy robots. Additionally, players collect coins, experience points, and gems while on missions, and can collect metals from their own planet as well as friends' planets once per day. Coins can be spent while on a mission for power ups, such as increased damage or restoring health, and can also be spent to customize the player's home planet. When enough Experience Points (XP) are accumulated, the player's level increases. Gems are used, ...
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Pet Society
''Pet Society'' was a social-network game developed by Playfish that could be played on Facebook. The game ranked as one of the most popular Facebook applications. Players could design their pets by choosing genders, names, colors and altering appearances. The user interacted with their pets through washing, brushing, petting and feeding. The game was launched August 8, 2008 by Playfish and at its "peak had 50 million monthly players, 5 million daily players and made as much as $100,000 a day by selling in-game items." Electronic Arts acquired Playfish in November 2009. The game was scheduled to close on June 14, 2013; the server shut down on June 18. An iOS version, ''Pet Society Vacation'' was released in 2011 with similar gameplay, but set on a tropical island with new settings like an underwater reef. Gameplay Players' pets could interact with each other within the "friend" network. Pets could visit the pets of their owner's friends and perform activities with these pets ( ...
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Madden NFL Social
''Madden NFL Mobile'' is an American football mobile sports game based on the National Football League, developed and published by Electronic Arts. An entry in the ''Madden NFL'' series, the game was released for Android and iOS devices on August 26, 2014. Gameplay ''Madden NFL Mobile'' (MM) began as a mobile version of Madden Ultimate Team (MUT), with features like players and cards being available. To earn these, players participate in "Live Events", which can earn them card packs and coins. Another mode that is available is a season mode. In prior versions of Madden Mobile, this was called "Season" mode, which allows players to play a full 16-game season, which extends to the Super Bowl. This feature was removed in MADDEN OVERDRIVE, but was reintroduced in 2020 as "seasons". Being a freemium game, players can spend real-life money to purchase packs, in game currency, and "Bundles" that include a certain number of packs and a topper of an item. The game is also level-based, an ...
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Mindshapes
Mindshapes is an interactive learning company that creates virtual worlds and apps that help children and adults learn through gameplay. Founded in October 2010, the company is headquartered in London and has offices in Los Angeles and San Francisco. Mindshapes’ products include educational apps for the iPad, iPhone and iPod Touch for children aged 2–12, as well as their flagship product My Story World Mindshapes secured $5 million (£3.1 million) of Series A funding in November 2011 from the company’s five founders and unnamed angel investors. Company Background Mindshapes is led by co-CEOs Chris Michaels and Nina Pustilnik. Other notable staff include Chairman Shukri Shammas; CTO George Taylor, "Chief Ninja" Sami Lababidi; CIO Christian Dorffer; and CFO Tareq Naqib. Shammas and Lababidi were two of the four co-founders of Playfish, which was acquired by Electronic Arts in November 2009. Products Mindshapes looks to “promote learning through a fusion of gaming and ...
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