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Pegasus News
Pegasus News was an online-only hyperlocal news source for the Dallas–Fort Worth region founded by Mike Orren. The site was originally owned by PanLocal Media LLC. It pioneered many news site features that have since become more common, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial in a single content management system. In 2007 the website was acquired by Fisher Communications, who said that they planned to use the Pegasus model for their television stations' websites. Pegasus News won a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher in 2008 for "Best Web Site". In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News. In July 2012, Pegasus News was acquired by ''The Dallas Morning News ''The Dallas Morning News'' is a daily newspaper serving the Dallas–Fort Worth area of Texas, with a ...
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Hyperlocal
Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident. More recently, the term hyperlocal has become synonymous with the combined use of applications on mobile devices and GPS technology. Use of the term originated in 1991, in reference to local television news content.Paul Farhi,Taking Local Coverage to the Limit: 24-Hour Cable News" Washington Post, March 11th, 1991 Definition A working definition of hyperlocal was published in a 2012 Nesta report, describing it as "online news or content services pertaining to a town, village, single postcode o ...
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English Language
English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the island of Great Britain. Existing on a dialect continuum with Scots, and then closest related to the Low Saxon and Frisian languages, English is genealogically West Germanic. However, its vocabulary is also distinctively influenced by dialects of France (about 29% of Modern English words) and Latin (also about 29%), plus some grammar and a small amount of core vocabulary influenced by Old Norse (a North Germanic language). Speakers of English are called Anglophones. The earliest forms of English, collectively known as Old English, evolved from a group of West Germanic (Ingvaeonic) dialects brought to Great Britain by Anglo-Saxon settlers in the 5th century and further mutated by Norse-speaking Viking settlers starting in the 8th and 9th ...
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The Dallas Morning News
''The Dallas Morning News'' is a daily newspaper serving the Dallas–Fort Worth area of Texas, with an average print circulation of 65,369. It was founded on October 1, 1885 by Alfred Horatio Belo as a satellite publication of the ''Galveston Daily News'', of Galveston, Texas. Historically, and to the present day, it is the most prominent newspaper in Dallas. Today it has one of the 20 largest paid circulations in the United States. Throughout the 1990s and as recently as 2010, the paper has won nine Pulitzer Prizes for reporting and photography, George Polk Awards for education reporting and regional reporting, and an Overseas Press Club award for photography. The company has its headquarters in downtown Dallas. History ''The Dallas Morning News'' was founded in 1885 as a spin-off of the ''Galveston Daily News'' by Alfred Horatio Belo. In 1926, the Belo family sold a majority interest in the paper to its longtime publisher, George Dealey. By the 1920s, the Dallas Morning ...
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Hyperlocal
Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. news). When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident. More recently, the term hyperlocal has become synonymous with the combined use of applications on mobile devices and GPS technology. Use of the term originated in 1991, in reference to local television news content.Paul Farhi,Taking Local Coverage to the Limit: 24-Hour Cable News" Washington Post, March 11th, 1991 Definition A working definition of hyperlocal was published in a 2012 Nesta report, describing it as "online news or content services pertaining to a town, village, single postcode o ...
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Dallas–Fort Worth Metroplex
The Dallas–Fort Worth metroplex, officially designated Dallas–Fort Worth–Arlington by the U.S. Office of Management and Budget, is a conurbated metropolitan statistical area in the U.S. state of Texas encompassing 11 counties and anchored by the major cities of Dallas and Fort Worth. It is the economic and cultural hub of North Texas. Residents of the area also refer to it as DFW (airport code), or the Metroplex. The Dallas–Fort Worth–Arlington metropolitan statistical area's population was 7,637,387 according to the U.S. Census Bureau's 2020 census, making it the most populous metropolitan area in both Texas and the Southern United States, the fourth-largest in the U.S., and the tenth-largest in the Americas. In 2016, the Dallas–Fort Worth metroplex had the highest annual population growth in the United States. The metropolitan region's economy, also referred to as Silicon Prairie, is primarily based on banking, commerce, insurance, telecommunications, technolo ...
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Programmatic Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ...
