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Project Handclasp
Project Handclasp is a humanitarian program of the United States Navy, started in 1962, that distributes materials and medical help. It serves as a public relations program for U.S. Navy personnel in foreign countries and more broadly as a counterinsurgency organization; all branches of the U.S. military have a "civic action" program for this purpose. History Since 1962, during the Vietnam War, ''Project Handclasp'' has been a formal U.S. Navy program that coordinates the transportation and delivery of humanitarian and educational items to foreign countries on a space available basis. It succeeded an earlier program, called "Operation Handclasp", that in the 1950s had the explicit purpose of waging the Cold War by humanitarian means. Starting 1963, the program sent medical teams, food and various other supplies to Vietnam, becoming part of a "politicization of medicine" that by 1966 had become an outright pro-South Vietnam propaganda operation. In collaboration with the Project Ha ...
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United States Navy
The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage of its active battle fleet alone exceeding the next 13 navies combined, including 11 allies or partner nations of the United States as of 2015. It has the highest combined battle fleet tonnage (4,635,628 tonnes as of 2019) and the world's largest aircraft carrier fleet, with eleven in service, two new carriers under construction, and five other carriers planned. With 336,978 personnel on active duty and 101,583 in the Ready Reserve, the United States Navy is the third largest of the United States military service branches in terms of personnel. It has 290 deployable combat vessels and more than 2,623 operational aircraft . The United States Navy traces its origins to the Continental Navy, which was established during the American Revo ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ...
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Counterinsurgency
Counterinsurgency (COIN) is "the totality of actions aimed at defeating irregular forces". The Oxford English Dictionary defines counterinsurgency as any "military or political action taken against the activities of guerrillas or revolutionaries" and can be considered war by a state against a non-state adversary. Insurgency and counterinsurgency campaigns have been waged since ancient history. However, modern thinking on counterinsurgency was developed during decolonization. Within the military sciences, counterinsurgency is one of the main operational approaches of irregular warfare. During insurgency and counterinsurgency, the distinction between civilians and combatants is often blurred. Counterinsurgency may involve attempting to win the hearts and minds of populations supporting the insurgency. Alternatively, it may be waged in an attempt to intimidate or eliminate civilian populations suspected of loyalty to the insurgency through indiscriminate violence. Models Co ...
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Vietnam War
The Vietnam War (also known by #Names, other names) was a conflict in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. It was the second of the Indochina Wars and was officially fought between North Vietnam and South Vietnam. The north was supported by the Soviet Union, China, and other communist states, while the south was United States in the Vietnam War, supported by the United States and other anti-communism, anti-communist Free World Military Forces, allies. The war is widely considered to be a Cold War-era proxy war. It lasted almost 20 years, with direct U.S. involvement ending in 1973. The conflict also spilled over into neighboring states, exacerbating the Laotian Civil War and the Cambodian Civil War, which ended with all three countries becoming communist states by 1975. After the French 1954 Geneva Conference, military withdrawal from Indochina in 1954 – following their defeat in the First Indochina War – the Viet Minh to ...
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Cold War
The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because there was no large-scale fighting directly between the two superpowers, but they each supported major regional conflicts known as proxy wars. The conflict was based around the ideological and geopolitical struggle for global influence by these two superpowers, following their temporary alliance and victory against Nazi Germany and Imperial Japan in 1945. Aside from the nuclear arsenal development and conventional military deployment, the struggle for dominance was expressed via indirect means such as psychological warfare, propaganda campaigns, espionage, far-reaching embargoes, rivalry at sports events, and technological competitions such as the Space Race. The Western Bloc was led by the United States as well as a number of other First W ...
