Prior (brand)
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Prior (brand)
Prior is a brand name used by Nortura on its eggs and white meat (mainly chicken, hen and turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...). The brand dates back to 1977 when Norsk Eggcentral rebranded Sol-egg to Prior. The brand was owned by Prior Norge until 2006 when it merged with Gilde Norsk Kjøtt to form Nortura. External links PriorNortura Norwegian brands Brand name poultry meats {{food-product-stub ...
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Egg (food)
Humans and human ancestors have scavenged and eaten animal eggs for millions of years. Humans in Southeast Asia had domesticated chickens and harvested their eggs for food by 1,500 BCE. The most widely consumed eggs are those of fowl, especially chickens. Eggs of other birds, including ostriches and other ratites, are eaten regularly but much less commonly than those of chickens. People may also eat the eggs of reptiles, amphibians, and fish. Fish eggs consumed as food are known as roe or caviar. Bird and reptile eggs consist of a protective eggshell, albumen ( egg white), and vitellus ( egg yolk), contained within various thin membranes. Egg yolks and whole eggs store significant amounts of protein and choline, and are widely used in cookery. Due to their protein content, the United States Department of Agriculture formerly categorized eggs as ''Meats'' within the Food Guide Pyramid (now MyPlate). Despite the nutritional value of eggs, there are some potential health issues ...
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White Meat
In culinary terms, white meat is meat which is pale in color before and after cooking. In traditional gastronomy, ''white meat'' also includes rabbit, the flesh of milk-fed young mammals (in particular veal and lamb), and sometimes pork. In ecotrophology and nutritional studies, ''white meat'' includes poultry and fish, but excludes all mammal flesh, which is considered red meat. Various factors have resulted in debate centering on the definition of ''white'' and ''red'' meat. A common example is the lighter-colored meat of poultry (''white meat''), coming from the breast, as contrasted with darker-colored'' meat'' from the legs (''red meat''). Certain types of poultry that are sometimes grouped as ''white meat'' are ''red'' when raw, such as duck and goose. Some types of fish, such as tuna, sometimes are ''red'' when raw and turn ''white'' when cooked. Terminology The terms ''white'', ''red'', ''light'' and ''dark'' applied to meat have varied and inconsistent meanings in diffe ...
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Nortura
Nortura is a Norwegian agricultural cooperative that operates slaughterhouses and other processing plants related to meat and eggs. The company was created as a merger between Gilde Norsk Kjøtt and Prior Norge in 2006, and has head offices in Oslo. Nortura is Norway's biggest food supplier. It processed 222 thousand tonnes of meat at 31 plants in 2017. The company is owned by about 18,900 farmers throughout the country and is one of 13 agricultural cooperatives in Norway The agricultural cooperatives in Norway ( no, Landbrukssamvirket) consists of 13 companies, each organised as independent farmer owned cooperatives. They cover four different areas for the farmers: refining and sale of produce, financial services, .... Annual revenue is NOK 23,5 billion. The main brands include Gilde (red meat), Prior (white meat and eggs), Terina (frozen and canned foods), Alfathi (halal slaughtered meat), Eldhus (smoked meat) and Thulefjord (products from Northern Norway). Refere ...
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Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of Norway. Bouvet Island, located in the Subantarctic, is a dependency of Norway; it also lays claims to the Antarctic territories of Peter I Island and Queen Maud Land. The capital and largest city in Norway is Oslo. Norway has a total area of and had a population of 5,425,270 in January 2022. The country shares a long eastern border with Sweden at a length of . It is bordered by Finland and Russia to the northeast and the Skagerrak strait to the south, on the other side of which are Denmark and the United Kingdom. Norway has an extensive coastline, facing the North Atlantic Ocean and the Barents Sea. The maritime influence dominates Norway's climate, with mild lowland temperatures on the se ...
