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Neighborhood Rebranding In New York City
Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups, and residents all sometimes rename communities to increase prestige and distance themselves from an older negative reputation. Examples Several neighborhoods were rebranded after the Civil War when slightly tawdry neighborhoods like Harsonville, centered on what is now Broadway about 68th Street, were reclassified as part of suburban Bloomingdale farther up Bloomingdale Road, which itself was rebranded as "The Boulevard". What is now the Upper West Side was meant to be named the "West End" to lure an Anglophile upper class; however, that designation was not accepted. After World War II, the name of the small and fashionable hill that had been known as Murray Hill was applied to the featureless area to its east. The neighborhood of SoHo, Manhattan, which stands for South of Houston Street, is deliberately imitative of Soho in London. TriBeCa, another r ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Little Italy, Manhattan
Little Italy (also it, Piccola Italia) is a neighborhood in Lower Manhattan in New York City, known for its large Italian population. It is bounded on the west by Tribeca and Soho, on the south by Chinatown, on the east by the Bowery and Lower East Side, and on the north by Nolita. History Little Italy on Mulberry Street used to extend as far south as Worth Street, as far north as Houston Street, as far west as Lafayette Street, and as far east as Bowery. It is now only three blocks on Mulberry Street north of Canal St. Little Italy originated at Mulberry Bend south of Canal, in what had formerly been the Five Points area but is now the heart of Chinatown. Jacob Riis described Mulberry Bend as "the foul core of New York's slums."Tonelli, Bill. "Arrivederci, Little Italy." ''New York''. September 27, 2004. p1 Retrieved on April 10, 2013. During this time period "Immigrants of the late 19th century usually settled in ethnic neighborhoods". Therefore, the "mass immigration ...
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Cobble Hill, Brooklyn
Cobble Hill is a neighborhood in the northwestern portion of the New York City borough of Brooklyn. A small neighborhood comprising 40 blocks, Jackson, Kenneth T., and Kasinitz, Philip. "Cobble Hill" in Cobble Hill sits adjacent to Brooklyn Heights to the north, Boerum Hill to the east, Carroll Gardens to the south, and the Columbia Street Waterfront District to the west. It is bounded by Atlantic Avenue (north), Court Street (east), Degraw Street (south) and the Brooklyn Queens Expressway (west). Other sources add to the neighborhood a rectangle bounded by Wyckoff Street on the north, Hoyt Street on the east, Degraw Street on the south, and Court Street on the west. Through its early history, the area now called "Cobble Hill" was considered to be part of South Brooklyn, Red Hook, or simply the Sixth Ward, or as part of Brooklyn Heights. The current name, a revival of a name which had died out by the 1880s, was adopted in 1959. Much of the neighborhood, which has "one o ...
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Boerum Hill, Brooklyn
Boerum Hill (pronounced ) is a small neighborhood in the northwestern portion of the New York City borough of Brooklyn, bounded by Schermerhorn Street to the north and Fourth Avenue to the east. The western border is variously given as either Smith or Court Streets, and Warren or Wyckoff Streets as the southern edge. Smith Street and Atlantic Avenue are the neighborhood's main commercial districts. The Brooklyn High School of the Arts is in the neighborhood on Dean Street and Third Avenue. The neighborhood is part of Brooklyn Community District 2 and is served by the NYPD's 84th Precinct. History Boerum Hill is named for the colonial farm of the Boerum family, which occupied most of the area during early Dutch settlement. According to the 1790 census, John Boerum's family owned at least two enslaved people. Most of the housing in Boerum Hill consists of three-story row houses built between 1840 and 1870. Despite the "hill" in the name, the neighborhood is relatively flat; so ...
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BoCoCa
BoCoCa is a portmanteau word combining the names of three adjacent neighborhoods in the Brooklyn borough of New York City: Boerum Hill, Cobble Hill, and Carroll Gardens. BoCoCa is not an actual neighborhood, but an umbrella term for the small region of Brooklyn directly south and southwest of Downtown Brooklyn. The relatively new name is not widely used, but is gaining greater currency, even outside the United States. Among the publications using BoCoCa to classify neighborhoods are the Not for Tourists guide and ''New York'' magazine, both of which list BoCoCa together with neighboring Red Hook. NYC & Company, New York City's "official marketing, tourism and partnership organization", has conferred recognition of the term BoCoCa on its web site. However, it is a word that is almost never used by actual residents of the three neighborhoods in question. See also * South Brooklyn * Dumbo *FiDi * TriBeCa * SoHo * NoHo *Nolita Nolita, sometimes written as NoLIta and ...
