Muriel Cooper
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Muriel Cooper
Muriel Cooper (1925 – May 26, 1994) was a pioneering book designer, digital designer, researcher, and educator. She was the first design director of the MIT Press, instilling a Bauhaus-influenced design style into its many publications. She moved on to become founder of MIT's Visible Language Workshop, and later became a co-founder of the MIT Media Lab. In 2007, a ''New York Times'' article called her "the design heroine you've probably never heard of". Early life, education, and influences Muriel Ruth Cooper was born in 1925 in Brookline, an inner suburb of Boston, Massachusetts. She was the oldest daughter of three children. Cooper received her Bachelor of Arts degree from Ohio State in 1944, and a Bachelor of Fine Art in design in 1948 and a Bachelor of Science in education in 1951 from Massachusetts College of Art (MassArt). After her graduation, Cooper moved to New York City and attempted to find a position in advertising. She met Paul Rand, who was influential to her des ...
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Brookline, Massachusetts
Brookline is a town in Norfolk County, Massachusetts, Norfolk County, Massachusetts, in the United States, and part of the Greater Boston, Boston metropolitan area. Brookline borders six of Boston's neighborhoods: Brighton, Boston, Brighton, Allston, Fenway–Kenmore, Mission Hill, Boston, Mission Hill, Jamaica Plain, and West Roxbury. The city of Newton, Massachusetts, Newton lies to the west of Brookline. Brookline was first settled in 1638 as a Hamlet (place), hamlet in Boston, known as Muddy River; it was incorporated as a separate town in 1705. At the time of the 2020 United States Census, the population of the town was 63,191. It is the most populous municipality in Massachusetts to have a New England town, town (rather than city) form of government. History Once part of Algonquian peoples, Algonquian territory, Brookline was first settled by White people, European colonists in the early 17th century. The area was an outlying part of the colonial settlement of Boston a ...
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Jacqueline Casey
Jacqueline S. Casey (20 April 1927 – 18 May 1992) was a graphic designer best known for the posters she created for the Massachusetts Institute of Technology (MIT). While practicing a functional Modernism, Jacqueline S. Casey was a graphic designer in the Office of Publications (later retitled the Office of Design Services) from 1955 to 1989 and assigned the position as director in 1972. In discussing her design, Casey stated, "My work combines two cultures: The American interest in visual metaphor on the one hand, and the Swiss fascination with planning, fastidiousness, and control over technical execution on the other." Background Casey was born in 1927 in Quincy, Massachusetts. She studied for a Bachelor of Fine Arts degree in fashion design and illustration at the Massachusetts College of Art (MassArt), graduating in 1949. After graduating, she had a number of jobs, including work in interior design and advertising, however she never obtained a job she was completely ...
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Herbert Muschamp
Herbert Mitchell Muschamp (November 28, 1947 – October 2, 2007) was an American architecture critic. Early years Born in Philadelphia, Muschamp described his childhood home life as follows: "The living room was a secret. A forbidden zone. The new slipcovers were not, in fact, the reason why sitting down there was taboo. That was just the cover story. It was used to conceal the inability of family members to hold a conversation. Who knew what other secrets might come tumbling out if they actually sat down and talked? The cause of Mother's headaches might come up." This motivated Muschamp to engage in boisterous conversations outside the home in later years, particularly in the company of such up-and-coming architects as Elizabeth Diller and Ricardo Scofidio, Frank Gehry, Rem Koolhaas, Jean Nouvel, Bernard Tschumi and Tod Williams, which formed the basis for his perceptive and often vehement architectural commentary and criticism.Jonathan GlanceyReview: Muschamp, The Wor ...
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Post-Modernist
Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of modernism, opposition to epistemic certainty or stability of meaning, and emphasis on ideology as a means of maintaining political power. Claims to objective fact are dismissed as naïve realism, with attention drawn to the conditional nature of knowledge claims within particular historical, political, and cultural discourses. The postmodern outlook is characterized by self-referentiality, epistemological relativism, moral relativism, pluralism, irony, irreverence, and eclecticism; it rejects the "universal validity" of binary oppositions, stable identity, hierarchy, and categorization. Initially emerging from a mode of literary criticism, postmodernism developed in the mid-twentieth century as a rejection of modernism and has been obse ...
