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Personal Style Blogger
A personal style (or fashion) blogger is an individual who manages an online platform that covers several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high-reputation bloggers are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion. Fashion blogs background Beginnings The first blog created was Links.net in 1994, by Justin Hall, a college student. At this period, Links.net was not referred to as being a blog but rather a personal homepage. It was not until 1997 that the word Weblog was created, by Jorn Barger and in 1999, the word was shorte ...
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Fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is ''trending''. Everything that is considered ''fashion'' is available and popularized by the fashion system (industry and media). Given the rise in mass production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers. Definitions The French word , meaning "fashion", dates as far back as 1482, while the English word denoting something "in style" dates only to the 16th century. Other words exist related to concepts of style and appeal that precede ''mode''. In the 12th and 13th century Old French the concept of elegance begins to appear in the context of aristocratic preferences to enhance beauty and display refinement, an ...
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WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites . WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of ''b2/cafelog''. The software is released under the GPLv2 (or later) license. To function, WordPress has to be installed on a web server, either part of ...
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Social Mobility
Social mobility is the movement of individuals, families, households or other categories of people within or between social strata in a society. It is a change in social status relative to one's current social location within a given society. This movement occurs between layers or tiers in an open system of social stratification. Open stratification systems are those in which at least some value is given to achieved status characteristics in a society. The movement can be in a ''downward'' or ''upward'' direction. Markers for social mobility such as education and class, are used to predict, discuss and learn more about an individual or a group's mobility in society. Typology Mobility is most often quantitatively measured in terms of change in economic mobility such as changes in income or wealth. Occupation is another measure used in researching mobility which usually involves both quantitative and qualitative analysis of data, but other studies may concentrate on social ...
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Danielle Bernstein
Danielle Bernstein (born May 28, 1992) is an American fashion designer and the founder of the fashion blog and brand WeWoreWhat, which she started when she was a sophomore in college. She has collaborated with numerous brands and has launched her own fashion lines. On multiple occasions smaller brands and designers said Bernstein copied their designs, which Bernstein and her lawyer deny. Early life and education Bernstein graduated from William A. Shine Great Neck South High School in 2010, and briefly attended the University of Wisconsin–Madison, where she studied retail, and then transferred to the Fashion Institute of Technology in New York City. She dropped out of college to devote more time to her blog and turn it into a career. Bernstein is Jewish. Career In 2011, Bernstein started WeWoreWhat as a street-style photographer, which soon after transitioned into a personal-style blog, as her Instagram account @WeWoreWhat gained popularity. In 2016, Bernstein launched a ...
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Chiara Ferragni
Chiara Ferragni () (born May 7, 1987) is an Italian blogger, businesswoman, fashion designer and model who has collaborated with fashion and beauty brands through her blog ''The Blonde Salad''. Biography Ferragni was born in Cremona in 1987. Ferragni is the oldest daughter of three girls, daughter of a dentist from the northern city of Cremona. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house. At the age of 16, she was hired by the Beatrice model agency in Milan, Italy. She modeled for the agency for a couple of years and then stopped, due to "other goals to reach in my life". She started her fashion blog "The Blonde Salad" in October 2009 with an ex-boyfriend, Riccardo Pozzoli. In December 2011, she was profiled as the Blogger of the Moment in '' Teen Vogue'', while still a law student at Bocconi University. She has not obtained her University degree. In December 2013, she published an Italian lan ...
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Fashionista (magazine)
''Fashionista'' is a fashion website owned by Breaking Media. History ''Fashionista'' was launched in 2007. It was originally written as a fashion blog by Faran Krentcil. In April 2009, editor Natalie Hormilla stepped down. By 2010, ''Fashionista'' had gained worldwide popularity in the fashion niche and revamped its website and logo (also moving it from Joomla to WordPress). In 2010, Breaking Media raised a $1.3 million round of investment. In November 2013, Stephanie Trong and Lauren Indvik were named co-editors-in-chief of ''Fashionista'', succeeding to Leah Chernikoff. In March 2014, Stephanie Trong stepped down, leaving Lauren Indvik the sole editor-in-chief of the website. In April 2014, the website was moved from WordPress to SAY Media's content management and monetization platform Tempest. In April 2015, Breaking Media raised another $1.5 million round of investment. In November 2015, Lauren Indvik was named editor at large of ''Fashionista'', succeeding to Lauren Sh ...
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Google+
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ...
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Squarespace
Squarespace, Inc. is an American website building and hosting company which is based in New York City, USA. It provides software as a service for website building and hosting, and allows users to use pre-built website templates and drag-and-drop elements to create and modify webpages. In 2004, Anthony Casalena founded Squarespace as a blog hosting service while attending the University of Maryland, College Park. He was its only employee until 2006 when it reached $1 million in revenue. The company grew from 30 employees in 2010 to 550 by 2015. By 2014, it raised a total of $78.5 million in venture capital; added e-commerce tools, domain name services, and analytics; and replaced its coding backend with drag-and-drop features. It began trading on the New York Stock Exchange on May 19, 2021. According to W3Techs, Squarespace is used by 1.9% of the top 10 million websites. Company history Casalena began developing Squarespace for his personal use while attending the University of M ...
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Ghost (blogging Platform)
Ghost is a free and open source blogging platform written in JavaScript and distributed under the MIT License, designed to simplify the process of online publishing for individual bloggers as well as online publications. The concept of the Ghost platform was first floated publicly in November 2012 in a blog post by project founder John O'Nolan, which generated enough response to justify coding a prototype version with collaborator Hannah Wolfe. The first public version of Ghost, released October 2013, was financed by a successful Kickstarter campaign which achieved its initial funding goal of £25,000 in 11 hours and went on to raise a final total of £196,362 during the 29-day campaign. History The idea for the Ghost platform was first written about at the start of November 2012, in a blog post by project founder John O'Nolan, the former deputy lead for the WordPress User Interface team, after becoming frustrated with the complexity of using WordPress as a blog rather than ...
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Medium (website)
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's 140-character (now 280-character) maximum. In March 2021, Medium announced a change in its publishing strategy and business model. The change is to its mix of paid journalists working on its own publications – this will be proportionally reduced – versus its support of independent writers, which will increase. History 2012 (launched) - 2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character ...
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Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers, many of the website's features are accessed from a "dashboard" interface. , Tumblr hosts more than 529 million blogs. History Development of Tumblr began in 2006 during a two-week gap between contracts at David Karp's software consulting company, Davidville. Karp had been interested in tumblelogs (short-form blogs, hence the name Tumblr) for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer Marco Arment began working on their own platform. Tumblr was launched in February 2007, and within two weeks ha ...
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Blogger (service)
Blogger is an American online content management system founded in 1999 which enables multi-user blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned Domain name, custom domain (such as www.example.com) by using Domain Name System, DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account. Google Blogger also enabled users to publish blogs and websites to their own web hosting server via File Transfer Protocol, FTP until May 1, 2010. All such blogs and websites had to be redirected to a blogspot.com subdomain or point their own domain to Google's servers via Domain Name System, DNS. Google Blogger has a wide international user base and is available in more than 60 languages, despite its decline in popularity in the United States. History Pyra Labs launched ...
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