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Pepsi Globe
The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. History The modern Pepsi logo has its origins in the 1940s, during World War II. Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by red and blue colors on a white background. Since Pepsi was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was meant as a show of U.S. patriotism. The cap logo became Pepsi's primary logo around 1945. The logo was redesigned in 1962 as a bottle cap, replacing the script in favor of a modern "Pepsi" type treatment The logo was updated again in 1973, when the wordmark was made smaller to fit in the white section of the logo. The bottle cap motif was dropped and the logo was flanked with a red bar on the left and a light-blue bar on the right. A vertical variation of this would also have the red bar on the bottom and th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Logo 2014
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NutraSweet
The NutraSweet Company is an American nutrient company that produces and markets NutraSweet Neotame, their trademarked brand name for the high-intensity sweetener neotame. In 2021, NutraSweet was placed 43rd by FoodTalks' list of Top 50 Global Sweetener Companies. Aspartame was invented by chemists at G. D. Searle & Company in 1965. Searle was bought by Monsanto in 1985. In March 2000, Monsanto, which was then a subsidiary of the Pharmacia corporation, sold NutraSweet to the private equity firm J.W. Childs Associates. In July 2018 Manus Bio Inc. bought the former NutraSweet plant in Augusta, Georgia Augusta ( ), officially Augusta–Richmond County, is a consolidated city-county on the central eastern border of the U.S. state of Georgia (U.S. state), Georgia. The city lies across the Savannah River from South Carolina at the head of its navig ... and reopened the plant to produce the next generation of natural ingredients. References {{DEFAULTSORT:Nutrasweet Food manufa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
High-fructose Corn Syrup
High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzymes. To make HFCS, the corn syrup is further processed by D-xylose isomerase to convert some of its glucose into fructose. HFCS was first marketed in the early 1970s by the Clinton Corn Processing Company, together with the Japanese Agency of Industrial Science and Technology, where the enzyme was discovered in 1965. As a sweetener, HFCS is often compared to granulated sugar, but manufacturing advantages of HFCS over sugar include that it is easier to handle and cheaper. "HFCS 42" and "HFCS 55" refer to dry weight fructose compositions of 42% and 55% respectively, the rest being glucose. HFCS 42 is mainly used for processed foods and breakfast cereals, whereas HFCS 55 is used mostly for production of soft drinks. The United States Food ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sugarcane
Sugarcane or sugar cane is a species of (often hybrid) tall, Perennial plant, perennial grass (in the genus ''Saccharum'', tribe Andropogoneae) that is used for sugar Sugar industry, production. The plants are 2–6 m (6–20 ft) tall with stout, jointed, fibrous stalks that are rich in sucrose, which accumulates in the Plant stem, stalk internodes. Sugarcanes belong to the grass family, Poaceae, an economically important flowering plant family that includes maize, wheat, rice, and sorghum, and many forage crops. It is native to the warm temperate and tropical regions of India, Southeast Asia, and New Guinea. The plant is also grown for biofuel production, especially in Brazil, as the canes can be used directly to produce ethyl alcohol (ethanol). Grown in tropical and subtropical regions, sugarcane is the world's largest crop by production quantity, totaling 1.9 billion tonnes in 2020, with Brazil accounting for 40% of the world total. Sugarcane accounts for 79% of sug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retro Style
Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 years ago. Definition The term ''retro'' has been in use since 1972 to describe on the one hand, new artifacts that self-consciously refer to particular modes, motifs, techniques, and materials of the past. But on the other hand, many people use the term to categorize styles that have been created in the past. Retro style refers to new things that display characteristics of the past. Unlike the historicism of the Romantic generations, it is mostly the recent past that retro seeks to recapitulate, focusing on the products, fashions, and artistic styles produced since the Industrial Revolution, the successive styles of Modernity. The English word ''retro'' derives from the Latin prefix ''retro'', meaning backwards, or in past times. In Fra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Throwback (drink)
Pepsi-Cola Made with Real Sugar, originally called Pepsi Throwback—and still branded that way in some markets—is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of high fructose corn syrup, with which soft drink companies replaced sugar in their North American products in the 1980s. In June 2014, the Pepsi Throwback name was replaced by the current name, which continues to be made without high fructose corn syrup. As of April 2020 it received a new logo. The "throwback" name was also used for a variant of PepsiCo's citrus-flavored Mountain Dew. Development The cost of sugar in the US started to rise in the late 1970s and into the 1980s due to government-imposed tariffs, prompting soft drink manufacturers to switch to high fructose corn syrup (HFCS) as a cheaper alternative to sugar. By the mid-1980s, all of the major soft drink brands switched to HFCS for their North American products, with the original formula of Coca-Cola being o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
