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Opera House Of The Year
''Opernwelt'' (''Opera World'') is a monthly German magazine for opera, operetta and ballet. It includes news about current performances, portraits of composers and performers, articles about opera houses, performance spaces, and contemporary and historical subjects from the world of opera and classical music. It reviews recordings and books and publishes monthly schedules of German and international opera houses. The magazine's website offers full text search for past issues. A year book is published every October. Awards Each year since 1994, at the end of the season, the magazine sponsors a jury of 50 critics to select the best in several categories: * opera house of the year (') * staging of the year (') * stage director of the year (') * singer of the year (') * stage- and costume designer of the year (') * orchestra of the year (') * premiere of the year (') They are usually selected from German-speaking countries, Austria, Germany and German-speaking Switzerland. In 2011, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance 'TV households', 'men' or 'those aged 25–35'). For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure. Effective reach and reach are two different measurements for a targ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |