|
Neil H. Borden
Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix". Early life Neil H. Borden, nicknamed Pete, was born in Boulder, Colorado, in 1895. He was one of the seven children of Edmund and Irene Borden. He graduated from the University of Colorado in 1919, with a Bachelor of Arts (Economics) degree. On advice of his economics professor, he decided to focus on a teaching career in the emerging field of business administration. In order to finance his higher studies, he worked as a principal at the Lafayette High School during 1919–1920. His economics professor helped him get a scholarship at Columbia University. His friend Wilford White suggested he go to Harvard instead, an idea supported by the University's dean. At Harvard Borden studied business administration at Harvard during 1920–1922. During this time, he earned money through an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boulder, Colorado
Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Colorado. Boulder is the principal city of the Boulder, CO Metropolitan Statistical Area and an important part of the Front Range Urban Corridor. Boulder is located at the base of the foothills of the Rocky Mountains, at an elevation of above sea level. Boulder is northwest of the Colorado state capital of Denver. It is home of the main campus of the University of Colorado, the state's largest university. History On November 7, 1861, the Colorado General Assembly passed legislation to locate the University of Colorado in Boulder. On September 20, 1875, the first cornerstone was laid for the first building (Old Main) on the CU campus. The university officially opened on September 5, 1877. In 1907, Boulder adopted an anti- saloon ordinanc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arch Wilkinson Shaw
Arch Wilkinson Shaw (August 4, 1876 – March 9, 1962) was an American entrepreneur, publisher, editor and management theorist who applied the ideas of scientific management in the areas of offices and the tertiary sector. During the First World War, Shaw served as Secretary of Commercial Economy Board, and later served as member of the board of directors of the Harvard Business School. Biography Youth, education and early career Shaw was born in 1876 in Jackson, Michigan, son of James Franklin Shaw and Estelle Jane (Fenn) Shaw. After attending public school, he quit his studies at Olivet College. He would eventually obtained his AM degree from Olivet College in 1914, and would obtain his doctor of laws from Northwestern University in 1927. Shaw broke off his studies at the Olivet College before graduating in 1899, at the age of 23, and founded, with Louis C. Walker, the Shaw-Walker Company in Muskegon Michigan,G. Lynn Sumner. "System - Magazine sensation of its time," in: ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1895 Births
Events January–March * January 5 – Dreyfus affair: French officer Alfred Dreyfus is stripped of his army rank, and sentenced to life imprisonment on Devil's Island. * January 12 – The National Trust for Places of Historic Interest or Natural Beauty is founded in England by Octavia Hill, Robert Hunter and Canon Hardwicke Rawnsley. * January 13 – First Italo-Ethiopian War: Battle of Coatit – Italian forces defeat the Ethiopians. * January 17 – Félix Faure is elected President of the French Republic, after the resignation of Jean Casimir-Perier. * February 9 – Mintonette, later known as volleyball, is created by William G. Morgan at Holyoke, Massachusetts. * February 11 – The lowest ever UK temperature of is recorded at Braemar, in Aberdeenshire. This record is equalled in 1982, and again in 1995. * February 14 – Oscar Wilde's last play, the comedy ''The Importance of Being Earnest'', is first shown at St Jam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing People
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business School Faculty
Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher learning in the United States and one of the most prestigious and highly ranked universities in the world. The university is composed of ten academic faculties plus Harvard Radcliffe Institute. The Faculty of Arts and Sciences offers study in a wide range of undergraduate and graduate academic disciplines, and other faculties offer only graduate degrees, including professional degrees. Harvard has three main campuses: the Cambridge campus centered on Harvard Yard; an adjoining campus immediately across Charles River in the Allston neighborhood of Boston; and the medical campus in Boston's Longwood Medical Area. Harvard's endowment is valued at $50.9 billion, making it the wealthiest academic institution in the world. Endowment inco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Marketing
History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well as the memory, discovery, collection, organization, presentation, and interpretation of these events. Historians seek knowledge of the past using historical sources such as written documents, oral accounts, art and material artifacts, and ecological markers. History is not complete and still has debatable mysteries. History is also an academic discipline which uses narrative to describe, examine, question, and analyze past events, and investigate their patterns of cause and effect. Historians often debate which narrative best explains an event, as well as the significance of different causes and effects. Historians also debate the nature of history as an end in itself, as well as its usefulness to give perspective on the problems of the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Federation Hall Of Fame
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers. The first African-American woman creative to be inducted into the hall of fame was Carol H. Willia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alpha Delta Sigma
Alpha Delta Sigma () began as a men's honorary fraternity in the field of advertising.While curiously not profiled ''itself'' in Baird's, Fraternity is mentioned as a merger partner of Gamma Alpha Chi in the 19th and 20th edition of the book. It was founded on at the University of Missouri, which from the beginning noted its affiliation with the "Associated Advertising Clubs of the World", an earlier name for the American Advertising Federation. The Fraternity appears to have fairly quickly repositioned itself as a men's national ''professional'' advertising fraternity, with some chapters providing housing for members. As such it joined the Professional Fraternity Association in 1928 as a charter member. Alpha Delta Sigma merged with Gamma Alpha Chi, which had also been formed at University of Missouri as a female counterpart to Alpha Delta Sigma. The merger occurred on . In 1964, Alpha Delta Sigma had 50 undergraduate and 11 professional chapters and Gamma Alpha Chi had 37 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kappa Tau Alpha
Kappa Tau Alpha is an American college honor society which recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work at one of the colleges and universities which have chapters.Kappa Tau Alpha website Retrieved January 1, 2011 History The seventh-oldest national honor society, KTA was founded at the in 1910 at the world's second oldest school of journalism. KTA is the only journalism and mass communication society recognized by the[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', and ''Marketing News''. It sponsors the collegiate honor society Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters is located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The ARF conducts several research initiatives. It publishes the ''Journal of Advertising Research'', a peer-reviewed academic periodical. It also sponsors a variety of advertising-related marketing research endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the ''Roy Morgan Information Center'' as a clearinghouse for advertisin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> History Of Marketing")