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Psephologists
Psephology (; from Greek ) is the study of elections and voting. Psephology attempts to both Political forecasting, forecast and explain election results. The term is more common in Britain and in those English-speaking communities that rely heavily on the British standard of the language. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in writing appeared in 1952."Chapter 15: British Psephology 1945–2001: Reflections on the Nuffield Election Histo ...
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Antony Green
Antony John Green (born 2 March 1960) is an Australian Psephology, psephologist, Data science, data scientist, journalist, and commentator. He was the Australian Broadcasting Corporation's chief election analyst until his retirement from the role after the 2025 Australian election, federal election in May 2025. He stated that he would remain active in an off-air capacity, and continue to work on the ABC's computer and data systems for several more years. Early years and education Anthony Green was born in 1960 in Warrington, Lancashire, in northern England, to teen parents Ann and John Green. In 1964 the family Post-war immigration to Australia, migrated to Australia as Ten Pound Poms, staying first in a migrant hostel in Dundas, New South Wales. Green grew up near Parramatta in Sydney, attended Oatlands Primary School in Oatlands, New South Wales and James Ruse Agricultural High School in Carlingford, New South Wales, Carlingford (Sydney), graduating in 1977. Green gradu ...
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John Curtice
Sir John Kevin Curtice (born 10 December 1953) is a British political scientist and professor of politics at the University of Strathclyde and senior research fellow at the National Centre for Social Research. He is particularly interested in electoral behaviour and researching political and social attitudes. He took a keen interest in the debate about Scottish independence. Early life and education Curtice was born on 10 December 1953 in Redruth, and grew up in St Austell, Cornwall. In an interview with ''The Guardian'', Curtice said his interest in electoral behaviour began when he was allowed to stay up to watch a results show on television at the 1964 election. The son of a construction worker and a part-time market researcher, he was privately educated at Truro School from 1965 to 1972, and the University of Oxford where he was an undergraduate student and choral scholar at Magdalen College, Oxford reading philosophy, politics and economics (PPE) and graduating in 1976 ...
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Curtis Gans
Curtis Bernard Gans (June 17, 1937 – March 15, 2015) was an American activist, writer, and expert on American voting patterns. With Allard K. Lowenstein, Gans in 1967 started and headed the Dump Johnson movement. Based on opposition to the Vietnam War, the movement, which was considered quixotic at first, grew strong and was instrumental in setting in motion events which eventually persuaded president Lyndon Johnson that continuing his campaign to be re-nominated for the presidency by his party would be difficult and divisive and uncertain of success. Johnson withdrew his candidacy, an unusual event in American politics for a sitting president who had desired re-election. Gans studied turnout and voting patterns for more than three decades. He co-founded and was director of the Center for the Study of the American Electorate, formerly housed at American University in Washington, D. C. Gans was commonly sought out by major American publications as an expert on voting patter ...
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David Butler (academic)
Sir David Edgeworth Butler (17 October 1924 – 8 November 2022) was an English political scientist who specialised in psephology, the study of elections. He has been described as "the father of modern election science". Early life Born in London, Butler was the son of Harold Edgeworth Butler, Professor of Latin at University College, London by his wife, Margaret, ''née'' Pollard. Through his mother, he was the grandson of the historian A. F. Pollard. The politician R. A. Butler was a second cousin. Butler was educated at St Paul's School and New College, Oxford. His time at Oxford was interrupted by the Second World War, during which he saw service as a tank commander in the Staffordshire Yeomanry and crossed the Rhine during the latter stages of the war. After the war, he resumed his studies at Oxford, then proceeded to Princeton University as a Jane Eliza Procter Visiting Fellow from 1947 to 1948. He returned to Oxford as a researcher and academic at Nuffield College, ...
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Robert McKenzie (psephologist)
Robert Trelford McKenzie (11 September 1917 – 12 October 1981) was a Canadian professor of politics and sociology, and a psephologist (one who does statistical analysis of elections). He is perhaps best known in Britain as one of the main presenters of the BBC's General Election programmes. Early life Born in Vancouver, British Columbia, Canada, the son of William Meldrum McKenzie and Frances (née) Chapman, he was educated at King Edward High School and the University of British Columbia from which he graduated with a BA.Who's Who 1974, London : A. & C. Black, 1974, p. 2091 He was a lecturer at the same university from 1937 to 1942. In 1943, he joined the Canadian Army and a year later, with the rank of captain, was sent to London where he remained for the rest of his working life. Leaving the services three years later, McKenzie enrolled at the London School of Economics to study for a doctorate. In 1949, he was given a sociology lectureship, and was promoted to professor i ...
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Political Forecasting
Political forecasting aims at forecasting the outcomes of political events. Political events can be a number of events such as diplomatic decisions, actions by political leaders and other areas relating to politicians and political institutions. The area of political forecasting concerning elections is highly popular, especially amongst mass market audiences. Political forecasting methodology makes frequent use of mathematics, statistics and data science. Political forecasting as it pertains to elections is related to psephology. History People have long been interested in predicting election outcomes. Quotes of betting odds on papal succession appear as early as 1503, when such wagering was already considered "an old practice." Political betting also has a long history in Great Britain. As one prominent example, Charles James Fox, the late-eighteenth-century Whig statesman, was known as an inveterate gambler. His biographer, George Otto Trevelyan, noted that"(f)or ten years, ...
