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PGLang
PGLang (stylized as pgLang, an abbreviation for "program language") is an American independent multidisciplinary creative communications company headquartered in Los Angeles. Founded and owned by Kendrick Lamar and Dave Free, it specializes in music and visual media production. The company has won six Cannes Lions Awards, including the Special Award for Independent Agency of the Year – Craft in 2023. History 2019–2021: Background and launch American rapper Kendrick Lamar and American filmmaker Dave Free are creative partners who met while they were in high school. They signed to independent record label Top Dawg Entertainment (TDE) in the early 2000s; Free later assumed the role as the label's co-president, while Lamar became a minority shareholder. Through TDE, they formed the filmmaking duo the Little Homies and directed music videos. On October 4, 2019, ''Rolling Stone'' reported that Free had departed TDE and was working independently with rapper Baby Keem. Lamar ...
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Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first musician outside of the classical and jazz genres to receive the award. Born in Compton, California, Lamar began releasing music under the stage name K.Dot while attending high school. He signed with Top Dawg Entertainment (TDE) in 2005 and co-founded the hip hop supergroup Black Hippy there. Following the 2011 release of his alternative rap debut album '' Section.80'', Lamar secured a joint contract with Dr. Dre's Aftermath Entertainment and Interscope Records. He rose to prominence with his gangsta rap-influenced second album '' Good Kid, M.A.A.D City'' (2012), which became the longest-charting hip hop studio album in ''Billboard'' 200 history; ''Rolling Stone'' named it the greatest concept album of all time. In 2015, Lamar scored h ...
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Baby Keem
Hykeem Jamaal Carter Jr. (born October 22, 2000), known professionally as Baby Keem, is an American rapper and record producer. Raised in Las Vegas, he gained recognition in the late 2010s with his contributions to '' Black Panther: The Album'' by his cousin Kendrick Lamar, as well as '' Redemption'' by Jay Rock, ''Crash Talk'' by Schoolboy Q, and '' The Lion King: The Gift'' by Beyoncé. As a lead artist, he gained initial recognition for his 2019 sleeper hit single "Orange Soda", which received quadruple platinum certification by the Recording Industry Association of America (RIAA). Keem signed with PGLang, in a joint venture with Columbia Records, to release his debut studio album, '' The Melodic Blue'' (2021). A critical success, it peaked at number five on the ''Billboard'' 200 and was certified platinum by the RIAA; its single "Family Ties" won Best Rap Performance at the 64th Annual Grammy Awards. His collaborations with Kanye West on ''Donda'' (2021) and Lamar on '' Mr ...
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The Melodic Blue
''The Melodic Blue'' is the debut studio album by the American rapper and record producer Baby Keem. It was released on September 10, 2021, by PGLang and Columbia Records, with Keem serving as the executive producer. The standard version of the album features guest appearances by rappers Kendrick Lamar, Travis Scott, and Don Toliver. An updated version, released on September 22, features an additional guest appearance from singer Brent Faiyaz. The deluxe edition of ''The Melodic Blue'', released on October 28, 2022, features additional guest appearances from PinkPantheress and Lil Uzi Vert. ''The Melodic Blue'' was supported by four singles, including " Durag Activity" with Scott and "Family Ties" with Lamar. "Durag Activity" peaked at number 85 on the ''Billboard'' Hot 100. "Family Ties" peaked at number 18 on the Hot 100 and won the Grammy Award for Best Rap Performance, marking Keem's first Grammy Award. The album received generally positive reviews from music critics, one o ...
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Dave Free
David Isaac Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker and record producer. Born and raised in Inglewood, California, he is best known as the manager and creative partner of fellow California native Kendrick Lamar. During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies. Following his departure from TDE in 2019, he co-founded the creative company pgLang with Lamar. Free's accolades include two Grammy Awards and three MTV Video Music Awards. Early life David Isaac Friley was born on November 13, 1986, in Inglewood, California; the son of a couple from the North and South Sides of Chicago. He is the youngest of three children. Friley is a childhood friend of rapper Kendrick Lamar, having met while they were both in high school. After graduating, he worked as a computer technician while helping Lamar begin his rap career. He used h ...
