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Puma Racing Team
Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company ''Gebrüder Dassler Schuhfabrik'' (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Following the split, Rudolf originally registered the newly established company as ''Ruda'' (derived from ''Ru''dolf ''Da''ssler, as Adidas was based on Adi Dassler), but later changed the name to ''Puma''. Puma's earliest logo consisted of a square and beast jumping through a ''D'', which was registered, along with the company's name, in 1948. Puma's shoe and clothing desi ...
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Herzogenaurach
Herzogenaurach (; vmf, Herziaura) is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. It is best known for being the home of the major international sporting goods companies Adidas and Puma, as well as the large car parts manufacturer Schaeffler Group. Geography Herzogenaurach is situated in the Middle Franconia area of Bavaria, northwest of Nuremberg. The town is located on the Aurach river, a tributary of the Regnitz river. History Herzogenaurach was first mentioned in a document from 1002 under the name of ''Uraha'' when Holy Roman Emperor Henry II granted the town to the Prince-Bishopric of Bamberg. Economy Herzogenaurach has gained global fame as the birthplace of two giant sporting goods companies: Adidas and Puma, each founded respectively by brothers Adolf Dassler and Rudolf Dassler, after an acrimonious familial split in 1948. Operating since the 1960s, both companies' headquarters are still located in the town, originally on opposite sides o ...
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Footwear Industry
Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves the purpose to ease locomotion and prevent injuries. Footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure. Socks and other hosiery are typically worn additionally between the feet and other footwear for further comfort and relief. Cultures have different customs regarding footwear. These include not using any in some situations, usually bearing a symbolic meaning. This can however also be imposed on specific individuals to place them at a practical disadvantage against shod people, if they are excluded from having footwear available or are prohibited from using any. This usually takes place in situations of captivity, such as imprisonment or slavery, where the g ...
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Adolf Dassler
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks. Life The Brothers Dassler Shoe Factory, 1918–1945 Adi supported himself while attempting to start up his business by repairing shoes in town. Facing the realities of post-war Germany where there was no reliable supply for material for production or credit to obtain factory equipment or supplies, he began by scavenging army debris in the war-torn countryside: Army helmets and bread pouches supplied leather for soles; parac ...
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Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers, football boots, riding boots, and ice skates. Sportswear also includes bikini and some crop tops. Sportswear is also at times worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket, baseball, ...
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Bavaria
Bavaria ( ; ), officially the Free State of Bavaria (german: Freistaat Bayern, link=no ), is a state in the south-east of Germany. With an area of , Bavaria is the largest German state by land area, comprising roughly a fifth of the total land area of Germany. With over 13 million inhabitants, it is second in population only to North Rhine-Westphalia, but due to its large size its population density is below the German average. Bavaria's main cities are Munich (its capital and largest city and also the third largest city in Germany), Nuremberg, and Augsburg. The history of Bavaria includes its earliest settlement by Iron Age Celtic tribes, followed by the conquests of the Roman Empire in the 1st century BC, when the territory was incorporated into the provinces of Raetia and Noricum. It became the Duchy of Bavaria (a stem duchy) in the 6th century AD following the collapse of the Western Roman Empire. It was later incorporated into the Holy Roman Empire, became an ind ...
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Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ...
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Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th ce ...
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Cobra Golf
Cobra Golf is a sports equipment manufacturing company based in Carlsbad, California, focused on golf equipment, producing a wide range of golf clubs. The company is currently a subsidiary of Puma. History Origin The company was founded in 1973 by Thomas L. Crow, winner of the 1961 Australian amateur golf championship. He was inspired by the notion that golfers in the United States typically bought clubs at a whim, with the hopes that they may make their game better. Cobra produced one of the first utility clubs, the "Baffler" –introduced in 1980– long before the use of such clubs became popular. Cobra was dedicated to the average golfer, especially ladies and seniors which makes it understandable that is also the first U.S. club manufacturer to sell stock graphite-shafted woods and irons that are known for being lighter clubs. In five years, Cobra Golf was selling about $4.5 million worth of these clubs annually. In 1994 King Cobra oversized irons became the best sellin ...
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Kering
Kering () is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent. The timber-trading company Pinault S.A. was founded in 1963, by François Pinault. After the company was quoted on Euronext Paris in 1988, it became the retail conglomerate Pinault-Printemps-Redoute (PPR) in 1994, and the luxury group Kering in 2013. The group has been a constituent of the CAC 40 since 1995. François-Henri Pinault has been president and CEO of Kering since 2005. In 2020, the group's revenue reached €13.1 billion. History From timber trading to retail In 1963, with a loan from his family and a bank, François Pinault opened the ''Établissements Pinault'' in Brittany (France) specialized in timber trading. The company became Pinault S.A. and grew organically and through acquisitions. In 1988, Pinault S.A. was listed on the Paris Stock Exchange. In 1989, Pinault S.A. purchased ...
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Groupe Artémis
Groupe Artémis S.A. is a holding company with a portfolio of investments in fashion, wine, luxury, art, tourism, publishing, sports, food, and technology. Headquartered in Paris, France, Groupe Artémis was founded by François Pinault in 1992 as a family investment vehicle. History In 1992, the French entrepreneur François Pinault transferred his majority stake in Pinault-Printemps-Redoute (PPR, renamed Kering in 2013) to his new company, Groupe Artémis, created as a family investment vehicle. Throughout the 1990s, he engaged in a series of prestigious acquisitions. The 1993 Château Latour acquisition was the first of a series under the Artémis Domaines label. Artémis acquired the winery René Engel (Vosne-Romanée, renamed Domaine d'Eugénie) in 2006, the Château Grillet (Condrieu AOC) in 2011, 1/10 of an acre of the Grand Cru Le Montrachet vineyard from Château de Puligny-Montrachet in 2012, the Napa Valley Araujo Estate Wines (Calistoga, renamed Eisele Vineyard) in ...
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Sports Equipment
Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. Sporting equipment can be used as protective gear or a tool used to help the athletes play the sport. Over time, sporting equipment has evolved because sports have started to require more protective gear to prevent injuries. Sporting equipment may be found in any department store or specific sporting equipment shops. History and development of sports Historically many sports players have developed their own sporting equipment over time. For instance, the use of a football dates back to ancient China, between 225 BC and 220 AD. As football remains the most popular sport in the 21st century, the material of the ball has completely changed over the centuries; from being made out of animal skin, to being lined with multiple layers of polyest ...
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Sportswear (activewear)
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers, football boots, riding boots, and ice skates. Sportswear also includes bikini and some crop tops. Sportswear is also at times worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket, baseball, and hocke ...
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