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Personality Testing
A personality test is a method of assessing human personality constructs. Most personality assessment instruments (despite being loosely referred to as "personality tests") are in fact introspective (i.e., subjective) self-report questionnaire (Q-data, in terms of LOTS data) measures or reports from life records (L-data) such as rating scales. Attempts to construct actual performance tests of personality have been very limited even though Raymond Cattell with his colleague Frank Warburton compiled a list of over 2000 separate objective tests that could be used in constructing objective personality tests. One exception however, was the Objective-Analytic Test Battery, a performance test designed to quantitatively measure 10 factor-analytically discerned personality trait dimensions. A major problem with both L-data and Q-data methods is that because of item transparency, rating scales and self-report questionnaires are highly susceptible to motivational and response distortion ...
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Johann Kaspar Lavater
Johann Kaspar (or Caspar) Lavater (; 15 November 1741 – 2 January 1801) was a Swiss poet, writer, philosopher, physiognomist and theologian. Early life Lavater was born in Zürich, and was educated at the '' Gymnasium'' there, where J. J. Bodmer and J. J. Breitinger were amongst his teachers. Corruption fighter At barely twenty-one years of age, Lavater greatly distinguished himself by denouncing, in conjunction with his friend Henry Fuseli the painter, an iniquitous magistrate, who was compelled to make restitution of his ill-gotten gains. Zwinglian In 1769 Lavater took Holy Orders in Zurich's Zwinglian Church, and officiated until his death as deacon or pastor in churches in his native city. His oratorical fervor and genuine depth of conviction gave him great personal influence; he was extensively consulted as a casuist, and was welcomed with enthusiasm on his journeys throughout Germany. His writings on mysticism were widely popular as well. In the same year (1769), ...
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School Psychology
School psychology is a field that applies principles from educational psychology, developmental psychology, clinical psychology, community psychology, and behavior analysis to meet the learning and behavioral health needs of children and adolescents. It is an area of applied psychology practiced by a school psychologist. They often collaborate with educators, families, school leaders, community members, and other professionals to create safe and supportive school environments. They carry out psychological testing, psychoeducational assessment, intervention, prevention, counseling, and consultation in the ethical, legal, and administrative codes of their profession. Historical foundations School psychology dates back to the beginning of American psychology in the late 19th and early 20th centuries. The field is tied to both functional and clinical psychology. School psychology actually came out of functional psychology. School psychologists were interested in childhood beha ...
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Nosology
Nosology () is the branch of medical science that deals with the classification of diseases. Fully classifying a medical condition requires knowing its cause (and that there is only one cause), the effects it has on the body, the symptoms that are produced, and other factors. For example, influenza is classified as an infectious disease because it is caused by a virus, and it is classified as a respiratory infection because the virus infects and damages certain tissues in the respiratory tract. The more that is known about the disease, the more ways the disease can be classified nosologically. Nosography is a description whose primary purpose is enabling a diagnostic label to be put on the situation. As such, a nosographical entity need not have a single cause. For example, inability to speak due to advanced dementia and an inability to speak due to a stroke could be nosologically different but nosographically the same. Types of classification Diseases may be classified b ...
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Likert Scale
A Likert scale ( , commonly mispronounced as ) is a psychometric scale commonly involved in research that employs questionnaires. It is the most widely used approach to scaling responses in survey research, such that the term (or more fully the Likert-type scale) is often used interchangeably with '' rating scale'', although there are other types of rating scales. The scale is named after its inventor, psychologist Rensis Likert. Likert distinguished between a scale proper, which emerges from collective responses to a set of items (usually eight or more), and the format in which responses are scored along a range. Technically speaking, a Likert scale refers only to the former. The difference between these two concepts has to do with the distinction Likert made between the underlying phenomenon being investigated and the means of capturing variation that points to the underlying phenomenon. When responding to a Likert item, respondents specify their level of agreement or disagr ...
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World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fighting occurring throughout Europe, the Middle East, Africa, the Pacific Ocean, Pacific, and parts of Asia. An estimated 9 million soldiers were killed in combat, plus another 23 million wounded, while 5 million civilians died as a result of military action, hunger, and disease. Millions more died in Genocides in history (World War I through World War II), genocides within the Ottoman Empire and in the Spanish flu, 1918 influenza pandemic, which was exacerbated by the movement of combatants during the war. Prior to 1914, the European great powers were divided between the Triple Entente (comprising French Third Republic, France, Russia, and British Empire, Britain) and the Triple A ...
