Pegasus News was an online-only

hyperlocal Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term (e.g. new ...

news source for the Dallas–Fort Worth region founded by Mike Orren. The site was originally owned by PanLocal Media LLC. It pioneered many news site features that have since become more common, including customized content per-user,

programmatic advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

, content curation from partner sites and tight integration of advertising and editorial in a single content management system. In 2007 the website was acquired by

Fisher Communications Fisher Communications was a media company in the United States. Based in Seattle, Washington, the company primarily owned a number of radio and television stations in the Western United States. It was the last company in the Seattle area to own ...

, who said that they planned to use the Pegasus model for their television stations' websites. Pegasus News won a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher in 2008 for "Best Web Site". In 2009,

Gap Communications Gap Broadcasting Group was a group of companies that owned around 116 broadcast stations (including 1 low-power television station and 5 low-power stations) in 23 radio markets in northwestern and central southern United States in the late 2000s. ...

, a company specializing in mid-sized radio markets, acquired Pegasus News. In July 2012, Pegasus News was acquired by ''

The Dallas Morning News ''The Dallas Morning News'' is a daily newspaper serving the Dallas–Fort Worth area of Texas, with an average print circulation of 65,369. It was founded on October 1, 1885 by Alfred Horatio Belo as a satellite publication of the ''Galvesto ...

''. The website was closed in February 2014.Say goodbye to Dallas website Pegasus News
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References

External links

Official site

Article about Pegasus News on Poynter Online
American news websites {{Texas-newspaper-stub