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Pretty (advertisement)
''Pretty'' (or ''I Feel Pretty'') is a television advertisement launched in 2006 by Nike, Inc. to promote its "Nike Women" brand of sportswear. The 60-second spot was handled by advertising agency Wieden+Kennedy in Portland, Oregon. The advert stars Russian tennis player Maria Sharapova in her first appearance as a spokesperson for the brand. ''Pretty'' debuted on U.S. television on August 20, 2006, with later appearances in cinemas and in print advertisements. It was directed by Czech director Ivan Zachariáš, with post-production and VFX work by The Mill. The piece was a critical and popular success. It garnered several advertising and television industry awards. Sequence ''Pretty'' follows a day in the life of Russian tennis player Maria Sharapova. It shows her getting ready, leaving The Waldorf-Astoria Hotel and travelling by limousine to a match at New York City's Arthur Ashe Stadium pursued by paparazzi. Every person she passes on the way sings a line from "I Feel Pretty" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Film Frame
In filmmaking, video production, animation, and related fields, a frame is one of the many ''still images'' which compose the complete ''moving picture''. The term is derived from the historical development of film stock, in which the sequentially recorded single images look like a framed picture when examined individually. The term may also be used more generally as a noun or verb to refer to the edges of the image as seen in a camera viewfinder or projected on a screen. Thus, the camera operator can be said to keep a car in frame by panning with it as it speeds past. Overview When the moving picture is displayed, each frame is flashed on a screen for a short time (nowadays, usually 1/24, 1/25 or 1/30 of a second) and then immediately replaced by the next one. Persistence of vision blends the frames together, producing the illusion of a moving image. The frame is also sometimes used as a unit of time, so that a momentary event might be said to last six frames, the actual dur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reebok
Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of Great Britain in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District. History Early years In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business "''J.W. Foster''" in 1900; later he joined with his sons and changed the company name to J.W. Foster and Sons. Foste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strapline
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swoosh
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The Swoosh has appeared alongside th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ace (tennis)
In tennis, an ace is a legal serve that is not touched by the receiver, winning the point for the server. In professional tennis, aces are generally seen on a player's first serve, where the server can strike the ball with maximum force and take more chances with ball placement, such as the far corners of the service box. According to the International Tennis Hall of Fame, this term was coined by the sports journalist Allison Danzig. Professional singles records Aces have been officially recorded by the top-level professional tennis circuits since 1991, so these records start at that time. Only main draw singles matches are included here. FRef ATP Tour John Isner has the most aces in a tournament with 214 during the 2018 Wimbledon, and he has the most in a single match with 113 during his 11-hour encounter with Nicolas Mahut in 2010. John Isner has served the most aces with 13,782. Ivo Karlović has the most in a best-of-three-set match with 45 at Halle in 2015. Two w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ball Boy
Ball boys and ball girls, also known as ball kids are individuals, usually human youths but sometimes dogs, who retrieve and supply balls for players or officials in sports such as association football, American football, bandy, cricket, tennis, baseball and basketball. Though non-essential, their activities help to speed up play by reducing the amount of inactive time. Tennis Due to the nature of the sport, quick retrieval of loose balls and delivery of the game balls to the servers are necessary for quick play in tennis. In professional tournaments, every court will have a trained squad of ball boys/girls with positionings and movements designed for maximum efficiency, while also not interfering with active play. As well as dealing with the game balls, ball boys/girls may also provide the players with other assistance, such as the delivery of towels and drinks. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Musical Theatre
Musical theatre is a form of theatrical performance that combines songs, spoken dialogue, acting and dance. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, movement and technical aspects of the entertainment as an integrated whole. Although musical theatre overlaps with other theatrical forms like opera and dance, it may be distinguished by the equal importance given to the music as compared with the dialogue, movement and other elements. Since the early 20th century, musical theatre stage works have generally been called, simply, musicals. Although music has been a part of dramatic presentations since ancient times, modern Western musical theatre emerged during the 19th century, with many structural elements established by the works of Gilbert and Sullivan in Britain and those of Harrigan and Hart in America. These were followed by the numerous Edwardian musical comedies and the musical theatre w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paparazzi
Paparazzi (, ; ; singular: masculine paparazzo or feminine paparazza) are independent photographers who take pictures of high-profile people; such as actors, musicians, athletes, politicians, and other celebrities, typically while subjects go about their usual life routines. Paparazzi tend to make a living by selling their photographs to media outlets that focus on tabloid journalism and sensationalism (such as gossip magazines). Description Paparazzi tend to be independent contractors, unaffiliated with mainstream media organizations, and photos taken are usually done so by taking advantage of opportunities when they have sightings of high-profile people they are tracking. Some experts have described the behavior of paparazzi as synonymous with stalking, and anti-stalking laws in many countries address the issue by seeking to reduce harassment of public figures and celebrities, especially when they are with their children. Some public figures and celebrities have expressed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Ashe Stadium
Arthur Ashe Stadium is a tennis stadium at Flushing Meadows–Corona Park in Queens, New York City. Part of the USTA Billie Jean King National Tennis Center, it is the main stadium of the US Open tennis tournament and has a capacity of 23,771, making it the largest tennis stadium in the world. The stadium is named after Arthur Ashe (1943–1993), winner of the inaugural 1968 US Open, the first in which professionals could compete. The original stadium design, completed in 1997, had not included a roof. After suffering successive years of event delays from inclement weather, a new lightweight retractable roof was completed in 2016. History Opened in 1997, the facility replaced Louis Armstrong Stadium as the primary venue for the tournament. It cost $254 million to construct, and then had 22,547 seats, 90 luxury suites, five restaurants, and a two-level players' lounge, making it by far the largest tennis-only venue in the world. Like the other in the facility, it has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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