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Oobi (toy)
Oobi was a toy, invented by Herb Fisher of Block Island, Rhode Island and test marketed by Parker Brothers in 1971, that was intended to pass a message to a recipient relying on "the kindness of strangers" as transport. Physically, an Oobi is a bright orange oblong spheroid with a slit, an addressing area, and big painted-on eyes. They were sold in packs of three. The original purchaser was to write an address on the address area, place a folded message inside, and leave the toy somewhere public to be found. Instructions to the finder were written on the Oobi's top: "I'm oobi. I contain a message to another human being. Please further my journey an inch, a foot, or a mile. Add a note, if you wish. Then help me to the next nice person like yourself! I'm on my way to ... Please don't confine me to a mailbox." In spite of television advertisements and its slogan "oobi means love" it never caught on during trials on the West Coast West Coast or west coast may refer to: Geography Au ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Test Market
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Parker Brothers
Parker Brothers (known by Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products were ''Monopoly (game), Monopoly'', Cluedo, Clue (licensed from the British publisher and known as ''Cluedo'' outside of North America), ''Sorry! (game), Sorry!'', ''Risk (game), Risk'', ''Trivial Pursuit'', ''Ouija'', ''Aggravation (board game), Aggravation'', ''Bop It'', ''Scrabble'' (under a joint partnership with Milton Bradley Company, Milton Bradley in North America and Canada), and ''Probe (parlor game), Probe''. The trade name became defunct with former products being marketed under the "Hasbro Gaming" label with the logo shown on Monopoly (game), Monopoly games. History Parker Brothers was founded by George Swinnerton Parker, George S. Parker. Parker's philosophy deviated from the prevalent theme of board game design; he believed th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spheroid
A spheroid, also known as an ellipsoid of revolution or rotational ellipsoid, is a quadric surface obtained by rotating an ellipse about one of its principal axes; in other words, an ellipsoid with two equal semi-diameters. A spheroid has circular symmetry. If the ellipse is rotated about its major axis, the result is a ''prolate spheroid'', elongated like a rugby ball. The American football is similar but has a pointier end than a spheroid could. If the ellipse is rotated about its minor axis, the result is an ''oblate spheroid'', flattened like a lentil or a plain M&M. If the generating ellipse is a circle, the result is a sphere. Due to the combined effects of gravity and rotation, the figure of the Earth (and of all planets) is not quite a sphere, but instead is slightly flattened in the direction of its axis of rotation. For that reason, in cartography and geodesy the Earth is often approximated by an oblate spheroid, known as the reference ellipsoid, instead of a sph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
West Coast Of The United States
The West Coast of the United States, also known as the Pacific Coast, Pacific states, and the western seaboard, is the coastline along which the Western United States meets the North Pacific Ocean. The term typically refers to the contiguous U.S. states of California, Oregon, and Washington, but sometimes includes Alaska and Hawaii, especially by the United States Census Bureau as a U.S. geographic division. Definition There are conflicting definitions of which states comprise the West Coast of the United States, but the West Coast always includes California, Oregon, and Washington as part of that definition. Under most circumstances, however, the term encompasses the three contiguous states and Alaska, as they are all located in North America. For census purposes, Hawaii is part of the West Coast, along with the other four states. ''Encyclopædia Britannica'' refers to the North American region as part of the Pacific Coast, including Alaska and British Columbia. Although the enc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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