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New Zealand Name Removal Service
A Robinson list or Mail Preference Service (MPS) list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. Examples In the United Kingdom, the Mailing Preference Service composes a Robinson list funded by the direct mail industry, which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies, which are then responsible for ''not'' contacting people on the list. The Marketing Association of New Zealand maintains the New Zealand Name Removal Service, which allows private individuals to stop calls and mail from its 500 members. Other Robinson lists include: * Belgian Robinson list * British Telephone Preference Service * Canadian Do Not Call List * Finnish mailing and telephone preference services * French liste orange * Italian Registro Pubblico delle Oppos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list. Telemarketing The U.S. Federal Government created the United States National Do Not Call Registry to reduce the telemarketing calls consumers receive at home. Initially numbers listed on the registry were due to be kept for five years but will now remain on it permanently due to the Do-Not-Call Improvement Act of 2007, which became law in February 2008. The UK's Direct Marketing Association operates a voluntary opt-out scheme through the Telephone Preference Service, which was established in 1995. While the service will reduce unsolicited calls it does not stop solicited calls, market research calls, silent calls or overseas calls. Canada's National Do Not Call List operates an opt-out li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Association Of New Zealand
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New Zealand Herald
''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation of all newspapers in New Zealand, peaking at over 200,000 copies in 2006, although circulation of the daily ''Herald'' had declined to 100,073 copies on average by September 2019. Its main circulation area is the Auckland region. It is also delivered to much of the upper North Island including Northland, Waikato and King Country. History ''The New Zealand Herald'' was founded by William Chisholm Wilson, and first published on 13 November 1863. Wilson had been a partner with John Williamson in the ''New Zealander'', but left to start a rival daily newspaper as he saw a business opportunity with Auckland's rapidly growing population. He had also split with Williamson because Wilson supported the war against the Māori (which the ''Herald'' termed "the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumers' Institute Of New Zealand
Consumer NZ, previously known as Consumers' Institute of New Zealand, is an organization that covers a wide range of activities relating to consumer protection and information. Its work includes comparative tests and surveys of consumer goods and services, research into and advice on financial, food, health, safety, welfare and environmental matters, representation at parliamentary committees and public enquiries and interest in consumer education and complaints advisory work. History The Consumers’ Council was established in 1959 ‘to protect and promote the interest of consumers of goods and services’. In 1963 the name Consumers Institute was adopted and in 1967 it became a separate government-funded entity. In 1986 the Ministry of Consumer Affairs was established and the Consumers Institute lost its special legal protection and government funding. The Consumers Institute became an incorporated society funded by members’ subscriptions in 1989 and in 2007 the Consumers’ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone Preference Service
The Telephone Preference Service (TPS) is a UK register of domestic telephone numbers whose users have indicated that they do not wish to receive sales and marketing telephone calls. Registration is free of charge. The service is paid for by the direct marketing industry. There is a similar service for corporate users, the Corporate Telephone Preference Service (CTPS). Similar do not call lists are implemented in other countries. It is a legal requirement that all organisations (including companies, charities, voluntary organisations and political parties) do not make such calls to numbers registered on the TPS unless consent has been given; however the TPS has no powers of enforcement, and a 2013 survey by the consumer association Which? found that people registered on the TPS list received twice as many marketing calls as those not on the list. Enforcement is the responsibility of the Information Commissioner, which until 2012 did not have suitable legal powers to act, but in 2012 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Do Not Call List
The National Do Not Call List (DNCL) (french: Liste nationale de numéros de télécommunication exclus) is a list administered by the Canadian Radio-television and Telecommunications Commission (CRTC) that enables residents of Canada to decide whether or not to receive telemarketing calls. It was first announced by the Government of Canada on 13 December 2004. The DNCL has been labelled a "disaster" and over a decade after the law's creation, many telemarketers are either unaware or do not follow the rules imposed by the DNCL. The DNCL continues to receive heavy criticism, the latest being from Senator Percy Downe who referred to it as "totally useless", due to the costly but totally ineffective enforcement, the large number of exempt groups and the ability for anyone from anywhere in the world to purchase sets of phone numbers for relatively low fees, and then abuse the Do Not Call List as a calling list. Senator Downe cited multiple examples of constituents, whom he had pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States National Do Not Call Registry
The National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them. Certain callers are required by federal law to respect this request. Separate laws and regulations apply to robocalls in the United States. The Federal Trade Commission (FTC) opened the National Do Not Call Registry in order to comply with the Do-Not-Call Implementation Act of 2003 (, was , and codified at et seq.), sponsored by Representatives Billy Tauzin and John Dingell and signed into law by President George W. Bush on March 11, 2003.There were two bills - HR395 and HR3161. HR3161 passed 412-8 in the House and 95-0 in the SenateCongresspeople Who Voted Against the Federal Telemarketing Rule (US)/ref> The law established the FTC's National Do Not Call Registry in order to facilitate compliance with the Telephone Consumer Protection Act of 1991. A guide by FTC addre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Do Not Call Register
The Australian national Do Not Call Register scheme was set up in Australia to regulate the activities of telemarketers who make unsolicited telephone calls to private individuals or who send unsolicited faxes. The scheme is free and applies to home, mobile or fax numbers. A number of categories of organisations are exempt from the Register prohibitions, including government bodies, registered political parties, MPs, political candidates, charities and educational organisations. As of April 2013, the Register had 8.5 million numbers listed. The Australian Communications and Media Authority (ACMA) is responsible for establishing and overseeing the Register and enforces compliance with the DNCR Act and related industry standards. In September 2014, Salmat was awarded the contract to operate the Register, commencing in mid-2015. Members of the public can make complaints about telemarketing calls and marketing faxes to ACMA, which may also conduct formal investigations and take e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mailshot
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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