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PVR-resistant Advertising
PVR (DVR)-resistant advertising is a form of advertising which is designed specifically to remain viewable despite a user skipping through the commercials when using a device such as a TiVo or other digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial. This was used first by cable network FX's British network when advertising ''Brotherhood Brotherhood or The Brotherhood may refer to: Family, relationships, and organizations * Fraternity (philosophy) or brotherhood, an ethical relationship between people, which is based on love and solidarity * Fraternity or brotherhood, a mal ...''. References Advertising by medium Digital video recorders {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TiVo
TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "OnePass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, online scheduling, and at one time, personal photo viewing and local music playback. Since its launch in its home market of the United States, TiVo has also been made available in Australia, Canada, Mexico, New Zealand, Puerto Rico, Sweden, Taiwan, Spain, and the United Kingdom. Newer models, however, have adopted the CableCARD standard, which is only deployed in the United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Video Recorder
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada. Similar small devices with built-in (~5 inch diagonal) displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and hig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cable Television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadcast television (also known as terrestrial television), in which the television signal is transmitted over-the-air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted over-the-air by radio waves from a communications satellite orbiting the Earth, and received by a satellite dish antenna on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation. A "cable channel" (sometimes known as a "cable network") is a tele ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FX (TV Channel)
FX is an American pay television channel owned by FX Networks, LLC, a subsidiary of the Disney General Entertainment Content unit of The Walt Disney Company. It is based at the Fox Studios lot in Century City, California. FX originally launched on June 1, 1994. The network's original programming aspires to the standards of premium cable channels in regard to mature themes and content, high-quality writing, directing and acting. Sister channels FXM and FXX were launched in 1994 and 2013, respectively. FX also carries reruns of theatrical films and terrestrial-network sitcoms. Advertising-free content was available through the FX+ premium subscription service until it was shut down on August 21, 2019. As of September 2018, FX is available to approximately 89.2 million television households (96.7% of households with cable) in the United States. In addition to the flagship U.S. network, the "FX" name is licensed to a number of related pay television channels in various countries ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brotherhood (2006 TV Series)
''Brotherhood'' is an American crime drama television series created by Blake Masters about the intertwining lives of the Irish-American Caffee brothers from Providence, Rhode Island: Tommy (Jason Clarke) is a local politician and Michael (Jason Isaacs) is a gangster involved with New England's Irish Mob. The show also features their mother Rose (Fionnula Flanagan), cousin Colin Carr (Brían F. O'Byrne), childhood friend and Rhode Island state detective Declan Giggs (Ethan Embry), Irish mob boss Freddie Cork (Kevin Chapman), Tommy's wife Eileen (Annabeth Gish), and Michael's criminal partner Pete McGonagle (Stivi Paskoski). ''Brotherhood'' was originally broadcast by the premium cable network Showtime in the United States from July 9, 2006, to December 21, 2008, with the show's three seasons consisting of eleven, ten and eight episodes. The show was not renewed after its third season, which Showtime later confirmed was the last. The series was produced and almost entirely writte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Spy
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, films, music and show business to a global audience. As well as breaking news, in-depth features, reviews and editorial explainers, the site also features the DS Forum. History digiNews (1999) In early January 1999, Iain Chapman launched the digiNEWS website, providing news, rumours and information on Sky's new digital satellite platform SkyDigital. At the same time, Chris Butcher launched the ONfaq website, offering similar news and information on the UK's new digital terrestrial platform ONdigital. Both sites proved to be popular, attracting a lot of attention from visitors eager for more news about these rapidly developing TV platforms. Very soon Chapman and Butcher discussed the idea of a merger of the two sites, to create the digiN ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising By Medium
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
