Pantone 448 C
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Pantone 448 C
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour. The Australian Department of Health initially referred to the colour as "olive green", but the name was changed after concerns were expressed by the Australian Olive Association. Since 2016, the same colour has also been used for plain cigarette packaging in many countries, including France, the United Kingdom, Ireland, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, Uruguay, Thailand, Singapore, Turkey, Belgium, and the Netherlands. The colour has also been widely but erroneously reported as being known as "opaque couché"; in fact this is simply French for "layered opaque", in reference to being used on coated paper. The confusion may have arisen because "Pant ...
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Pantone
Pantone LLC (stylized as PANTONE) is a limited liability company headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, notably graphic design, fashion design, product design, printing and manufacturing and supporting the management of color from design to production, in physical and digital formats, among coated and uncoated materials, cotton, polyester, nylon and plastics. X-Rite, a supplier of color measurement instruments and software, purchased Pantone for US$180 million in October 2007, and was itself acquired by Danaher Corporation in 2012. Overview Pantone began in New Jersey in the 1950s as the commercial printing company of brothers Mervin and Jesse Levine, M & J Levine Advertising. In 1956, its founders, both advertising executives, hired recent Hofstra University graduate Lawrence Herbert as a part-time employee. Herbert used his chemistry knowledge to systema ...
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Colour
Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associated with objects or materials based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates. Because perception of color stems from the varying spectral sensitivity of different types of cone cells in the retina to different parts of the spectrum, colors may be defined and quantified by the degree to which they stimulate these cells. These physical or physiological quantifications of color, however, do not fully explain the psychophysical perception of color appearance. Color science includes the perception of color by the eye and brain, the origin of color in materials, color theory in art, and the physics of electr ...
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Brown
Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing or painting, brown is usually made by combining the colors orange and black. In the RGB color model used to project colors onto television screens and computer monitors, brown combines red and green. The color brown is seen widely in nature, wood, soil, human hair color, eye color and skin pigmentation. Brown is the color of dark wood or rich soil. According to public opinion surveys in Europe and the United States, brown is the least favorite color of the public; it is often associated with plainness, the rustic, feces, and poverty. More positive associations include baking, warmth, wildlife, and the autumn. Etymology The term is from Old English , in origin for any dusky or dark shade of color. The first recorded use of ''brown'' as a color name in English was in 1000. The Common Germanic adjectives ''*brûnoz and *brûnâ'' meant both ...
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Plain Tobacco Packaging
Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack. The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies. Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packagin ...
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Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, smaller islands. With an area of , Australia is the largest country by area in Oceania and the world's List of countries and dependencies by area, sixth-largest country. Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils. It is a Megadiverse countries, megadiverse country, and its size gives it a wide variety of landscapes and climates, with Deserts of Australia, deserts in the centre, tropical Forests of Australia, rainforests in the north-east, and List of mountains in Australia, mountain ranges in the south-east. The ancestors of Aboriginal Australians began arriving from south east Asia approximately Early human migrations#Nearby Oceania, 65,000 years ago, during the Last Glacial Period, last i ...
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Belgian Cigarette Pack (generic)
Belgian may refer to: * Something of, or related to, Belgium * Belgians, people from Belgium or of Belgian descent * Languages of Belgium, languages spoken in Belgium, such as Dutch, French, and German *Ancient Belgian language, an extinct language formerly spoken in Gallia Belgica *Belgian Dutch or Flemish, a variant of Dutch *Belgian French, a variant of French *Belgian horse (other), various breeds of horse *Belgian waffle, in culinary contexts * SS ''Belgian'', a cargo ship in service with F Leyland & Co Ltd from 1919 to 1934 *''The Belgian'', a 1917 American silent film See also * *Belgica (other) *Belgic (other) Belgic may refer to: * an adjective referring to the Belgae, an ancient confederation of tribes * a rarer adjective referring to the Low Countries or to Belgium * , several ships with the name * Belgic ware, a type of pottery * Belgic Confession, a ...
