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Press Kit
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the Mass media, media for promotion (marketing), promotional use. Press kits are often distributed to announce a release or for a news conference. Terminology Traditionally, the term "press kit" referred to a set of documents, photographs (such as publicity still, publicity stills) and other relevant materials packaged together, and such a kit was designed to be sent to a newspaper or magazine as part of an organisation's public relations or promotional program. Recently, as print media circulation and readership levels have been declining, marketing and PR people have begun using the broader term, "media kit", so that it now refers to any promotional material distributed to any media outlet. A PR media kit should not be confused with an advertising me ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Kit Photo By New Yorker Film, 1982
Press may refer to: Media * Publisher * News media * Printing press, commonly called "the press" * Press TV, an Iranian television network Newspapers United States * ''The Press'', a former name of ''The Press-Enterprise (California), The Press-Enterprise'', Riverside, California * ''The Ridgefield Press'', Ridgefield, Connecticut, published weekly * ''The Grand Rapids Press'', Grand Rapids, Michigan * ''The Oakland Press'', Oakland County, Michigan * ''The Press of Atlantic City'', Atlantic City, New Jersey * ''Riverdale Press'', Bronx, New York City, New York, a weekly publication * ''The Dickinson Press'', Dickinson, North Dakota * ''Cleveland Press'', Cleveland, Ohio, published from 1876 to 1982 * ''The Philadelphia Press'', Philadelphia, Pennsylvania, published from 1857 to 1920 * ''The Pittsburgh Press'', a historic newspaper in Pittsburgh, Pennsylvania, that ceased publication in 1991 * ''The Sheboygan Press'', Sheboygan, Wisconsin Elsewhere * ''The Press'', online student ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aaron Hall (singer)
Aaron Robin Hall III (born August 10, 1964) is an American singer and songwriter. Hall joined the R&B and new jack swing group Guy in 1988, which was formed by Teddy Riley and Timmy Gatling, who was later replaced by Hall's brother, Damion. The group's self-titled debut album (1988) was met with commercial success; Hall provided lead vocals on its songs " Groove Me," "I Like," and "Piece of My Love", among others. Early life Aaron Robin Hall III was born in the Bronx, New York City, and raised in Brooklyn. His father Aaron Hall II was a recovering alcoholic, who was the manager for the group Guy. He is the second oldest son of the Hall family, along with prominent brothers as Damion Hall and minister Todd Hall. Hall explored his vocal talent and began singing in a Baptist church from an young age. A few years before Hall segued into his R&B career, his mother Johnella Romeo Hall was hit by a car on Christmas Eve and died. Hall developed a speech impediment as a child that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Advertisement
A trade advertisement is an advertising undertaken by the manufacturer and directed toward the wholesaler or retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...er. The United States Federal Trade Commission states that, "Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based." References Public relations techniques Advertising publications by format {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion Mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.Contemporary Marketing 2011 (textbook), Louis Boone, David Kurtz, Cengage Learning, Jan 1, 2010Elements of the promotional mix Retrieved Aug. 26, 2014Essentials of Marketing, Charles Lamb, Joe Hair, Carl McDanie, Cengage Learning, Jan 1, 2011Discuss the elements of the promotional mix Retrieved Aug. 26, 2014, (see page 514+)Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work, Roddy Mullin, Kogan Page Publishers, Apr 3, 2010The Promotional Mix Retrieved Aug. 26, 2014, (see page 30+)Small Business Management: Launching and Growing Entrepreneurial Ventures, Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy, Cengage Learning, Sep 27, 2011The Promotional Mix Retrieved Aug. 26, 2014, "...how a business combines its promotional methods...blend of nonpersonal, personal, and special forms of communication aimed at a target market. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Relations
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms ''public relations'' and ''media relations'' interchangeably. However, media relations as a practice is part of the overall set of public relations skills and techniques used to disseminate information. "Media relations" refers to the relationship that a company or organization develops with journalists, whereas "public relations" extends that relationship beyond the med ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Guide
A media guide, historically also known as a dope book, is a sports-related press kit, distributed as a book or binder, and published by sports teams before the start of the sporting season. It features information relating to the team players, history, statistical records and other similar items. Media guides are usually distributed to sports journalists to assist in their broadcasting of the team game. While generally not sold in retail stores, media guides for professional sports teams are often available in their online stores or home web sites, along with being sold in physical form to the game attending public with game programs at in-stadium stands. Many major college and university sport media guides are available in PDF or other electronic formats for free on their home web sites. Following the end of the season, the printed media guides are often discarded or given to fans of the team. History Press guides – later known as media guides – have existed since at le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Management
Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy. Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to communicate the corporation's values to influence public opinion. Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches. Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daily Variety
''Variety'' is an American trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, ''Daily Variety'' was launched, based in Los Angeles, to cover the film industry, motion-picture industry. ''Variety'' website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar. History Founding ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. He subsequently decided to start his own publication that, he said, would "not be influenced by advertising." With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor. In additi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