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Fisher Communications
Fisher Communications was a media company in the United States. Based in Seattle, Washington, the company primarily owned a number of radio and television stations in the Western United States. It was the last company in the Seattle area to own a local TV station before being acquired by Sinclair Broadcast Group. Fisher was acquired the same year KOMO-TV's competitor KING-TV's owner, Belo, was acquired by the Gannett Company. History :''See also KNWN (AM)'' Fisher Companies, Inc.'s Fisher Communications by 1998 owned 25 radio stations and 2 TV stations. Fisher Companies also owned a flour milling and food distribution company and real estate development subsidiary. In 1999 Retlaw Enterprises sold its remaining 11 television stations to Fisher Communications, including all of the related assets to those properties for $215 million in cash. Its broadcasting unit, until the 2000s, was Fisher Broadcasting. Also that year, Fisher is launching its own entertainment division, Fish ...
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Gap Communications
Gap Broadcasting Group was a group of companies that owned around 116 broadcast stations (including 1 low-power television station and 5 low-power stations) in 23 radio markets in northwestern and central southern United States in the late 2000s. Managed by Oaktree Capital Management, the group acquired mainly stations from Clear Channel Communications (now iHeartMedia as of late 2014) in the mid-sized radio markets that Clear Channel was exiting. All Gap Broadcasting Group stations were acquired by Oaktree's Townsquare Media in August 2010. Operating companies * Gap Broadcasting, which became Gap Central Broadcasting and was also known as Gap I, was based in Dallas, Texas and acquired stations in the south-central states of Arkansas, Louisiana, Oklahoma, and Texas. It also owned Class A television station KJEF-CA at Jennings, Louisiana. * GapWest Broadcasting, also known as Gap II, was based in Greenwood Village, Colorado and acquired stations in 13 markets in Idaho, Minnesota, ...
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MediaWeek
''Mediaweek'' is an online trade website serving the Australian media industry. It provides news regarding the Australian newspaper, television, radio, magazine and outdoor advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ... industries. It was until the end of 2017 a weekly printed trade magazine, and for some time around 2015 issued a weekday email digest (''Mediaweek Morning Report''). History and profile ''Mediaweek'' was founded by Philip Luker, an Australian publisher, in 1990, and was later expanded to cover Entertainment Media industries. Regular content includes Person of the Week, Inside News Brands, Inside Radio, Inside Magazines, Inside Digital, Inside Television, and Inside Subscription TV. The weekly magazine also has a spread of photos from various med ...
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Dallas, TX
Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County with portions extending into Collin, Denton, Kaufman and Rockwall counties. With a 2020 census population of 1,304,379, it is the ninth most-populous city in the U.S. and the third-largest in Texas after Houston and San Antonio. Located in the North Texas region, the city of Dallas is the main core of the largest metropolitan area in the Southern United States and the largest inland metropolitan area in the U.S. that lacks any navigable link to the sea. The cities of Dallas and nearby Fort Worth were initially developed due to the construction of major railroad lines through the area allowing access to cotton, cattle and later oil in North and East Texas. The construction of the Interstate Highway System reinforced Dallas's prominence ...
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The McClatchy Company
The McClatchy Company, commonly referred to as simply McClatchy, is an American publishing company incorporated under Delaware's General Corporation Law and based in Sacramento, California. It operates 29 daily newspapers in fourteen states and has an average weekday circulation of 1.6 million and Sunday circulation of 2.4 million. In 2006, it purchased Knight Ridder, which at the time was the second-largest newspaper company in the United States (Gannett was, and remains, the largest). In addition to its daily newspapers, McClatchy also operates several websites and community papers, as well as a news agency, McClatchy DC Bureau, focused on political news from Washington, D.C. In February 2020, the company filed for Chapter 11 bankruptcy, intending to reorganize and complete the bankruptcy process within a few months. In July 2020, Chatham Asset Management, a hedge fund, won the auction to buy McClatchy for US$312 million. History The company originated with '' The Daily Bee' ...
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Dallas Observer
''Dallas Observer'' is a free digital and print publication based in Dallas, Texas. The ''Observer'' publishes daily online coverage of local news, restaurants, music, and arts, as well as longform narrative journalism. A weekly print issue circulates every Thursday. The ''Observer'' has been owned by Voice Media Group since January 2013. The ''Observer'' is a member of the Association of Alternative Newsmedia. It has won dozens of national and regional awards for its journalism, including two first places for longtime columnist Jim Schutze in the 2017 AAN Awards. In 1995, the H.L. Mencken Writing Award went to columnist Laura Miller, who went on to become the mayor of Dallas after leaving the ''Observer''. In 2007, two ''Observer'' reporters, Jesse Hyde and Megan Feldman, were named finalists in the Livingston Awards for Young Journalists. History The'' Observer'' was started in October 1980 by partners Ken Kirk, Bob Walton, Jeff Wilmont, and Gregg Wurdeman as a weekly local ...
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