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Red Hook, Brooklyn
Red Hook is a neighborhood in northwestern Brooklyn, New York City, New York, within the area once known as South Brooklyn. It is located on a peninsula projecting into the Upper New York Bay and is bounded by the Gowanus Expressway and the Carroll Gardens neighborhood on the northeast, Gowanus Canal on the east, and the Upper New York Bay on the west and south. A prosperous shipping and port area in the early 20th century, the area declined in the latter part of the century. Today it is home to the Red Hook Houses, the largest housing project in Brooklyn. Red Hook is part of Brooklyn Community District 6, and its primary ZIP Code is 11231. It is patrolled by the 76th Precinct of the New York City Police Department. Politically, Red Hook is represented by the New York City Council's 38th District. History Colonization The native Lenape referred to the region as , meaning a high point of sandy soil. The village was settled by Dutch colonists of New Amsterdam in 1636, and ...
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Gowanus Canal
The Gowanus Canal (originally known as the Gowanus Creek) is a canal in the New York City borough of Brooklyn, on the westernmost portion of Long Island. Once a vital cargo transportation hub, the canal has seen decreasing use since the mid-20th century, parallel with the decline of domestic waterborne shipping. It continues to be used for occasional movement of goods and daily navigation of small boats, tugs and barges. Connected to Gowanus Bay in Upper New York Bay, the Gowanus Canal borders the neighborhoods of Red Hook, Carroll Gardens, and Gowanus, all within South Brooklyn, to the west; Park Slope to the east; Boerum Hill and Cobble Hill to the north; and Sunset Park to the south. Seven bridges cross the canal, carrying, from north to south, Union Street, Carroll Street, Third Street, the New York City Subway's Culver Viaduct, Ninth Street, Hamilton Avenue, and the Gowanus Expressway. The canal arose in the mid-19th century from local tidal wetlands and freshwater ...
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Gowanus Expressway
Interstate 278 (I-278) is an auxiliary Interstate Highway in New Jersey and New York in the United States. The road runs from US Route 1/9 (US 1/9) in Linden, New Jersey, northeast to the Bruckner Interchange in the New York City borough of the Bronx. The majority of I-278 is in New York City, where it serves as a partial beltway and passes through all five of the city's boroughs. I-278 follows several freeways, including the Union Freeway in Union County, New Jersey; the Staten Island Expressway (SIE) across Staten Island; the Gowanus Expressway in southern Brooklyn; the Brooklyn–Queens Expressway (BQE) across northern Brooklyn and Queens; a small part of the Grand Central Parkway in Queens; and a part of the Bruckner Expressway in the Bronx. I-278 also crosses multiple bridges, including the Goethals, Verrazzano-Narrows, Kosciuszko, and Robert F. Kennedy bridges. I-278 was opened in pieces from the 1930s through the 1960s. Some of its completed segm ...
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South Brooklyn
South Brooklyn is a historic term for a section of the former City of Brooklyn – now the New York City borough of Brooklyn – encompassing what are now the Boerum Hill, Carroll Gardens, Cobble Hill, Gowanus, Park Slope, Windsor Terrace, Sunset Park and Red Hook neighborhoods."Carroll Gardens" in , p.1213"Cobble Hill Historic District Designation Report"
(December 30, 1969)
It was named for its location along the waterfront that was the southern border of the original
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Wingate, Brooklyn
Wingate is a neighborhood in the north central portion of the New York City borough of Brooklyn. The area is bordered by Prospect Lefferts Gardens to the west, Crown Heights to the north and east, and East Flatbush to the south. Wingate is bounded by Empire Boulevard to the north, Troy Avenue to the east, Winthrop Street to the south, and New York Avenue to the west. The area is part of Brooklyn Community District 9.Brooklyn Community Boards
. Accessed December 31, 2007. It is sometimes considered part of Crown Heights, East Flatbush, and/or Prospect Lefferts Gardens. The neighborhood was originally named Pigtown. It was so named because it was the location of several major ...
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Pigtown, Brooklyn
Wingate is a neighborhood in the north central portion of the New York City borough of Brooklyn. The area is bordered by Prospect Lefferts Gardens to the west, Crown Heights to the north and east, and East Flatbush to the south. Wingate is bounded by Empire Boulevard to the north, Troy Avenue to the east, Winthrop Street to the south, and New York Avenue to the west. The area is part of Brooklyn Community District 9.Brooklyn Community Boards
New York City. Accessed December 31, 2007. It is sometimes considered part of Crown Heights, East Flatbush, and/or Prospect Lefferts Gardens. The neighborhood was originally named Pigtown. It was so named because it was the location of several major

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Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of th ...
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