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Prior Norge
Prior Norge is a defunct Norwegian white meat and egg processing company organised as an agricultural cooperative. The company merged with Gilde Norsk Kjøtt in 2006 to create Nortura. The Prior brand is still used. History The first national union of the egg cooperative was founded on October 25, 1919, when six local egg centres created Norske Eggcentral A/L. At this time, 180,000 Norwegian households, or 30% of all households, had their own chickens. By 1929 eggs compromised 98% of the revenue of Norske Eggcentral, white meat 2%. The central started with quality sorting and marking of all eggs in 1934 and the brand ''Sol-egg'' was introduced. During and after World War II there was rationing of eggs in Norway, but this was suspended in 1949. In the 1950s the egg central started active marketing through advertisements and in 1977 the ''Sol-egg'' brand was replaced with the Prior brand on all eggs and white meat. During the 1990s the Norwegian chicken breed was replaced by a mea ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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White Meat
In culinary terms, white meat is meat which is pale in color before and after cooking. In traditional gastronomy, ''white meat'' also includes rabbit, the flesh of milk-fed young mammals (in particular veal and lamb), and sometimes pork. In ecotrophology and nutritional studies, ''white meat'' includes poultry and fish, but excludes all mammal flesh, which is considered red meat. Various factors have resulted in debate centering on the definition of ''white'' and ''red'' meat. A common example is the lighter-colored meat of poultry (''white meat''), coming from the breast, as contrasted with darker-colored'' meat'' from the legs (''red meat''). Certain types of poultry that are sometimes grouped as ''white meat'' are ''red'' when raw, such as duck and goose. Some types of fish, such as tuna, sometimes are ''red'' when raw and turn ''white'' when cooked. Terminology The terms ''white'', ''red'', ''light'' and ''dark'' applied to meat have varied and inconsistent meanings in diffe ...
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Chicken (food)
Chicken is the most common type of poultry in the world. Owing to the relative ease and low cost of raising chickens—in comparison to mammals such as cattle or hogs—chicken meat (commonly called just "chicken") and chicken eggs have become prevalent in numerous cuisines. Chicken can be prepared in a vast range of ways, including baking, grilling, barbecuing, frying, and boiling. Since the latter half of the 20th century, prepared chicken has become a staple of fast food. Chicken is sometimes cited as being more healthful than red meat, with lower concentrations of cholesterol and saturated fat. The poultry farming industry that accounts for chicken production takes on a range of forms across different parts of the world. In developed countries, chickens are typically subject to intensive farming methods while less-developed areas raise chickens using more traditional farming techniques. The United Nations estimates there to be 19 billion chickens on Earth today, m ...
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Turkey Meat
Turkey meat, commonly referred to as just turkey, is the meat from turkeys, typically domesticated turkeys but also wild turkeys. It is a popular poultry dish, especially in North America, where it is traditionally consumed as part of culturally significant events such as Thanksgiving and Christmas, as well as in standard cuisine. Preparation and production Turkeys are sold sliced and ground, as well as "whole" in a manner similar to chicken with the head, feet, and feathers removed. Turkeys "crowns" are the breast of the bird with its legs and wings removed. Frozen whole turkeys remain popular. Sliced turkey is frequently used as a sandwich meat or served as cold cuts; in some cases where recipes call for chicken, it can be used as a substitute. Ground turkey is sold, and frequently marketed as a healthy alternative to ground beef. Without careful preparation, cooked turkey is usually considered to end up less moist than other poultry meats such as chicken or duck. Wild tu ...
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Gilde Norsk Kjøtt
Gilde Norsk Kjøtt is a defunct Norwegian red meat processing company organised as an agricultural cooperative. The company was by far the largest processor in the country when it merged with Prior Norge in 2006 to create Nortura.Solholm, RolleivNortura divisions closing down.''The Norway Post.'' The company had gradually grown together as the slaughter cooperatives in the country had merged. It was not until 2000 that the company fully merged into one legal entity. Before this it had been an association between various local slaughterhouses. History The first farmer owned slaughterhouse in Norway was Hamar Slagteri AS founded in 1904. Seven years later Fellesslakteriet was founded in Oslo as the first slaughter cooperative. 1930 sees the ''Trade Act'' that secured stable prices for both farmers and consumers. The background for this was overproduction that had forced down the produce prices and bankrupt many farmers. The next year Norges Kjøtt og Fleskesentral (NKF) is establ ...
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Norwegian Brands
Norwegian, Norwayan, or Norsk may refer to: *Something of, from, or related to Norway, a country in northwestern Europe *Norwegians, both a nation and an ethnic group native to Norway *Demographics of Norway *The Norwegian language, including the two official written forms: **Bokmål, literally "book language", used by 85–90% of the population of Norway **Nynorsk, literally "New Norwegian", used by 10–15% of the population of Norway *The Norwegian Sea Norwegian or may also refer to: Norwegian *Norwegian Air Shuttle, an airline, trading as Norwegian **Norwegian Long Haul, a defunct subsidiary of Norwegian Air Shuttle, flying long-haul flights *Norwegian Air Lines, a former airline, merged with Scandinavian Airlines in 1951 *Norwegian coupling, used for narrow-gauge railways *Norwegian Cruise Line, a cruise line *Norwegian Elkhound, a canine breed. *Norwegian Forest cat, a domestic feline breed *Norwegian Red, a breed of dairy cattle *Norwegian Township, Schuylkill County, ...
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