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Narrowcast
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie. ''Mass Media Communication in Canada''. Thompson Nelson. Scarborough: 2003. p. 379 The term ''narrowcasting'' can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source. History of the term The term ''narrowcasting'' was coined by Charles Herrold in the early 20th century to designate radio transmissions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narrowcast
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie. ''Mass Media Communication in Canada''. Thompson Nelson. Scarborough: 2003. p. 379 The term ''narrowcasting'' can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source. History of the term The term ''narrowcasting'' was coined by Charles Herrold in the early 20th century to designate radio transmissions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Niche Marketing
A niche market is the subset of the market on which a specific product (business), product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service can be entirely designed to satisfy a niche market. Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches; Hewlett-Packard has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses. While you may have explicit moving items effectively at the top of the priority list. Although you can build your chances of achievement by beginni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Audience
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cabvision
Cabvision are one of the leading credit card payment providers in London having originally started as a digital screen network operating exclusively in Licensed Taxis. Cabvision Limited was sold in 2010 and now forms part of Cabvision Network Ltd which designs, fits and operates payment systems in Licensed Taxis. The company is an Approved Supplier of Transport for London and is regulated by the Financial Conduct Authority. Payment Devices Cabvision Network are the only TfL approved supplier to offer both an integrated with fare meter system and a Mobile Point of Sale system for London that is installed in the taxi. Hardware from Ingencio forms the original offer and the Miura M10 is the"CabPay" system that works via the drivers mobile phone. Outside of London, the CabPay system does not need to be installed into the taxi and can be used independently. Cabvision has a choice of payment plans to suit a range of drivers, starting from 1.99% + 10p per transaction. Payments are set ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cabvision
Cabvision are one of the leading credit card payment providers in London having originally started as a digital screen network operating exclusively in Licensed Taxis. Cabvision Limited was sold in 2010 and now forms part of Cabvision Network Ltd which designs, fits and operates payment systems in Licensed Taxis. The company is an Approved Supplier of Transport for London and is regulated by the Financial Conduct Authority. Payment Devices Cabvision Network are the only TfL approved supplier to offer both an integrated with fare meter system and a Mobile Point of Sale system for London that is installed in the taxi. Hardware from Ingencio forms the original offer and the Miura M10 is the"CabPay" system that works via the drivers mobile phone. Outside of London, the CabPay system does not need to be installed into the taxi and can be used independently. Cabvision has a choice of payment plans to suit a range of drivers, starting from 1.99% + 10p per transaction. Payments are set ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Show
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime. The content in a television show can be produced with different methodologies such as taped variety shows emanating from a television studio stage, animation or a variety of film productions ranging from movies to series. Shows not produced on a television studio stage are usually contracted or licensed to be made by appropriate production companies. Television shows can be viewed live (real time), be recorded on home video, a digital video recorder for later viewing, be viewed on demand via a set-top box, or streamed over the i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taxicab
A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of their choice. This differs from public transport where the pick-up and drop-off locations are decided by the service provider, not by the customers, although demand responsive transport and share taxis provide a hybrid bus/taxi mode. There are four distinct forms of taxicab, which can be identified by slightly differing terms in different countries: * Hackney carriages, also known as public hire, hailed or street taxis, licensed for hailing throughout communities * Private hire vehicles, also known as minicabs or private hire taxis, licensed for pre-booking only * Taxibuses, also come in many variations throughout the developing countries as jitneys or jeepney, operating on pre-set routes typified by multiple stops and multiple independent passenger ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource shari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Mailing List
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list." Transmission may be paper-based or electronic. Each has its strength, although a 2022 article claimed that "direct mail still brings in the lion’s share of revenue for most organizations." Types At least two types of mailing lists can be defined: * an ''announcement list'' is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system, but with the rise of email, the electronic mailing list became popular. This type of list is used primarily as a one-way conduit of information and may only be "posted to" by selected people. This may also be referred to by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McGill University
McGill University (french: link=no, Université McGill) is an English-language public research university located in Montreal, Quebec, Canada. Founded in 1821 by royal charter granted by King George IV,Frost, Stanley Brice. ''McGill University, Vol. I. For the Advancement of Learning, 1801–1895.'' McGill-Queen's University Press, 1980. the university bears the name of James McGill, a Scottish merchant whose bequest in 1813 formed the university's precursor, University of McGill College (or simply, McGill College); the name was officially changed to McGill University in 1885. McGill's main campus is on the slope of Mount Royal in downtown Montreal in the borough of Ville-Marie, with a second campus situated in Sainte-Anne-de-Bellevue, west of the main campus on Montreal Island. The university is one of two members of the Association of American Universities located outside the United States, alongside the University of Toronto, and is the only Canadian member of the Glob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Podcasting
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is "broadcasting" over the Internet. The largest "webcasters" include existing radio and TV stations, who "simulcast" their output through online TV or online radio streaming, as well as a multitude of Internet-only "stations". Webcasting usually consists of providing non-interactive linear streams or events. Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyrighted material. Overview Webcasting is used extensively in the commercial sector for investor relations presentations (such as annual general meetings), in e-learning (to transmit seminars), and for related communications activities. However, webcasting does not bear much, if any, relationship to w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
