|
Publicity Stunt
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by both advertisers and celebrities, the majority of whom are notable athletes and politicians. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage. It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YMCA
YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally as the Young Men's Christian Association, and aims to put Christian values into practice by developing a healthy "body, mind, and spirit". From its inception, it grew rapidly and ultimately became a worldwide movement founded on the principles of muscular Christianity. Local YMCAs deliver projects and services focused on youth development through a wide variety of youth activities, including providing athletic facilities, holding classes for a wide variety of skills, promoting Christianity, and humanitarian work. YMCA is a non-governmental federation, with each independent local YMCA affiliated with its national organization. The national organizations, in turn, are part of both an Area Alliance (Europe, Asia Pacific, the Middle East, Af ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations Techniques
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin '' publicus'' (also '' poplicus''), from ''populus'', to the English word 'populace', and in general denotes some mass population ("the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity Stunts
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by both advertisers and celebrities, the majority of whom are notable athletes and politicians. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage. It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pseudo-event
A media event, also known as a pseudo-event, is an event, activity, or experience conducted for the purpose of media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind. In media studies, a media event is an established theoretical term first developed by Elihu Katz and Daniel Dayan in the 1992 book ''Media Events: The Live Broadcasting of History.'' Media events in this sense are ceremonial events with narrative progression that are live broadcast and gather a large segment of the population, such as royal weddings or funerals. The defining characteristics of a media event are that it is immediate (i.e., it is broadcast live), organized by a non-media entity, containing ceremonial and dramatic value, preplanning, and focusing on a personality, whether that be a single person or a group. The 2009 book ''Media Events in a Global Age'' updates the concept. The theory of media events has also been applied to social me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stunting (broadcasting)
Stunting is a type of publicity stunt in radio broadcasting, where a station—abruptly and often without advance announcement—begins to air content that is seemingly uncharacteristic compared to what is normally played. Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly-established station. Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change. Stunts often involve a loop of a single song, or an interim format (such as the discography of a specific artist, Christmas music, a specific theme, or novelty songs), which may sometimes include hints towards the station's new format or branding. To a lesser extent, stunting has also been seen on television, most commonly in conjunction with April Fool's Day, or to emphasize a major programming event being held by a channel. Types of ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Prank
A media prank is a type of media event, perpetrated by staged speeches, activities, or press releases, designed to trick legitimate journalists into publishing erroneous or misleading articles. The term may also refer to such stories if planted by fake journalists, as well as the false story thereby published. A media prank is a form of culture jamming generally done as performance art or a practical joke for purposes of a humorous critique of mass media. Notable instances In May 1927, Jean-Paul Sartre, who was known as one of the fiercest pranksters at the '' École Normale Superieure'' Cohen-Solal, Annie (1988''Sartre: A Life''pp.61-2 quote: organized with his comrades Nizan, Larroutis, Baillou and Herland, a media prank following Charles Lindbergh's successful New York-Paris flight. Sartre & Co. called newspapers telling them that Lindbergh would be awarded an honorary degree by the ''École''. Many newspapers including ''Le Petit Parisien'' announced the event on May 25 and t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Circus
Media circus is a colloquial metaphor, or idiom, describing a news event for which the level of media coverage—measured by such factors as the number of reporters at the scene and the amount of material broadcast or published—is perceived to be excessive or out of proportion to the event being covered. Coverage that is sensationalistic can add to the perception the event is the subject of a media circus. The term is meant to critique the coverage of the event by comparing it to the spectacle and pageantry of a circus. Usage of the term in this sense became common in the 1970s. It can also be called a media feeding frenzy or just media frenzy, especially when they cover the media coverage. History Although the idea is older, the term ''media circus'' began to appear around the mid-1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which the athlete Chris Evert was involved: "Their courtship, after all, had been a medi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Op
A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or a notable event."Photo Op" The term was coined by the administration of US President . credited its coinage to Bruce Whelihan, an aide to Nixon |
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in tur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Bernays
Edward Louis Bernays ( , ; November 22, 1891 − March 9, 1995) was an American theorist, considered a pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations. Of his many books, '' Crystallizing Public Opinion'' (1923) and ''Propaganda'' (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