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Brent Faiyaz
Christopher Brent Wood (born September 19, 1995), known professionally as Brent Faiyaz, is an American singer, songwriter, rapper, and record producer. Faiyaz rose to prominence following his guest performance alongside Shy Glizzy on GoldLink's 2016 single "Crew (song), Crew". The song peaked at number 45 on the Billboard Hot 100, ''Billboard'' Hot 100, received Music recording certification, octuple platinum certification by the Recording Industry Association of America (RIAA), and was nominated for Best Rap/Sung Performance at the 59th Annual Grammy Awards. The following year, Faiyaz released his debut studio album, ''Sonder Son'' (2017). He is noted for his "sly vocals" and "atmospheric slow jam productions," along with occasional rapping. He first embarked on his musical career in 2013 with the release of his debut extended play (EP), ''Black Child'' followed by his second, ''A.M. Paradox'' (2016). In 2016, Faiyaz formed the R&B trio Sonder, for which he serves as lead vocal ...
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Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, cultural center of Southern California. With an estimated 3,878,704 residents within the city limits , it is the List of United States cities by population, second-most populous in the United States, behind only New York City. Los Angeles has an Ethnic groups in Los Angeles, ethnically and culturally diverse population, and is the principal city of a Metropolitan statistical areas, metropolitan area of 12.9 million people (2024). Greater Los Angeles, a combined statistical area that includes the Los Angeles and Riverside–San Bernardino metropolitan areas, is a sprawling metropolis of over 18.5 million residents. The majority of the city proper lies in Los Angeles Basin, a basin in Southern California adjacent to the Pacific Ocean in the ...
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Columbia Records
Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Music Group, an American division of multinational conglomerate Sony. Founded in 1889, Columbia is the oldest surviving brand name in the recorded sound business, and the second major company to produce records. It is one of Sony Music's four flagship record labels, along with Epic Records, RCA Records and Arista Records. History Beginnings (1888–1929) The Columbia Phonograph Company was founded on January 15, 1889, by stenographer, lawyer, and New Jersey native Edward D. Easton (1856–1915) and a group of investors. It derived its name from the District of Columbia, where it was headquartered. At first it had a local monopoly on sales and service of Edison ...
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Travis Bennett
Travis "Taco" Bennett (born May 16, 1994) is an American actor, rapper, DJ, and member of the music collective Odd Future. He gained recognition under the alias Taco during his tenure with Odd Future and later transitioned into acting, known for his role as Elz in the FXX comedy series ''Dave (TV series), Dave''. Early life Travis Bennett was born on May 16, 1994, in California. He is the younger brother of Syd (singer), Syd. Growing up, Bennett was into basketball, riding bikes, and video games. He met Tyler, the Creator, real name Tyler Okonma, when Travis was just 12 years old, and Okonma would start recording music at Bennett's house a few years later. In 2007, Bennett joined the music collective Odd Future. Career Bennett embarked on his career as a DJ and hype man for the Odd Future collective, contributing to live performances and projects like the Adult Swim series ''Loiter Squad.'' Transition to acting Transitioning from his career with Odd Future, Bennett ventu ...
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Short Film
A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences (AMPAS) defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". Other film organizations may use different definitions, however; the Academy of Canadian Cinema and Television, for example, currently defines a short film as 45 minutes or less in the case of documentaries, and 59 minutes or less in the case of scripted narrative films (it is not made clear whether this includes closing credits). In the United States, short films were generally termed short subjects from the 1920s into the 1970s when confined to two 35 mm reels or less, and featurettes for a film of three or four reels. "Short" was an abbreviation for either term. The increasingly rare industry term "short subject" carries more of an assumption that the film is shown as part of a presentation along with a feature film. Short films are often s ...
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Calvin Klein (fashion House)
Calvin Klein Inc. () is an American designer fashion retail chain marketing its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019. The company was founded by designer Calvin Klein and his childhood friend, Barry K. Schwartz, in 1968 and was acquired by PVH Corp. for a total of $700 million in 2003. It is headquartered in Midtown Manhattan, New York City, and has substantial market share in retail and commercial lines around the globe. In 2013, PVH bought Warnaco Group, one of the largest Calvin Klein licensees, for . Global retail sa ...
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Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ...
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