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Nintendo Marketing
The video game developer and publisher Nintendo has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions. Facilities Originally, all marketing operations for Nintendo of America were based out of the company's Redmond, Washington headquarters. It opted not to expand that headquarters, although it owned 550,000 square feet of property for potential expansion. In May 2007, the company announced plans to move its sales, marketing, and advertising divisions to either San Francisco or New York City. The company established its new office in Redwood City, California. Personnel Reginald "Reggie" Fils-Aimé joined Nintendo in December 2003 as the Executive Vice President of Sales and Marketing. He was responsible for all sales and marketing activities for Nintendo in the United States, Can ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards. After venturing into various lines of business during the 1960s and acquiring a legal status as a public company, Nintendo distributed its first console, the Color TV-Game, in 1977. It gained international recognition with the release of ''Donkey Kong (video game), Donkey Kong'' in 1981 and the Nintendo Entertainment System and ''Super Mario Bros.'' in 1985. Since then, Nintendo has produced some of the most successful consoles in the video game industry, such as the Game Boy, the Super Nintendo Entertainment System, the Nintendo DS, the Wii, and the Nintendo Switch, Switch. It has created numerous major franchises, including ''Mario (franchise), Mario'', ''Donkey Kong'', ''The Legend of Zelda'', ''Pokémon'', '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Youth Marketing
"Youth Marketing" is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Reaching the market While frowned upon for teens and young adults, another common way advertisers target the older youth market is through product placement, which occurs when a brand name product appears in a medium not necessarily related to the product itself. Companies often pay for their products to be placed in a movie or on a television show. This act, while not an over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henkel
AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organized into three globally operating business units (Laundry & Home Care, Beauty Care, Adhesive Technologies) and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex, amongst others. In the fiscal year 2021, Henkel reported sales of around 20 billion euros and an operating profit of 2.213 billion euros. More than 85% of its 52,450 employees work outside of Germany. History The company was founded in 1876 in Aachen as Henkel & Cie by Friedrich Karl Henkel (a 28-year-old retailer of chemicals and paint who was interested in industrial chemistry) and two more partners who were owners of a factory producing sodium silicate (water glass). They marketed his first product, "Universalwaschmittel", a universal detergent base ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. Bloomberg Businessweek business magazines are located in the Bloomberg Tower, 731 Lexington Avenue, Manhattan in New York City and market magazines are located in the Citigroup Center, 153 East 53rd Street between Lexington and Third Avenue, Manhattan in New York City. History ''Businessweek'' was first published based in New York City in September 1929, weeks before the stock market crash of 1929. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made ''Businessweek'' one of the first publications to cover national political issues that directly impacted the b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2009
The Electronic Entertainment Expo 2009 (E3 2009) was the 15th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees. Major hardware announcements during the show included Microsoft's Project Natal and both Sony's PSP Go and PlayStation Move, while major software announcements included ''Left 4 Dead 2'', '' Metal Gear Solid: Rising'', '' Halo: Reach'', ''Final Fantasy XIV'', '' New Super Mario Bros. Wii'' and ''Super Mario Galaxy 2''. History The E3 2009 was greatly expanded in terms of size from the previous two years as it was reopened to all qualified computer and gaming audiences. In 2007, the E3 was restructured, downsized and renamed to the E3 Media and Business Summit. The move was widely criticized by those both within and outside the gaming industry. The following 2007 and 2008 E3 summits attracted very few attendees in contrast to previous years; ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wii Sports Resort
''Wii Sports Resort'' is a 2009 sports simulation video game developed and published by Nintendo for the Wii video game console, and is a sequel to ''Wii Sports''. It is one of the first titles to require the Wii MotionPlus accessory, which was bundled with the game. ''Wii Sports Resort'' was first announced at E3 2008 and was released in Japan on June 25, 2009 and in nearly all other regions in the following month. While the game was originally released only as a stand-alone title, it was later bundled with newer Wii consoles alongside ''Wii Sports''. ''Wii Sports Resort'' received positive reviews from critics, with praise for the improved controls, gameplay, and graphics. As of March 31, 2021, the game is the third best-selling game on the Wii, after its predecessor ''Wii Sports'' and ''Mario Kart Wii'', with 33.14 million copies sold worldwide this puts it at eighteenth on the best selling video games ever. A sequel, ''Nintendo Switch Sports'', was released April 29, 2022. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shaun White Snowboarding
''Shaun White Snowboarding'' is a snowboarding video game developed by Ubisoft Montreal and published by Ubisoft for Nintendo DS, PlayStation Portable, Wii, PlayStation 3, Xbox 360, PlayStation 2, Microsoft Windows and Mac OS X. Gameplay There are six mountains in ''Shaun White Snowboarding'', including Alaska, Park City, Europe, and Japan. Each mountain features up to three different sections: peak, back country, and park (or resort). There is also a "Target Limited Edition" of the game that is exclusive to Target; this version gives the player access to ''Target Mountain'', a mountain with Target branding all over it. It has been described in-game as extremely difficult to find, and contains additional jibs, character models, and a sponsored version of the standard game's best snowboard which can be unlocked before the player's final challenge against Shaun White. The last mountain, called ''B.C.'', is only available in the "Mile-High Pack" paid downloadable content. It i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E3 2008
E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publishers, hardware, and accessory manufacturers use to introduce and advertise upcoming games and game-related merchandise to retailers and to members of the press. E3 includes an exhibition floor for developers, publishers, and manufacturers to showcase their titles and products for sale in the upcoming year. Before and during the event, publishers and hardware manufacturers usually hold press conferences to announce new games and products. Over time, E3 has been considered the largest gaming-expo of the year by importance and impact. Before 2017, E3 was an industry-only event; the ESA required individuals wishing to attend to verify a professional relationship with the video game industry. With the rise of streaming media, several of the press ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cammie Dunaway
Cammie Dunaway is an American marketer. She was the chief marketing officer for Yahoo! before joining Nintendo of America in 2007 as the company's executive vice president of sales & marketing, replacing Reggie Fils-Aimé in the role after he was promoted to his position as president and COO of the company. Before joining Yahoo! in 2003, she worked for Frito-Lay for 13 years. Personal life Dunaway was born in Winston-Salem, North Carolina. Dunaway holds a Bachelor of Science in business administration from the University of Richmond and an M.B.A. from Harvard Business School. Career Dunaway was named one of the 100 top marketers by Advertising Age. She appeared onstage for Nintendo's E3 2008 press conference, demonstrating ''Shaun White Snowboarding'' and ''Wii Sports Resort''. She also made numerous more appearances that day. Dunaway also appeared at Nintendo's E3 press conference in 2009. Dunaway left Nintendo of America in October 2010. She joined KidZania as the global chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doug Bowser
Doug Spencer Bowser is an American businessman, currently serving as the president of Nintendo of America. He succeeded Reggie Fils-Aimé as president in 2019, having previously worked for Procter & Gamble and Electronic Arts. Early career Bowser graduated from the University of Utah with a bachelor’s degree in communications in 1984, going on to work at Procter & Gamble from 1984 to 2007, which included serving as the director of customer marketing for the Latin American region from 1998 to 2004, and the company's Safeway customer team from 2004 to 2007. Bowser worked at Electronic Arts from 2007 through 2015, serving as vice president of global demand planning. Nintendo Bowser joined in Nintendo in 2015 as the vice president of sales and marketing, and was promoted to senior vice president of sales and marketing in mid-2016, where he oversaw the promotion and release of the Nintendo Switch within North America. In February 2019, Nintendo of America's president and ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