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South Vietnam
South Vietnam, officially the Republic of Vietnam ( vi, Việt Nam Cộng hòa), was a state in Southeast Asia that existed from 1955 to 1975, the period when the southern portion of Vietnam was a member of the Western Bloc during part of the Cold War after the 1954 division of Vietnam. It first received international recognition in 1949 as the State of Vietnam within the French Union, with its capital at Saigon (renamed to Ho Chi Minh City in 1976), before becoming a republic in 1955. South Vietnam was bordered by North Vietnam to the north, Laos to the northwest, Cambodia to the southwest, and Thailand across the Gulf of Thailand to the southwest. Its sovereignty was recognized by the United States and 87 other nations, though it failed to gain admission into the United Nations as a result of a Soviet veto in 1957. It was succeeded by the Republic of South Vietnam in 1975. The end of the Second World War saw anti-Japanese Việt Minh guerrilla forces, led by communist fi ...
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Pat Robertson
Marion Gordon "Pat" Robertson (born March 22, 1930) is an American media mogul, religious broadcaster, political commentator, former presidential candidate, and former Southern Baptist minister. Robertson advocates a conservative Christian ideology and is known for his past activities in Republican party politics. He is associated with the Charismatic Movement within Protestant evangelicalism. He serves as chancellor and CEO of Regent University and chairman of the Christian Broadcasting Network (CBN). On Robertson's own account, he originally set out to be a businessman. He graduated near the top of his class at Yale Law School in 1955 but later failed the New York bar exam, which he described as a minor setback since he never planned to practice law and he already had a career with a major corporation on Wall Street. He became a Christian while having dinner at a restaurant in Philadelphia with an author and WWII veteran, Cornelius Vanderbreggen. After his conversion, Rob ...
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Operation Blessing International
Operation Blessing International Relief and Development Corporation (OB) is a non-profit 501(c)(3) humanitarian organization founded in the United States. Beginning in 1978, OBI has worked in more than 90 countries and every state. Implementing programs that provide disaster relief, medical aid, clean water, hunger relief, community development and orphan care, Operation Blessing is governed by a national board of directors. History Founded on November 14, 1978 by businessman and televangelist Pat Robertson, Operation Blessing was originally set up to help struggling individuals and families by matching their needs for items such as clothing, appliances, and vehicles with donated items from viewers of ''The 700 Club'', Robertson's daily television program. Coordinating with local churches and other organizations, OBI expanded their matching funds program to also include food provisions and financial assistance for low-income families. In 1990, Operation Blessing began moving fro ...
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World Vision International
World Vision International is an evangelical Christian humanitarian aid, development, and advocacy organization. It prefers to present itself as interdenominational and also employs staff from non-evangelical Christian denominations. It was founded in 1950 by Robert Pierce as a service organization, with the intent to meet the emergency needs of missionaries. In 1975, development work was added to World Vision's objectives. It is active in more than 90 countries with a total revenue including grants, product and foreign donations of USD 2.90 billion (2019). History The charity was founded in 1950 as World Vision Inc. by Robert Pierce and co-founder Frank Phillips with their first office in Portland, Oregon. Initially, the charity operated as a missionary service organization meeting emergency needs in crisis areas in East Asia, opening an office in South Korea in 1954. In 1967, the Mission Advanced Research and Communication Center (MARC) was founded by Ed Dayton as a divi ...
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Chief Of Naval Operations
The chief of naval operations (CNO) is the professional head of the United States Navy. The position is a statutory office () held by an admiral who is a military adviser and deputy to the secretary of the Navy. In a separate capacity as a member of the Joint Chiefs of Staff (), the CNO is a military adviser to the United States National Security Council, National Security Council, the United States Homeland Security Council, Homeland Security Council, the United States Secretary of Defense, secretary of defense, and the President of the United States, president. The current chief of naval operations is Michael M. Gilday, Admiral Michael M. Gilday. Despite the title, the CNO does not have operational command authority over naval forces. The CNO is an administrative position based in the Pentagon, and exercises supervision of Navy organizations as the designee of the secretary of the Navy. Operational command of naval forces falls within the purview of the Unified combatant comma ...
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Soft Power
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power). In other words, soft power involves shaping the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource". Nye popularised the term in his 1990 book, ''Bound to Lead: The Changing Nature of American Power''. In this book he wrote: "when one country gets other countries to want what it wants might be called co-optive or soft power in contrast with the hard or command power of ordering others to do what it wants". He further developed the concept in his 2004 book, ''Soft Power: The Means to Success in Worl ...
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