Multimodality
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Multimodality
Multimodality is the application of multiple literacies within one medium. For example, understanding a televised weather forecast (medium) involves understanding spoken language, written language, weather specific language (such as temperature scales), geography, and symbols (clouds, sun, rain, etc.). Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages. While all communication, literacy, and composing practices are and always have been multimodal, academic and scientific attention to the phenomenon only started gai ...
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Learning Styles
Learning styles refer to a range of theories that aim to account for differences in individuals' learning. Although there is ample evidence that individuals express personal preferences for how they prefer to receive information, few studies have found any validity in using learning styles in education. Many theories share the proposition that humans can be classified according to their "style" of learning, but differ in how the proposed styles should be defined, categorized and assessed. A common concept is that individuals differ in how they learn. The idea of individualized learning styles became popular in the 1970s, and has greatly influenced education despite the criticism that the idea has received from some researchers. Proponents recommend that teachers have to run a needs analysis to assess the learning styles of their students and adapt their classroom methods to best fit each student's learning style. Critics say there is no consistent evidence that identifying an indivi ...
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Kineikonic Mode
The kineikonic mode is a term for the moving image as a multimodal form. It indicates an approach to the analysis of film, video, television and any instance of moving image media that examines how systems of signification such as image, speech, dramatic action, music and other communicative processes work together to create meaning within the spatial and temporal frames of filming and editing. History As a way of exploring how informal digital video production involved not only the familiar functions of filming and editing, but also the dramatization of identity, drawing from film theory and multimodality theory, Andrew Burn and David Parker coined the term kineikonic in 2003 by combining the Greek words ''kinein'' meaning "to move" and ''eikon'' meaning "image". Kineikonic analysis pays attention to how the modes of the moving image, such as speech, music, dramatic action, work together in kineikonic texts, be they film, video, videogame or animation, by observing both the mod ...
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Gunther Kress
Gunther Rolf Kress MBE (26 November 1940 – 20 June 2019) was a linguist and semiotician. He is considered one of the leading theorists in critical discourse analysis, social semiotics and multimodality, particularly in relation to their educational implications. Kress has been described as "one of the leading academics of the early 21st century". Biography Kress was born in Nuremberg Germany and was educated at the University of Newcastle, Australia. He trained as a linguist in Australia and London under MAK Halliday. He is mainly known for his contributions to the study of Multimodality; he wrote with Theo van Leeuwen ''Reading Images: The Grammar of Visual Design'', one of the most influential books on the topic. Over his career he held positions at the Universities of Kent, East Anglia (UEA), University of South Australia, University of Technology, Sydney (UTS) and the Institute of Education, University of London. Kress was appointed Member of the Order of the British Emp ...
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Composition Studies
Composition studies (also referred to as composition and rhetoric, rhetoric and composition, writing studies, or simply composition) is the professional field of writing, research, and instruction, focusing especially on writing at the college level in the United States. The flagship national organization for this field is the Conference on College Composition and Communication. In most US and some Canadian colleges and universities, undergraduates take freshman or higher-level composition courses. To support the effective administration of these courses, the development of basic and applied research on the acquisition of writing skills, and an understanding of the history of the uses and transformation of writing systems and writing technologies (among many other subareas of research), over 70 American universities offer doctoral study in rhetoric and composition. These programs of study usually include composition pedagogical theory, linguistics, professional and technical commu ...
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HuffPost
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers politics, business, entertainment, environment, technology, popular media, lifestyle, culture, comedy, healthy living, women's interests, and local news featuring columnists. It was created to provide a progressive alternative to the conservative news websites such as the Drudge Report. The site offers content posted directly on the site as well as user-generated content via video blogging, audio, and photo. In 2012, the website became the first commercially run United States digital media enterprise to win a Pulitzer Prize. Founded by Andrew Breitbart, Arianna Huffington, Kenneth Lerer, and Jonah Peretti, the site was launched on May 9, 2005 as a counterpart to the Drudge Report. In March 2011, it was acquired by AOL for ...
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Georgia Institute Of Technology
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of the University System of Georgia and has satellite campuses in Savannah, Georgia; Metz, France; Shenzhen, China; and Singapore. The school was founded as the Georgia School of Technology as part of Reconstruction plans to build an industrial economy in the post-Civil War Southern United States. Initially, it offered only a degree in mechanical engineering. By 1901, its curriculum had expanded to include electrical, civil, and chemical engineering. In 1948, the school changed its name to reflect its evolution from a trade school to a larger and more capable technical institute and research university. Today, Georgia Tech is organized into six colleges and contains about 31 departments/units, with emphasis on science and technology. I ...
