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National Consumer Panel
National Consumer Panel (NCP) is a service provided by a joint venture between NielsenIQ and Circana (formerly IRI / SymphonyIRI Group) where members in the Contiguous United States scan the barcodes on all their purchases with either a mobile app or a special barcode reader and provide additional details about their shopping purchase experience(s). The NCP program was formerly known as the Homescan Consumer Panel before the formation of the joint venture with IRI and the merger of the two companies' existing panels. The store, price, quantity, and special deals have to be entered manually for the scanned products, and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that prod ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joint Venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to access a new market, particularly Emerging market; to gain scale efficiencies by combining assets and operations; to share risk for major investments or projects; or to access skills and capabilities. According to Gerard Baynham of Water Street Partners, there has been much negative press about joint ventures, but objective data indicate that they may actually outperform wholly owned and controlled affiliates. He writes, "A different narrative emerged from our recent analysis of U.S. Department of Commerce (DOC) data, collected from more than 20,000 entities. According to the DOC data, foreign joint ventures of U.S. companies realized a 5.5 percent average return on assets (ROA), while those companies’ wholly owned and controlled affiliates ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IRI (company)
IRI (Information Resources, Inc.) is a data analytics and market research company headquartered in the United States. The company provides clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. History Information Resources, Incorporated (IRI) was formed in Chicago in 1979 by market researcher John Malec and Gerald Eskin, a University of Iowa marketing professor. The two purchased scanners for supermarkets to gather point-of-sale data based on bar codes in grocery stores that could be sold to CPG companies to track what customers purchase. In 1983, IRI became a public company. By 1993, Fortune Magazine named IRI a "company to watch" for expanding into two of its sizeable markets: analyzing nationwide scanner data on consumer products and producing computer software. At that time, slightly more than half of IRI's revenues came from Info scan, its marketing data service. In late 200 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contiguous United States
The contiguous United States (officially the conterminous United States) consists of the 48 adjoining U.S. states and the Federal District of the United States of America. The term excludes the only two non-contiguous states, Alaska and Hawaii (also the last ones admitted to the Union), and all other offshore insular areas, such as American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands. The colloquial term "Lower48" is used also, especially in relation to just Alaska (Hawaii is farther south). The related but distinct term continental United States includes Alaska (which is also on the continent of North America but separated from the 48 states by British Columbia and Yukon of Canada), but excludes the Hawaiian Islands and all U.S. territories in the Caribbean and the Pacific. The greatest distance (on a great-circle route) entirely within the contiguous U.S. is 2,802 miles (4,509 km), between Florida and the State of Washington; th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barcodes
A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode readers, of which there are several types. Later, two-dimensional (2D) variants were developed, using rectangles, dots, hexagons and other patterns, called ''matrix codes'' or ''2D barcodes'', although they do not use bars as such. 2D barcodes can be read using purpose-built 2D optical scanners, which exist in a few different forms. 2D barcodes can also be read by a digital camera connected to a microcomputer running software that takes a photographic image of the barcode and analyzes the image to deconstruct and decode the 2D barcode. A mobile device with an inbuilt camera, such as smartphone, can function as the latter type of 2D barcode reader using specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barcode Reader
A barcode reader is an optical scanner that can read printed barcodes, decode the data contained in the barcode to a computer. Like a flatbed scanner, it consists of a light source, a lens and a light sensor for translating optical impulses into electrical signals. Additionally, nearly all barcode readers contain ''decoder'' circuitry that can analyse the barcode's image data provided by the sensor and send the barcode's content to the scanner's output port. Types of barcode scanners Technology Barcode readers can be differentiated by technologies as follows: Pen-type readers Pen-type readers consist of a light source and photodiode that are placed next to each other in the tip of a pen. To read a barcode, the person holding the pen must move the tip of it across the bars at a relatively uniform speed. The photodiode measures the intensity of the light reflected back from the light source as the tip crosses each bar and space in the printed code. The photodiode generates a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Homescan
National Consumer Panel (NCP) is a service provided by a joint venture between the Nielsen company and IRI (formerly SymphonyIRI Group) where members in the USA scan the barcodes on all their purchases with a special barcode reader to read a product's barcode and an app supplying unlisted barcodes such as takeaways and market items. The NCP program was formerly known as the Homescan Consumer Panel before the formation of the joint venture with IRI and the merger of the two companies' existing panels. The store, price, quantity, and special deals have to be entered manually for the products scanned and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Penetration
Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business economic growth, growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the ''Harvard Business Review'' in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market in order to obtain a higher market share. This could involve persuading current cust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
