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Pentagon Rapid Response Operation
The Pentagon rapid response operation was a public relations initiative by the United States Department of Defense to "quickly respond to news media stories critical of ... the Iraq War, as well as other stories the Defense Department leadership doesn't like."Pentagon boosts PR arsenal
CNN (October 31, 2006).


History

An October 3, 2006 memo written by Dorrance Smith, the assistant secretary of defense for public affairs, obtained later by the Associated Press, described the team's role.Alfonso Serrano

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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would b ...
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Letters To The Editor
A letter to the editor (LTE) is a letter sent to a publication about an issue of concern to the reader. Usually, such letters are intended for publication. In many publications, letters to the editor may be sent either through conventional mail or electronic mail. Letters to the editor are most frequently associated with newspapers and news magazines, however, they are sometimes published in other periodicals such as entertainment and technical magazines and academic journals. Radio and television stations may also receive such letters, which are sometimes read on the air, particularly on news commentary broadcasts or on talk radio. In this presentation form the letter to the editor can also be described as viewer mail or listener mail, depending on the medium. Subject matter The subject matter of letters to the editor vary widely. However, the most common topics include: * Supporting or opposing a stance taken by the publication in its editorial or by a columnist, or respondi ...
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Information Warfare
Information warfare (IW) (as different from cyber warfare that attacks computers, software, and command control systems) is a concept involving the battlespace use and management of information and communication technology (ICT) in pursuit of a competitive advantage over an opponent. Information warfare is the manipulation of information trusted by a target without the target's awareness so that the target will make decisions against their interest but in the interest of the one conducting information warfare. As a result, it is not clear when information warfare begins, ends, and how strong or destructive it is. Information warfare may involve the collection of tactical information, assurance(s) that one's information is valid, spreading of propaganda or disinformation to demoralize or manipulate the enemy and the public, undermining the quality of the opposing force's information and denial of information-collection opportunities to opposing forces. Information warfare is clo ...
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Propaganda In The United States
Propaganda in the United States is spread by both government and media entities. Propaganda is carefully curated information, ideas, or rumors deliberately spread, usually to preserve the self-interest of a nation. It is used in advertising, radio, newspaper, posters, books, television, films and other media. Propagandists may provide either factual or non-factual information to their audiences, often emphasizing positive features and downplaying negative ones, or vice versa, in order to shape wide scale public opinion or influence behavioral changes. Domestic Mexican–American War World War I The first large-scale use of propaganda by the U.S. government came during World War I. The government enlisted the help of citizens and children to help promote war bonds and stamps to help stimulate the economy. To keep the prices of war supplies down (guns, gunpowder, cannons, steel, etc.), the U.S. government produced posters that encouraged people to reduce waste and grow their ow ...
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Pentagon Military Analyst Program
The Pentagon military analyst program was a propaganda campaign of the U.S. Department of Defense (DoD) that was launched in early 2002 by then- Assistant Secretary of Defense for Public Affairs Victoria Clarke. The goal of the operation is "to spread the administration's talking points on Iraq by briefing retired commanders for network and cable television appearances," where they have been presented as independent analysts; a Pentagon spokesman said the Pentagon's intent is to keep the American people informed about the so-called War on Terrorism by providing prominent military analysts with factual information and frequent, direct access to key military officials. The ''Times'' article suggests that the analysts had undisclosed financial conflicts of interest and were given special access as a reward for promoting the administration's point of view. On 28 April 2008, the Pentagon ended the operation. A DoD Inspector General investigation found no wrongdoing on the part of the ...
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Robert Gates
Robert Michael Gates (born September 25, 1943) is an American intelligence analyst and university president who served as the 22nd United States secretary of defense from 2006 to 2011. He was originally appointed by president George W. Bush and was retained for service by President Barack Obama. Gates began his career serving as an officer in the United States Air Force but was quickly recruited by the Central Intelligence Agency (CIA). Gates served for 26 years in the CIA and the National Security Council, and was Director of Central Intelligence under President George H. W. Bush. After leaving the CIA, Gates became president of Texas A&M University and was a member of several corporate boards. Gates served as a member of the Iraq Study Group, the bipartisan commission co-chaired by James A. Baker III and Lee H. Hamilton, that studied the lessons of the Iraq War. Gates was nominated by Republican president George W. Bush as Secretary of Defense two years after ...
