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Naming Firms
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by .... Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities. References Branding companies Naming {{marketing- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Onomastics
Onomastics (or, in older texts, onomatology) is the study of the etymology, history, and use of proper names. An ''orthonym'' is the proper name of the object in question, the object of onomastic study. Onomastics can be helpful in data mining, with applications such as named-entity recognition, or recognition of the origin of names. It is a popular approach in historical research, where it can be used to identify ethnic minorities within wider populations and for the purpose of prosopography. Etymology ''Onomastics'' originates from the Greek ''onomastikós'' ( grc, ὀνομαστικός, , of or belonging to naming, label=none), itself derived from ''ónoma'' ( grc, ὄνομα, , name, label=none). Branches * Toponymy (or toponomastics), one of the principal branches of onomastics, is the study of place names. * Anthroponomastics is the study of personal names. * Literary onomastics is the branch that researches the names in works of literature and other fiction. * Soc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Naming
Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. Principles A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common. *They strategically distinguish the product from its competitors by convey ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Igor Naming Agency
Igor Naming Agency is an American naming agency. Based in Sausalito, California, Igor is known for its "almost militant embrace" of using real and natural-sounding words in naming. Among others, the company has named Gogo Inflight, ''Cutthroat Kitchen'', TruTV, the Aria Resort, and consumer products for The North Face and Target. History Igor Naming Agency was founded by Jay Jurisich and Steve Manning, who met while working at the Sausalito naming agency, A Hundred Monkeys. In addition to naming, Jurisich and Manning worked with agency founder Danny Altman to create The Shinolas, an annual award given to the year's worst brand name. Judged by Ben Cohen of Ben and Jerry's, Jerry Harrison of the Talking Heads, Bob Camp, co-creator of ''Ren & Stimpy'' and others, Shinolas were awarded to products including the Oldsmobile Achieva, and Cruex, a cream to soothe itches. Jurisich and Manning left A Hundred Monkeys in 2002 to co-found Igor Naming Agency. In addition to established comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor (businessman), Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included ''Red Herring (magazine), Red Herring'', ''Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Catchword (company)
Catchword is a creative agency headquartered in Oakland, California with an East Coast office in New Jersey. The company provides naming and branding services for companies in the technology, food and beverage, consumer products, financial services, healthcare and automotive industries. Corporate history Catchword was founded in May 1998 as a naming agency by Maria Cypher, Laurel Sutton, and Burt Alper. The company initially focused on technology and start-up companies, but later broadened its scope to cover other industries. In January 2001, Mark Skoultchi joined the company to head East Coast operations at its New Jersey office. Since 2014, the company has been headed by Cypher and Skoultchi. In 2022, the company expanded its services and locations to two additional offices in the Denver area and in Calgary, Canada. Catchword is a member of the Global Naming Network, which comprises naming firms from around the world collaborating on creative work and linguistic analysis. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Companies
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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