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OneZero
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's 140-character (now 280-character) maximum. In March 2021, Medium announced a change in its publishing strategy and business model. The change is to its mix of paid journalists working on its own publications – this will be proportionally reduced – versus its support of independent writers, which will increase. History 2012 (launched) - 2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unique Visitors
Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a month. Limitations Use of performance indicators like unique visitors/users has been criticized. Greg Harmon of Belden Research inferred that many companies reporting their online performance "may overstate" the number of unique visitors due to the limitations of the metric. This is because an increasing number of people now access websites through multiple physical devices with different IP addresses, and thus may be counted multiple times. Websites that track users using cookies instead of IP addresses are not safe either, as some users regularly delete cookies from their devices, and others may use multiple web browsers to access a single website. This means that for a typical news site, for example, which people might visit more than o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Patronage
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, arts patronage refers to the support that kings, popes, and the wealthy have provided to artists such as musicians, painters, and sculptors. It can also refer to the right of bestowing offices or Benefice, church benefices, the business given to a store by a regular customer, and the patron saint, guardianship of saints. The word "patron" derives from the la, patronus ("patron"), one who gives benefits to his clients (see Patronage in ancient Rome). In some countries the term is used to describe political patronage or patronal politics, which is the use of state resources to reward individuals for their electoral support. Some patronage systems are legal, as in the Canadian tradition of the Prime Minister to appoint Senate of Canada, senators and the heads of a number of commissions and agencies; in many cases, these appointments go to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gratuity
A gratuity (often called a tip) is a sum of money customarily given by a customer to certain service sector workers such as hospitality for the service they have performed, in addition to the basic price of the service. Tips and their amount are a matter of social custom and etiquette, and the custom varies between countries and between settings. In some countries, it is customary to tip servers in bars and restaurants, taxi drivers, hair stylists and so on. However, in some places tipping is not expected and may be discouraged or considered insulting. The customary amount of a tip can be a specific range or a certain percentage of the bill based on the perceived quality of the service given. It is illegal to offer tips to some groups of workers, such as U.S. government workers and more widely police officers; the tips may be regarded as bribery. A fixed percentage service charge is sometimes added to bills in restaurants and similar establishments. Tipping may not be expecte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Micropayments
A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online. A number of micropayment systems were proposed and developed in the mid-to-late 1990s, all of which were ultimately unsuccessful. A second generation of micropayment systems emerged in the 2010s. While micropayments were originally envisioned to involve very small sums of money, practical systems to allow transactions of less than 1 have seen little success. One problem that has prevented the emergence of micropayment systems is a need to keep costs for individual transactions low, which is impractical when transacting such small sums even if the transaction fee is just a few cents. Definition There are a number of different definitions of what constitutes a micropayment. PayPal defines a micropayment as a transaction of less than £5 while Visa defines it as a transaction under 20 Australian dollars. History The term was coined by Ted Nelson, long before the inventi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Condé Nast
Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media brands attract more than 72 million consumers in print, 394 million in digital and 454 million across social platforms. These include ''Vogue'', ''The New Yorker'', '' Condé Nast Traveler'', '' GQ'', '' Glamour'', '' Architectural Digest'', '' Vanity Fair, Pitchfork'', ''Wired'', and '' Bon Appétit,'' among many others. US ''Vogue'' editor-in-chief Anna Wintour serves as Artistic Director and Global Chief Content Officer. In 2011, the company launched the Condé Nast Entertainment division, tasked with developing film, television, social and digital video, and virtual reality content. History The company traces its roots to 1909, when Condé Montrose Nast, a New York City-born publisher, purchased ''Vogue,'' a printed magazine launched ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backchannel (blog)
''Backchannel'' is an online magazine that publishes in-depth stories on technology-related news. Numerous prominent journalists have been recruited to write for the site, including Steven Levy, Andrew Leonard, Susan P. Crawford, Virginia Heffernan, Doug Menuez, Peter Diamandis, Jessi Hempel, and many others. In addition, ''Backchannel'' has interviewed many notable figures, such as Demis Hassabis of Google DeepMind and Orrin Hatch of the Republican Party. Publication ''Backchannel'' began as an in-house publication on the Medium website. In 2016, ''Backchannel'' was purchased by Condé Nast. In 2017, it was announced that ''Backchannel'' would be moving off Medium and be hosted by Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ..., while remaining editorially independen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Ringer (website)
The Ringer is a sports and pop culture website and podcast network, founded by sportswriter Bill Simmons in 2016 and owned by Spotify since 2020. History The Ringer was launched in March 2016 by Bill Simmons, who brought along several editors who had previously worked with him on ''Grantland'', an ESPN-owned blog he operated from 2011 to 2015. At launch, the Ringer had a staff of 43 and focused primarily on sports and pop culture as content areas, with a few writers also working on technology and politics. HBO, the network on which Simmons hosted his weekly television program '' Any Given Wednesday'' one season in 2016, was an initial investor in the website. The website was previously published on the Medium platform. In May 2017, The Ringer entered into an advertising and technology partnership with Vox Media (owner of '' SB Nation''), under which Vox would handle advertising sales, and give the site access to its in-house publishing platform. Former Grantland writers who ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Like Button
A like button, like option, or recommend button, is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content. Implementations Vimeo Video sharing site Vimeo added a "like" button in November 2005. Developer Andrew Pile describes it as an iteration of the "digg" button from the site Digg.com, saying "We liked the Digg concept, but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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