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Pageviews
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file ( web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question. In contrast, a hit refers to a request for any file from a web server. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScripts, cascading style sheets (CSS), etc. On balance, page views refer to a number of pages viewed or clicked on the site during the given time. Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of thing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Action
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired ''action'' to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in the desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals. Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Project COUNTER
Project COUNTER or simply COUNTER (Counting Online Usage of Networked Electronic Resource) is an international non-profit membership organization of libraries, publishers, and vendors, who continually develop a standard designed to count the usage of library electronic resources (journals, databases, books, reference works, and multimedia databases), called the ''Code of Practice''. Purpose Formed in 2003, COUNTER's main function is to provide the Code of Practice. COUNTER maintains a list of compliant vendors of the Code of Practice. COUNTER sets and maintains the standard known as the Code of Practice. COUNTER has developed the standard to be used with the ANSI/NISO Z39.93-2014 protocol, called SUSHI, to retrieve usage data quickly. History In 2002, publishers and librarians approached usage statistics from very different perspectives. Some publishers, those who were the very first to support COUNTER, understood the potential benefits to their industry of providing usage stati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reddit
Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees. As of March 2022, Reddit ranks as the 9th- most-visited website in the world and 6th most-visited website in the U.S., according to Semrush. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Association For The Advancement Of Artificial Intelligence
The Association for the Advancement of Artificial Intelligence (AAAI) is an international scientific society devoted to promote research in, and responsible use of, artificial intelligence. AAAI also aims to increase public understanding of artificial intelligence (AI), improve the teaching and training of AI practitioners, and provide guidance for research planners and funders concerning the importance and potential of current AI developments and future directions. History The organization was founded in 1979 under the name "American Association for Artificial Intelligence" and changed its name in 2007 to "Association for the Advancement of Artificial Intelligence". It has in excess of 4,000 members worldwide. In its early history, the organization was presided over by notable figures in computer science such as Allen Newell, Edward Feigenbaum, Marvin Minsky and John McCarthy. The current president is Yolanda Gil, and the president elect is Bart Selman. Conferences and publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Correlate
In statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics it usually refers to the degree to which a pair of variables are '' linearly'' related. Familiar examples of dependent phenomena include the correlation between the height of parents and their offspring, and the correlation between the price of a good and the quantity the consumers are willing to purchase, as it is depicted in the so-called demand curve. Correlations are useful because they can indicate a predictive relationship that can be exploited in practice. For example, an electrical utility may produce less power on a mild day based on the correlation between electricity demand and weather. In this example, there is a causal relationship, because extreme weather causes people to use more electricity for heating or cooling. Ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Bot
An Internet bot, web robot, robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet, usually with the intent to imitate human activity on the Internet, such as messaging, on a large scale. An Internet bot plays the client role in a client–server model whereas the server role is usually played by web servers. Internet bots are able to perform tasks, that are simple and repetitive, much faster than a person could ever do. The most extensive use of bots is for web crawling, in which an automated script fetches, analyzes and files information from web servers. More than half of all web traffic is generated by bots. Efforts by web servers to restrict bots vary. Some servers have a robots.txt file that contains the rules governing bot behavior on that server. Any bot that does not follow the rules could, in theory, be denied access to or removed from the affected website. If the posted text file has no associated program/software/app, then ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browser
A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used on a range of devices, including desktops, laptops, tablets, and smartphones. In 2020, an estimated 4.9 billion people used a browser. The most used browser is Google Chrome, with a 65% global market share on all devices, followed by Safari with 18%. A web browser is not the same thing as a search engine, though the two are often confused. A search engine is a website that provides links to other websites. However, to connect to a website's server and display its web pages, a user must have a web browser installed. In some technical contexts, browsers are referred to as user agents. Function The purpose of a web browser is to fetch content from the World Wide Web or from local storage and display it on a user's device. This proce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WP Rocket
WP Rocket is an open-source web performance premium plugin for WordPress. The plugin uses caching to accelerate website loading times. Launched in July 2013, WP Rocket has over 1.6 million active installs. History WP Rocket is the first product of WP Media, a company created in 2014 that provides software solutions to optimize web performance. WP Media is headquartered in Lyon, France, and has an employee base working remotely in multiple locations throughout the world. After the launch of WP Rocket, the company released other web performance solutions. In 2016, WP Media launched Imagify, a global image optimization service. In 2020, WP Media launched RocketCDN, a content delivery network service. In May 2021, WP Media was acquired by the group.ONE. Usage In June 2021, WP Rocket is the 7th most popular WordPress plugins and powers 3.69% of the top 1M websites in the world. Licensing WP Rocket is free software released under GNU General Public License version 2. WP Roc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Cache
A Web cache (or HTTP cache) is a system for optimizing the World Wide Web. It is implemented both client-side and server-side. The caching of multimedias and other files can result in less overall delay when browsing the Web. Parts of the system Forward and reverse A forward cache is a cache outside the web server's network, e.g. in the client's web browser, in an ISP, or within a corporate network. A network-aware forward cache only caches heavily accessed items. A proxy server sitting between the client and web server can evaluate HTTP headers and choose whether to store web content. A reverse cache sits in front of one or more web servers, accelerating requests from the Internet and reducing peak server load. This is usually a content delivery network (CDN) that retains copies of web content at various points throughout a network. HTTP options The Hypertext Transfer Protocol (HTTP) defines three basic mechanisms for controlling caches: freshness, validation, and invali ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