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Olive (color)
Olive is a dark yellowish-green color, like that of unripe or green olives. As a color word in the English language, it appears in late Middle English. Shaded toward gray, it becomes olive drab. Variations Olivine Olivine is the typical color of the mineral olivine. The first recorded use of ''olivine'' as a color name in English was in 1912. Olive drab Olive drab is variously described as a "dull olive-green colour" (''Oxford English Dictionary'');''Oxford English Dictionary'', 5th Edition, 1982 "a shade of greenish-brown" (''Webster's New World Dictionary''); "a dark gray-green" (''MacMillan English dictionary''); "a grayish olive to dark olive brown or olive gray" (''American Heritage Dictionary''); or "A dull but fairly strong gray-green color" (''Collins English Dictionary''). It was widely used as a camouflage color for uniforms and equipment in the armed forces, particularly by the U.S. Army during the Second World War. The first recorded use of ''olive ...
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The Age
''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales. It is delivered both in print and digital formats. The newspaper shares some articles with its sister newspaper ''The Sydney Morning Herald''. ''The Age'' is considered a newspaper of record for Australia, and has variously been known for its investigative reporting, with its journalists having won dozens of Walkley Awards, Australia's most prestigious journalism prize. , ''The Age'' had a monthly readership of 5.321 million. History Foundation ''The Age'' was founded by three Melbourne businessmen: brothers John and Henry Cooke (who had arrived from New Zealand in the 1840s) and Walter Powell. The first edition appeared on 17 October 1854. ...
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Palette (computing)
In computer graphics, a palette is the set of available colors from which an image can be made. In some systems, the palette is fixed by the hardware design, and in others it is dynamic, typically implemented via a color lookup table (CLUT), a correspondence table in which selected colors from a certain color space's color reproduction range are assigned an index, by which they can be referenced. By referencing the colors via an index, which takes less information than needed to describe the actual colors in the color space, this technique aims to reduce data usage, including processing, transfer bandwidth, RAM usage, and storage. Images in which colors are indicated by references to a CLUT are called indexed color images. Description As of 2019, the most common image colorspace in graphics cards is the RGB color model with 8 bits per pixel color depth. Using this technique, 8 bits per pixel are used to describe the luminance level in each of the RGB channels, therefore 24 b ...
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Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design program developed and marketed by Adobe Inc. Originally designed for the Apple Macintosh, development of Adobe Illustrator began in 1985. Along with Creative Cloud (Adobe's shift to monthly or annual subscription service delivered over the Internet), Illustrator CC was released. The latest version, Illustrator 2022, was released on October 26, 2021, and is the 25th generation in the product line. Adobe Illustrator was reviewed as the best vector graphics editing program in 2021 by ''PC Magazine''. History Versions 1–1.6 (Illustrator 88) Development of Adobe Illustrator for the Apple Macintosh began in 1985 (shipping in January 1987) as a commercialization of Adobe's in-house font development software and PostScript file format. Adobe Illustrator is the companion product of Adobe Photoshop. Photoshop is primarily geared toward digital photo manipulation and photorealistic styles of computer illustration, while Illustrato ...
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Shades Of Brown
Shades of brown can be produced by combining red, yellow, and black pigments, or by a combination of orange and black—illustrated in the color box. The RGB color model, that generates all colors on computer and television screens, makes brown by combining red and green light at different intensities. Brown color names are often imprecise, and some shades, such as beige, can refer to lighter rather than darker shades of yellow and red. Such colors are less saturated than colors perceived to be orange. Browns are usually described as light or dark, reddish, yellowish, or gray-brown. There are no standardized names for shades of brown; the same shade may have different names on different color lists, and sometimes one name (such as beige or puce) can refer to several very different colors. The X11 color list of web colors has seventeen different shades of brown, but the complete list of browns is much longer. Brown colors are typically desaturated shades of reds, oranges, and yell ...
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