Personalization Management System
A personalization management system (PMS) is an integrated software solution that enables users in an organization to manage and deliver personalized messages, campaigns, and interactive experiences to consumers across different communications channels and devices. The term PMS was first used in a 2003 study on personalization, but it was later popularized by marketing startup Croct, which was the first company to use the term PMS to distinguish the emerging category of platforms and technologies focused on delivering personalized customer experiences. Previously, these services were typically included under the umbrella of Content Management System, CMS or Customer relationship management, CRM solutions, which did not adequately encapsulate the nuances of this new category. History The concept of Personalization#Web pages, personalization in marketing has been around for decades. But it all began with simple strategies, such as calling consumers by name in Advertising mail, di ...
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Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ...
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