Overlook Hardcover
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Overlook Hardcover
The Overlook Press is an American publishing house based in New York, New York, that considers itself "a home for distinguished books that had been 'overlooked' by larger houses". History and operations It was formed in 1971 by Peter Mayer, who had previously worked at Avon and Penguin Books, where he was chief executive officer from 1978 to 1998. A general-interest publisher, Overlook has over one thousand titles in print, including fiction, history, biography, drama, and design. Overlook's publishing program consists of nearly 100 new books per year, evenly divided between hardcovers and trade paperbacks. Imprints include Tusk Books, whose format was designed by Milton Glaser. In 2002, Overlook acquired Ardis Publishing, a publisher of Russian literature in English. Overlook also took ownership of the British publishing company Gerald Duckworth and Company Ltd. In 2007, Overlook's publisher Peter Mayer was the recipient of the New York Center for Independent Publishing's ...
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Logo The Overlook Press
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ...
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