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Nail Communications
Nail Communications (commonly referred to as Nail) is an independently owned American advertising agency headquartered in Providence, Rhode Island. Nail was named 2013 Northeast Small Agency of the Year by AdAge. Notable Campaigns In 2010, Nail created an innovative interactive film for Vibram, YouAreTheTechnology.com that won several international awards. That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank. In 2012, Nail guided a rebranding effort for The Providence Journal around the tagline "We Work for the Truth." Nail crafted the high-profile "break up" of candy characters Mike and Ike Mike and Ike is a brand of fruit-flavored candies that were first introduced in 1940 by the company Just Born, Inc. The origin of the candy's name remains unknown, but there are man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is offered, owned, traded, exchanged privately, or Over-the-counter (finance), over-the-counter. In the case of a closed corporation, there are a relatively small number of shareholders or company members. Related terms are closely-held corporation, unquoted company, and unlisted company. Though less visible than their public company, publicly traded counterparts, private companies have major importance in the world's economy. In 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for ($1.8 trillion) in revenues and employed 6.2 million people, according to ''Forbes''. In 2005, using a substantially smaller pool size (22.7%) for comparison, the 339 companies on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Providence, RI
Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay Colony. He named the area in honor of "God's merciful Providence" which he believed was responsible for revealing such a haven for him and his followers. The city developed as a busy port as it is situated at the mouth of the Providence River in Providence County, at the head of Narragansett Bay. Providence was one of the first cities in the country to industrialize and became noted for its textile manufacturing and subsequent machine tool, jewelry, and silverware industries. Today, the city of Providence is home to eight hospitals and eight institutions of higher learning which have shifted the city's economy into service industries, though it still retains some manufacturing activity. At the 2020 census, Providence had a population o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service (economics)
A service is an "(intangible) act or use for which a consumer, firm, or government is willing to pay." Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers. Services may be defined as intangible acts or performances whereby the service provider provides value to the customer. Key characteristics Services have three key characteristics: Intangibility Services are by definition intangible. They are not manufactured, transported or stocked. One cannot store services for future use. They are produced and consumed simultaneously. Perishability Services are perishable in two regards: * Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. If the service consumer does not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Providence, Rhode Island
Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay Colony. He named the area in honor of "God's merciful Providence" which he believed was responsible for revealing such a haven for him and his followers. The city developed as a busy port as it is situated at the mouth of the Providence River in Providence County, at the head of Narragansett Bay. Providence was one of the first cities in the country to industrialize and became noted for its textile manufacturing and subsequent machine tool, jewelry, and silverware industries. Today, the city of Providence is home to eight hospitals and List of colleges and universities in Rhode Island#Institutions, eight institutions of higher learning which have shifted the city's economy into service industries, though it still retains some manufacturin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vibram
Vibram S.p.A. is an Italian company based in Albizzate, Italy, that both manufactures and licenses the production of Vibram-branded rubber outsoles for footwear. The company is named after its founder, Vitale Bramani, who is credited with inventing the first rubber lug soles. Vibram soles were first used on mountaineering boots, replacing leather soles fitted with hobnails or steel cleats which were commonly used up until then. The soles produced by Vibram are called Vibram soles, Vibram rubber or simply Vibram. History The deaths of six of Bramani’s mountaineering friends in the Italian Alps on September 15, 1935 was partly blamed on “inadequate footwear”. The tragedy drove Bramani to develop a new climbing sole. Two years later, he patented his invention and launched the first rubber lug soles on the market with a new tread design called the “Carrarmato” (i.e. “tank tread”), with the financial backing of Leopoldo Pirelli of Pirelli Tyres. The sole was designe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Providence Journal
''The Providence Journal'', colloquially known as the ''ProJo'', is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and is the largest newspaper in Rhode Island. The newspaper was first published in 1829. The newspaper has won four Pulitzer Prizes. The ''Journal'' bills itself as "America's oldest daily newspaper in continuous publication", a distinction that comes from the fact that ''The Hartford Courant'', started in 1764, did not become a daily until 1837 and the ''New York Post'', which began daily publication in 1801, had to suspend publication during strikes in 1958 and 1978. History Early years The beginnings of the Providence Journal Company were on January 3, 1820, when publisher "Honest" John Miller started the ''Manufacturers' & Farmers' Journal, Providence & Pawtucket Advertiser'' in Providence, published twice per week. The paper's office was in the old Coffee House, at the corner of Market Square and Canal street. The paper moved many t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mike And Ike
Mike and Ike is a brand of fruit-flavored candies that were first introduced in 1940 by the company Just Born, Inc. The origin of the candy's name remains unknown, but there are many conjectures. Mike and Ikes were originally all fruit flavored but now come in several different varieties which have been introduced over the years. History The Mike and Ike, which is located in Bethlehem, Pennsylvania. People have claimed that the name may have come from the comic strip Mike and Ike (They Look Alike), which, however, had ended by the 1940s. Or the name may have referred to the Matina Brothers, two of whom, nicknamed "Mike" & "Ike," were billed as circus dwarves and had roles as Munchkins in the 1939 film '' The Wizard of Oz''; author Dean Jensen claimed the two brothers had become so popular in America that a boxed candy was named after them. Other proposals include a company-wide contest, the creators' names being Mike and Ike, a vaudeville song titled “Mike and Ike”, and D ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Ad Club
The Ad Club, also known as The Boston Ad Club, more formally The Advertising Club of Greater Boston, originally named the Pilgrim Publicity Association, is the trade association for the marketing, communications, and advertising industry in New England. It serves as a networking organization that connects its members, who pay a yearly fee, to other companies and people within the industry. Events Hatch Awards The Hatch Awards are an annual event in which advertising agencies and people in the advertising industry in New England are awarded for notable work and lifetime achievements. Winners are chosen by the "Hatch Judging Committee", chosen from the U.S. and Canada. Categories include Consumer Magazine Single Page, Poster, Website, Radio, and Newspaper. As of 2012, the Hatch Awards are in their 52nd consecutive year. In 2012, The Ad Club released re-hatch.org: a comprehensive archive of winning work from Hatch Awards. The site currently displays 2011 and 2012 winning work. Roso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