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Democratic Party (United States)
The Democratic Party is one of the two major contemporary political parties in the United States. Founded in 1828, it was predominantly built by Martin Van Buren, who assembled a wide cadre of politicians in every state behind war hero Andrew Jackson, making it the world's oldest active political party.M. Philip Lucas, "Martin Van Buren as Party Leader and at Andrew Jackson's Right Hand." in ''A Companion to the Antebellum Presidents 1837–1861'' (2014): 107–129."The Democratic Party, founded in 1828, is the world's oldest political party" states Its main political rival has been the Republican Party since the 1850s. The party is a big tent, and though it is often described as liberal, it is less ideologically uniform than the Republican Party (with major individuals within it frequently holding widely different political views) due to the broader list of unique voting blocs that compose it. The historical predecessor of the Democratic Party is considered to be th ...
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Donald Rumsfeld
Donald Henry Rumsfeld (July 9, 1932 – June 29, 2021) was an American politician, government official and businessman who served as Secretary of Defense from 1975 to 1977 under president Gerald Ford, and again from 2001 to 2006 under President George W. Bush. He was both the youngest and the oldest secretary of defense. Additionally, Rumsfeld was a three-term U.S. Congressman from Illinois (1963–1969), director of the Office of Economic Opportunity (1969–1970), counselor to the president (1969–1973), the U.S. Representative to NATO (1973–1974), and the White House Chief of Staff (1974–1975). Between his terms as secretary of defense, he served as the CEO and chairman of several companies. Born in Illinois, Rumsfeld attended Princeton University, graduating in 1954 with a degree in political science. After serving in the Navy for three years, he mounted a campaign for Congress in Illinois's 13th Congressional District, winning in 1962 at the age of 30. Rumsfeld ...
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Public Affairs (military)
Public Affairs is a term for the formal offices of the branches of the United States Department of Defense whose purpose is to deal with the media and community issues. The term is also used for numerous media relations offices that are created by the U.S. military for more specific limited purposes. Public affairs offices are staffed by a combination of officers, enlisted personnel, civilian officials and contract professionals. Public Affairs offices play a key role in contingency and deployed operations. The typical Public Affairs office is led by an officer who is in charge of planning, budgeting for, executing and evaluating the effectiveness of public affairs programs, and provides public affairs advice, counsel and support for commanders and senior staff members. Duties and responsibilities The Public Affairs Officer (PAO) is responsible for developing a working relationship with reporters and other media representatives, maintaining a robust community relations progr ...
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Cable News
Cable news channels are television networks devoted to television news broadcasts, with the name deriving from the proliferation of such networks during the 1980s with the advent of cable television. In the United States, the first nationwide cable TV news channel to launch was CNN in 1980, followed by Financial News Network (FNN) in 1981 and CNN2 (now HLN (TV network), HLN) in 1982. CNBC was created in 1989, taking control of FNN in 1991. Through the 1990s and beyond, the cable news industry continued to grow, with the establishment of several other networks, including, Fox News, Fox News Channel, MSNBC, and specialty channels such as Bloomberg Television, Fox Business, Fox Business Network, and ESPNews, ESPN News. More recent additions to the cable news business have been CBS News (streaming service), CBSN, Newsmax TV, TheBlaze, NewsNation (American TV channel), NewsNation, part-time news network RFD-TV, and the now defunct Al Jazeera America and Black News Channel. As some o ...
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YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties ...
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United States Department Of Defense
The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national security and the United States Armed Forces. The DoD is the largest employer in the world, with over 1.34 million active-duty service members (soldiers, marines, sailors, airmen, and guardians) as of June 2022. The DoD also maintains over 778,000 National Guard and reservists, and over 747,000 civilians bringing the total to over 2.87 million employees. Headquartered at the Pentagon in Arlington, Virginia, just outside Washington, D.C., the DoD's stated mission is to provide "the military forces needed to deter war and ensure our nation's security". The Department of Defense is headed by the secretary of defense, a cabinet-level head who reports directly to the president of the United States. Beneath the Department of Defense are t ...
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