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Dick And Jane
''Dick and Jane'' are the two main characters created by Zerna Sharp for a series of basal readers written by William S. Gray to teach children to read. The characters first appeared in the ''Elson-Gray Readers'' in 1930 and continued in a subsequent series of books through the final version in 1965. These readers were used in classrooms in the United States and in other English-speaking countries for nearly four decades, reaching the height of their popularity in the 1950s, when 80 percent of first-grade students in the United States used them. Although the Dick and Jane series of primers continued to be sold until 1973 and remained in use in some classrooms throughout the 1970s, they were replaced with other reading texts by the 1980s and gradually disappeared from school curricula. The Dick and Jane series were known for their simple narrative text and watercolor illustrations. Despite the criticisms of the stereotypical content that depicted white, middle-class Americans and t ...
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Pedagogy
Pedagogy (), most commonly understood as the approach to teaching, is the theory and practice of learning, and how this process influences, and is influenced by, the social, political and psychological development of learners. Pedagogy, taken as an academic discipline, is the study of how knowledge and skills are imparted in an educational context, and it considers the interactions that take place during learning. Both the theory and practice of pedagogy vary greatly as they reflect different social, political, and cultural contexts. Pedagogy is often described as the act of teaching. The pedagogy adopted by teachers shapes their actions, judgments, and teaching strategies by taking into consideration theories of learning, understandings of students and their needs, and the backgrounds and interests of individual students. Its aims may range from furthering liberal education (the general development of human potential) to the narrower specifics of vocational education (the impa ...
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Phallogocentric
In critical theory and deconstruction, phallogocentrism is a neologism coined by Jacques Derrida to refer to the privileging of the masculine ( phallus) in the construction of meaning. The term is a blend word of the older terms ''phallocentrism'' (focusing on the masculine point of view) and ''logocentrism'' (focusing on language in assigning meaning to the world). Derrida and others identified phonocentrism, or the prioritizing of speech over writing, as an integral part of phallogocentrism. Derrida explored this idea in his essay "Plato's Pharmacy". Background In contemporary literary and philosophical works concerned with gender, the term "phallogocentrism" is commonplace largely as a result of the writings of Jacques Derrida, the founder of the philosophy of deconstruction, which is considered by many academics to constitute an essential part of the discourse of postmodernism. Deconstruction is a philosophy of "indeterminateness" and its opposing philosophy, "determinat ...
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National Council Of Teachers Of English
The National Council of Teachers of English (NCTE) is a United States professional organization dedicated to "improving the teaching and learning of English and the language arts at all levels of education. Since 1911, NCTE has provided a forum for the profession, an array of opportunities for teachers to continue their professional growth throughout their careers, and a framework for cooperation to deal with issues that affect the teaching of English." In addition, the NCTE describes its mission as follows: The NCTE is involved in publishing journals (such as ''College Composition and Communication'' and ''College English'') and books that address the concerns of English language arts educators. Since the 1970s, it has issued annual Doublespeak Awards and Orwell Awards. It also issues the NCTE Intellectual Freedom Award History As stated on the official NCTE website, The National Council of Teachers of English was founded in 1911 by a group of educators in Chicago, Illinois, ...
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Private Sphere
The private sphere is the complement or opposite to the public sphere. The private sphere is a certain sector of societal life in which an individual enjoys a degree of authority, unhampered by interventions from governmental or other institutions. Examples of the private sphere are family and home. In public-sphere theory, on the bourgeois model, the private sphere is that domain of one's life in which one works for oneself. In that domain, people work, exchange goods, and maintain their families; it is therefore, in that sense, separate from the rest of society. Shifting boundaries The parameters separating public and private spheres are not fixed but vary both in (cultural) space and in time. In the classical world, economic life was the prerogative of the household, only matters which could not be dealt with by the household alone entered the public realm of the polis. In the modern world, the public economy permeates the home, providing the main access to the public sphere fo ...
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Syntax
In linguistics, syntax () is the study of how words and morphemes combine to form larger units such as phrases and sentences. Central concerns of syntax include word order, grammatical relations, hierarchical sentence structure ( constituency), agreement, the nature of crosslinguistic variation, and the relationship between form and meaning (semantics). There are numerous approaches to syntax that differ in their central assumptions and goals. Etymology The word ''syntax'' comes from Ancient Greek roots: "coordination", which consists of ''syn'', "together", and ''táxis'', "ordering". Topics The field of syntax contains a number of various topics that a syntactic theory is often designed to handle. The relation between the topics is treated differently in different theories, and some of them may not be considered to be distinct but instead to be derived from one another (i.e. word order can be seen as the result of movement rules derived from grammatical relations). Se ...
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