Peugeot Vehicles
Peugeot (, , ) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, with a steel foundry that soon started making hand tools and kitchen equipment, and then bicycles. On 20 November 1858, Émile Peugeot applied for the lion trademark. Armand Peugeot (1849–1915) built the company's first car steam tricycle, in collaboration with Léon Serpollet in 1889; this was followed in 1890 by an internal combustion car with a Panhard- Daimler engine. The Peugeot company and family are originally from Sochaux. Peugeot retains a large manufacturing plant and Peugeot museum there. In February 2014, the shareholders agreed to a recapitalisation plan for the PSA Group, in which Dongfeng Motors and the French government each bought a 14% stake in the company. Peugeot has received many international awards for its vehicles, including six European Car of the Year awards. Peugeot has been involv ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ...
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