PVR (DVR)-resistant advertising is a form of
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
which is designed specifically to remain viewable despite a user skipping through the
commercials when using a device such as a
TiVo
TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...
or other
digital video recorder. For instance, a black bar with a product's tagline and logo or the title of a promoted television program or film and its release date may appear on the top of the screen and remain visible much longer being fast-forwarded than a usual commercial.
This was used first by
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
network
FX's British network when advertising ''
Brotherhood
Brotherhood or The Brotherhood may refer to:
Family, relationships, and organizations
* Fraternity (philosophy) or brotherhood, an ethical relationship between people, which is based on love and solidarity
* Fraternity or brotherhood, a mal ...
''.
References
Advertising by medium
Digital video recorders
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