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Nielsen Streaming Rankings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the #Nielsen TV ratings, Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings. NMR began as a division of Nielsen Corporation, ACNielsen, a 1923-founded marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch Conglomerate (company), conglomerate Verenigde Nederlandse Uitgeverijen, VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