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Manifesto
A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political, social or artistic in nature, sometimes revolutionary, but may present an individual's life stance. Manifestos relating to religious belief are generally referred to as creeds or, a confession of faith. Etymology It is derived from the Italian word ''manifesto'', itself derived from the Latin ''manifestum'', meaning clear or conspicuous. Its first recorded use in English is from 1620, in Nathaniel Brent's translation of Paolo Sarpi's ''History of the Council of Trent'': "To this citation he made answer by a Manifesto" (p. 102). Similarly, "They were so farre surprised with his Manifesto, that they would never s ...
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Learning From Las Vegas
''Learning from Las Vegas'' is a 1972 book by Robert Venturi, Denise Scott Brown, and Steven Izenour. Translated into 18 languages, the book helped foster the development of postmodern architecture. Compilation In March 1968, Robert Venturi and Denise Scott Brown wrote and published “A Significance for A&P Parking Lots, or Learning from Las Vegas” (''Architectural Forum'', March 1968). That following fall, the two created a research studio for graduate students at Yale School of Art and Architecture. The studio was called "Learning from Las Vegas, or Form Analysis as Design Research".Robert Venturi, Denise Scott Brown, Steven Izenour, ''Learning from Las Vegas'', MIT Press, Cambridge MA, 1972, revised 1977. Izenour, a graduate student in the studio, accompanied his senior tutor colleagues, Venturi and Scott Brown, to Las Vegas in 1968 together with nine students of architecture and four planning and graphics students to study the urban form of the city. Las Vegas was regard ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenst ...
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Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ...
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Spine (book)
Bookbinding is the process of physically assembling a book of codex format from an ordered stack of ''signatures'', sheets of paper folded together into sections that are bound, along one edge, with a thick needle and strong thread. Cheaper, but less permanent, methods for binding books include loose-leaf rings, individual screw-posts (binding posts), twin loop spine coils, plastic spiral coils, and plastic spine combs. For protection, the bound stack of signatures is wrapped in a flexible cover or is attached to stiffened boards. Finally, an attractive cover is placed onto the boards, which includes the publisher's information, and artistic decorations. The trade of binding books is in two parts; (i) stationery binding (vellum binding) for books intended for handwritten entries, such as accounting ledgers, business journals, blank-page books, and guest logbooks, and notebooks, manifold books, day books, diaries, and portfolios. (ii) letterpress printing and binding deals wit ...
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Logotype
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, inclu ...
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Colophon (publishing)
In publishing, a colophon () is a brief statement containing information about the publication of a book such as an "imprint" (the place of publication, the publisher, and the date of publication). A colophon may include the device (logo) of a printer or publisher. Colophons are traditionally printed at the ends of books (see History below for the origin of the word), but sometimes the same information appears elsewhere (when it may still be referred to as colophon) and many modern (post-1800) books bear this information on the title page or on the verso of the title-leaf, which is sometimes called a "biblio-page" or (when bearing copyright data) the " copyright-page". History The term ''colophon'' derives from the Late Latin ''colophōn'', from the Greek κολοφών (meaning "summit" or "finishing touch"). The term colophon was used in 1729 as the bibliographic explication at the end of the book by the English printer Samuel Palmer in his ''The General History of Printing, f ...
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Exhibit Design
Exhibit design (or exhibition design) is the process of developing an exhibit—from a concept through to a physical, three-dimensional exhibition. It is a continually evolving field, drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space. A good exhibition designer will consider the whole environment in which a story is being interpreted rather than just concentrating on individual exhibits. Description Exhibit designers (or exhibition designers) use a wide range of technologies and techniques to develop experiences that will resonate with diverse audiences–enabling these targeted audiences to access the messages, stories and objects of an exhibit. There are many different types of exhibit, ranging from museum exhibitions, to retail and trades show spaces, to themed attractions, zoos, and visitor centers. All types of exhibits aim to communicate a message throug ...
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