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Self-report Inventory
A self-report inventory is a type of psychological test in which a person fills out a survey or questionnaire with or without the help of an investigator. Self-report inventories often ask direct questions about personal interests, values, symptoms, behaviors, and traits or personality types. Inventories are different from tests in that there is no objectively correct answer; responses are based on opinions and subjective perceptions. Most self-report inventories are brief and can be taken or administered within five to 15 minutes, although some, such as the Minnesota Multiphasic Personality Inventory (MMPI), can take several hours to fully complete. They are popular because they can be inexpensive to give and to score, and their scores can often show good reliability. There are three major approaches to developing self-report inventories: theory-guided, factor analysis, and criterion-keyed. Theory-guided inventories are constructed around a theory of personality or a prototyp ...
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Woodworth Personal Data Sheet
The Woodworth Personal Data Sheet, sometimes known as the Woodworth Psychoneurotic Inventory was a personality test, commonly cited as the first personality test, developed by Robert S. Woodworth during World War I for the United States Army. It was published in 1919 and It was developed to screen recruits for shell shock risk but was not completed in time to be used for this purpose.Kaplan, R., & Saccuzzo, D. (2012). Psychological testing: Principles, applications, and issues. Cengage Learning. It instead became widely used in psychological research and led to the development of many other personality tests. It has been described as "the linear ancestor of all subsequent personality inventories, schedules and questionnaires". Construction Questions for the test were generated by Woodworth based on his interviews with psychologists and case studies of persons with psychological disturbance. This set of items was then given to a group of subjects deemed to be normal and items ans ...
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Louis Leon Thurstone
Louis Leon Thurstone (29 May 1887 – 29 September 1955) was an American pioneer in the fields of psychometrics and psychophysics. He conceived the approach to measurement known as the law of comparative judgment, and is well known for his contributions to factor analysis. A '' Review of General Psychology'' survey, published in 2002, ranked Thurstone as the 88th most cited psychologist of the 20th century, tied with John Garcia, James J. Gibson, David Rumelhart, Margaret Floy Washburn, and Robert S. Woodworth. Background and history Louis Leon Thurstone was born in Chicago, Illinois, to Swedish immigrant parents. Thurstone originally received a master's degree in mechanical engineering from Cornell University in 1912. Thurstone was offered a brief assistantship in the laboratory of Thomas Edison. In 1914, after two years as an instructor of geometry and drafting at the University of Minnesota, he enrolled as a graduate student in psychology at the University of Chicago (PhD, ...
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Physiognomy
Physiognomy (from the Greek , , meaning "nature", and , meaning "judge" or "interpreter") is the practice of assessing a person's character or personality from their outer appearance—especially the face. The term can also refer to the general appearance of a person, object, or terrain without reference to its implied characteristics—as in the physiognomy of an individual plant (see plant life-form) or of a plant community (see vegetation). Physiognomy as a practice meets the contemporary definition of pseudoscience and it is so regarded among academic circles because of its unsupported claims; popular belief in the practice of physiognomy is nonetheless still widespread. The practice was well-accepted by ancient Greek philosophers, but fell into disrepute in the Middle Ages while practised by vagabonds and mountebanks. It revived and was popularised by Johann Kaspar Lavater, before falling from favor in the late 19th century.
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Phrenology
Phrenology () is a pseudoscience which involves the measurement of bumps on the skull to predict mental traits.Wihe, J. V. (2002). "Science and Pseudoscience: A Primer in Critical Thinking." In ''Encyclopedia of Pseudoscience'', pp. 195–203. California: Skeptics Society.Hines, T. (2002). ''Pseudoscience and the Paranormal''. New York: Prometheus Books. p. 200 It is based on the concept that the brain is the organ of the mind, and that certain brain areas have localized, specific functions or modules. It was said that the brain was composed of different muscles, so those that were used more often were bigger, resulting in the different skull shapes. This led to the reasoning behind why everyone had bumps on the skull in different locations. The brain "muscles" not being used as frequently remained small and were therefore not present on the exterior of the skull. Although both of those ideas have a basis in reality, phrenology generalized beyond empirical knowledge in a way that ...
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Physiognomy
Physiognomy (from the Greek , , meaning "nature", and , meaning "judge" or "interpreter") is the practice of assessing a person's character or personality from their outer appearance—especially the face. The term can also refer to the general appearance of a person, object, or terrain without reference to its implied characteristics—as in the physiognomy of an individual plant (see plant life-form) or of a plant community (see vegetation). Physiognomy as a practice meets the contemporary definition of pseudoscience and it is so regarded among academic circles because of its unsupported claims; popular belief in the practice of physiognomy is nonetheless still widespread. The practice was well-accepted by ancient Greek philosophers, but fell into disrepute in the Middle Ages while practised by vagabonds and mountebanks. It revived and was popularised by Johann Kaspar Lavater, before falling from favor in the late 19th century.
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Customer Relationship Management
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM mar ...
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