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Betfair is a British Gambling, gambling company which operates the world's largest online betting exchange. Its product offering also includes sports betting, online casino, online poker, and online bingo. Founded in 2000, the business is split into two divisions, United Kingdom, UK and International. UK operations are conducted from its headquarters in Hammersmith in Greater London, while its International business operates from its overseas hubs in Malta and Ceuta, Spain. In February 2016, Betfair merged with Paddy Power to create Flutter Entertainment. History The company was founded in June 2000, by Andrew Black (gambling entrepreneur), Andrew Black and Edward Wray. Softbank purchased 23% of Betfair in early April 2006, valuing the company at GBP, £1.5 billion. In December 2006, Betfair completed the purchase of the horseracing publishing company Timeform (which traded under the name Portway Press Ltd). Betfair was the first betting company to sponsor an English football ...
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Betting Exchange
A betting exchange is a marketplace for customers to bet on the outcome of discrete events. Betting exchanges offer the same opportunities to bet as a bookmaker with a few differences. Gamblers can buy (also known as "back") and sell (also known as "lay") the outcome, and they can trade in real-time throughout the event, either to cut their losses or lock in profit. Bookmaker operators generate revenue by offering less efficient odds. Betting exchanges normally generate revenue by charging a small commission on winning bets. History The first betting exchanges were Matchbook, flutter.com and Betfair. Flutter and Betfair merged in 2001 with Betfair chosen as the primary betting exchange. The flutter.com site ceased operations in January 2002. Since then Betfair has maintained a leading position in the betting exchange market. BETDAQ (which also traded as the 'Ladbrokes Exchange') is believed to be the second largest betting exchange and it had an estimated 7% share of the bettin ...
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