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OMR Festival
The OMR Festival, known as the Online Marketing Rockstars Festival (OMR) is one of the world’s largest events for digital marketing and technology in 2017. Since its founding in 2011, the annual OMR Festival has taken place in Hamburg, Germany. The organizer of the event is Ramp 106 GmbH; the team of founders includes Philipp Westermeyer, Tobias Schlottke, Christian Müller and Christian Byza. The OMR Festival is organized into two parallel events: the Expo and Conference. OMR Expo The OMR Expo is a two-day trade fair, which in 2018 consisted of more than 300 international exhibitors from the sectors of adtech, affiliate marketing, analytics, marketing attribution, consulting, content marketing, data, display marketing, eCommerce, email marketing, gaming, HR, IT, influencer marketing, marketing cloud, mobile advertising, native advertising, performance marketing, programmatic advertising, publisher, search engine marketing, social media marketing, software and video adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OMR Logo
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OMR may stand for: * Galería OMR, a gallery in Mexico City * Ohio Military Reserve, the state defense force of Ohio * Old Mahabalipuram Road, a transport corridor in Chennai City * Omani rial, by ISO 4217 currency code * Optical mark recognition, a data-capture technology * Optical music recognition * Oradea International Airport (IATA code) * Organically moderated and cooled reactor * Outermost region, a region which is part of a European Union Member State, is situated outside of Europe and is fully part of the EU * ''OMR'', a 2022 album by Omar Rudberg Omar Josué Rudberg (né González; born 12 November 1998) is a Venezuelan-Swedish singer and actor. Before launching his solo music career in 2018, he gained recognition and began his professional music career in 2013 as a member of the Swedish ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evan Sharp
Evan Sharp (born 1982) is an American billionaire Internet entrepreneur. He is the co-founder and chief design and creative officer of Pinterest, a visual discovery engine. He joined the company's board of directors in March 2019. Early life Sharp was born in 1982. He was raised in York, Pennsylvania and attended York Suburban School District. Both his parents were park rangers. His father was an enthusiastic computer hobbyist. As a child, Sharp spent a lot of time tinkering with his father's Macintosh and taught himself how to code. Sharp attended York Suburban High School where he graduated in 2001. During his high school years, he spent his free time creating icons and user interfaces. He graduated from the University of Chicago, where he earned a bachelor's degree in history. He subsequently studied architecture at Columbia Graduate School of Architecture, Planning and Preservation. Career Sharp met Ben Silbermann in New York through a mutual friend in 2009 and they immedi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 433 million global monthly active users as of July 2022. It is operated by Pinterest, Inc., based in San Francisco. History The idea for ''Pinterest'' emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gary Vaynerchuk
Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; , ), commonly known as Gary Vee, is a Soviet-born American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia. Early life Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus), and immigrated to New York City in the United States in 1978 at the age of three. He is of Ashkenazi Jewish descent. Growing up, Vaynerchuk lived in New York City's Queens borough and later moved to Edison, New Jersey. At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School. In 1998, Vaynerchuk graduat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
OMR Konferenz 2018
{{disambiguation ...
OMR may stand for: * Galería OMR, a gallery in Mexico City * Ohio Military Reserve, the state defense force of Ohio * Old Mahabalipuram Road, a transport corridor in Chennai City * Omani rial, by ISO 4217 currency code * Optical mark recognition, a data-capture technology * Optical music recognition * Oradea International Airport (IATA code) * Organically moderated and cooled reactor * Outermost region, a region which is part of a European Union Member State, is situated outside of Europe and is fully part of the EU * ''OMR'', a 2022 album by Omar Rudberg Omar Josué Rudberg (né González; born 12 November 1998) is a Venezuelan-Swedish singer and actor. Before launching his solo music career in 2018, he gained recognition and began his professional music career in 2013 as a member of the Swedish ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According to I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as E-book, ebooks, academic journals, micropublishing, Electronic publishing, websites, blogs, video game publisher, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson plc, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing K–12, (k-12) and Academic publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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