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Frank Luntz
Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America and public relations support for The Israel Project. He advocated use of vocabulary crafted to produce a desired effect, including use of the term '' death tax'' instead of ''estate tax,'' and ''climate change'' instead of ''global warming.'' Luntz has historically frequently contributed to Fox News and CBS News (and since 2021 on CNN) as a commentator and analyst, as well as running focus groups during and after presidential debates on Fox News and CBS News. Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate." He is also an author of business books dealing with communication strategie ...
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The Keys To The White House
The Keys to the White House, also known as the 13 keys, is a non-scientific prediction system for attempting to predict the outcome of contemporary presidential elections in the United States. It was developed by American historian Allan Lichtman and Russian geophysicist Vladimir Keilis-Borok in 1981, adapting methods that Keilis-Borok designed for earthquake prediction. The system is a thirteen-point checklist that uses true-or-false statements: when five or fewer items on the checklist are false, the nominee of the incumbent party is predicted to win the election, but when six or more items on the checklist are false, the nominee of the challenging party is predicted to win. Some of the items on the checklist involve qualitative judgment, and therefore the system relies heavily on the knowledge and analytical skill of whoever attempts to apply it. Using the keys, Lichtman has successfully predicted nine of the last eleven presidential elections held since 1984, often making h ...
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Allan Lichtman
Allan Jay Lichtman () is an American historian who has taught at American University in Washington, D.C. since 1973. He is known for creating the Keys to the White House with Soviet seismologist Vladimir Keilis-Borok in 1981. The Keys to the White House is a system that uses 13 true/false criteria to predict whether the presidential candidate of the incumbent party will win or lose the next election. The system and Lichtman's predictions based on it have received extensive media coverage. He has accurately predicted the outcomes of many presidential elections from 1984 through 2020 using his interpretations of the system. Lichtman ran for the U.S. Senate seat in Maryland during the year of 2006; he finished sixth in the Democratic primary. In 2017, Lichtman authored the book '' The Case for Impeachment'', which laid out multiple arguments for the first impeachment of Donald Trump. Early life and education Lichtman was born in the Brownsville neighborhood of Brooklyn in New ...
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Axis My India
Axis My India is an Indian polling agency headquartered in Mumbai. In the 2019 Indian general election, Axis My India was noted by ''The Pioneer'' to have "successfully predicted not only the winning party but also the range of their mandate." It could not forecast the BJP forming a majority government on its own in the 2014 Indian general election. It publishes Exit polls but does not publishes Opinion polls that are done before the election. It stopped publishing Opinion polls since 2017. Election predictions 2025 Delhi Legislative Assembly election 2024 Maharashtra Legislative Assembly election 2022 Goa Legislative Assembly election 2022 Manipur Legislative Assembly election 2022 Punjab Legislative Assembly election 2022 Uttar Pradesh Legislative Assembly election 2022 Uttarakhand Legislative Assembly election Clients * India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media, Living Media India Limited ...
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Pradeep Gupta
Pradeep is a Diya lamp, used in Puja (religious ceremonies) in Hinduism, Jainism, & Buddhism. It is related to the name Pradip. Notable people with the name include: * Pradeep (Kannada actor) * Pradeep (Malayalam actor) * Kavi Pradeep * Vidya Pradeep * Pradeep Kumar * Pradeep Kumar (musician) * G. S. Pradeep * Pradeep Machiraju * Pradeep Rawat (actor) * Pradeep Sharma * Pradeep Pandey * Pradeep Shakthi * Pradeep Sarkar * Pradeep Sindhu * Pradeep E. Ragav * Pradeep Kumar Sinha * Pradeep Khosla * Pradeep John * Deepu Pradeep * Pradeep Mathur * Pappachen Pradeep * Badekkila Pradeep * Deepu Pradeep * Pradeep Chandran Nair * Pradeep (Malayalam actor) * Pradeep Kumar (politician) * Pradeep Yadav (Nepalese politician) * Pradeep Yadav (Indian politician) * Pradeep Yadav (cricketer) * Prithvirajsing Roopun (Pradeep Roopun) * Pradeep Tamta * Pradeep Singh Sihag * Pradeep Shettar * Pradeep Jaiswal Pradeep Jaiswal is Shiv Sena politician from Aurangabad, Maharashtra. He i ...
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Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is Australia’s principal public service broadcaster. It is funded primarily by grants from the federal government and is administered by a government-appointed board of directors. The ABC is a publicly-owned statutory organisation that is politically independent and accountable; for example, through its production of annual reports, and is bound by provisions contained within the Public Interest Disclosure Act 2013 and the Public Governance, Performance and Accountability Act 2013, with its charter enshrined in legislation, the ''Australian Broadcasting Corporation Act 1983''. ABC Commercial, a profit-making division of the corporation, also helps generate funding for content provision. The ABC was established as the Australian Broadcasting Commission on 1 July 1932 by an Act of Federal Parliament. It effectively replaced the Australian Broadcasting Company, a private company established in 1924 to provide programming for A ...
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