Move To The Beat
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Move To The Beat
Move to the Beat is the name of Coca-Cola's promotional campaign for the 2012 Summer Olympics in London. " Anywhere in the World", the song by Mark Ronson and Katy B is the "centerpiece" of the campaign. Campaign Sponsored by Coca-Cola, Move to the Beat draws inspiration from the music of London and hopes to connect young people, predominantly teenagers, to the Olympic Games. The campaign was officially unveiled in September 2011. Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of the Move to the Beat campaign. Ambassadors include Mexican taekwondo athlete María Espinoza (aged 23), Singaporean archer Abdul Dayyan Jaffar (aged 17), British table tennis player Darius Knight (aged 21), American hurdler David Oliver (aged 29), and Russian sprinter Kseniya Vdovina Kseniya Olegovna Ryzhova, née Vdovina (russian: Ксения Олеговна Рыжова; born April ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July. 10,768 athletes from 204 National Olympic Committees (NOCs) participated in the 2012 Olympics. Following a bid headed by former Olympic champion Sebastian Coe and the then- London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris. London became the first city to host the modern Olympics three times, having previously hosted the Summer Games in 1908 and 1948. Construction for the Games involved considerable redevelopment, with an emphasis on sustainability. The mai ...
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Anywhere In The World
"Anywhere in the World" is a collaborative single by English DJ, guitarist, music producer, artist Mark Ronson and English singer-songwriter Katy B. It was recorded as part of Coca-Cola's Move to the Beat promotional campaign for the 2012 Summer Olympics The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ... in London. The single was released as a digital download on 30 March 2012 in Belgium and it was released in the UK on 13 May 2012. Background Ronson used recorded snippets of the athletes—Mexican Taekwondo athlete Maria del Rosario Espinoza muffled punches, Russian runner Kseniya Olegovna Vdovina's heartbeat—in his anthemic instrumental. Cover versions There is also a Bulgarian version of the single, called "Навсякъде по света" (). It features Raffi Boh ...
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Mark Ronson
Mark Daniel Ronson (born 4 September 1975) is a British-American DJ, songwriter, record producer, and record executive. He is best known for his collaborations with artists such as Duran Duran, Amy Winehouse, Adele, Lady Gaga, Lily Allen, Robbie Williams, Miley Cyrus, Queens of the Stone Age, and Bruno Mars. He has received seven Grammy Awards, including Producer of the Year for Winehouse's album ''Back to Black'' and two for Record of the Year singles " Rehab" and "Uptown Funk". He received an Academy Award, a Golden Globe Award and a Grammy Award for co-writing the song " Shallow" (performed by Lady Gaga and Bradley Cooper) for the film '' A Star Is Born'' (2018). Ronson was born in London and raised in New York City. His stepfather is Foreigner guitarist Mick Jones, which contributed to a childhood surrounded by music. While attending New York University, Ronson became a popular DJ in the hip-hop scene. His debut album ''Here Comes the Fuzz'' failed to have an effect on the ...
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Katy B
Kathleen Anne Brien (born 8 May 1989), better known as Katy B, is an English singer and songwriter. She released her debut studio album, ''On a Mission (Katy B album), On a Mission'', in 2011, which spawned two top five hits, "Katy on a Mission" and "Lights On (Katy B song), Lights On". In 2014 she released her second studio album, ''Little Red (album), Little Red'', which produced her third top five hit, "Crying for No Reason". Her third, and most recent, studio album, ''Honey (Katy B album), Honey'', was released in 2016. Early life Kathleen Anne Brien was born on 8 May 1989, in Peckham, London, where she attended at Lyndhurst Primary School, Haberdashers' Aske's Hatcham College, and the BRIT School. Katy also attended at the Glenlyn Academy in South London, where she took dance classes. Katy's father (David O'Brien) was a member of the Les Humphries Singers, who represented Germany in the Eurovision Song Contest, Germany at Eurovision 1976, with the song "Sing Sang Song". Kat ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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Olympic Games
The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories, participating. The Olympic Games are normally held every four years, and since 1994, have alternated between the Summer and Winter Olympics every two years during the four-year period. Their creation was inspired by the ancient Olympic Games (), held in Olympia, Greece from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Games in Athens in 1896. The IOC is the governing body of the Olympic Movement (which encompasses all entities and individuals involved in the Oly ...
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Taekwondo
''Taekwondo'', ''Tae Kwon Do'' or ''Taekwon-Do'' (; ko, 태권도/跆拳道 ) is a Korean form of martial arts involving punching and kicking techniques, with emphasis on head-height kicks, spinning jump kicks, and fast kicking techniques. The literal translation for tae kwon do is "kicking", "punching", and "the art or way of". They are a kind of martial arts in which one attacks or defends with hands and feet anytime or anywhere, with occasional use of weapons. The physical training undertaken in Taekwondo is purposeful and fosters strength of mind through mental armament. Taekwondo practitioners wear a uniform, known as a dobok. It is a combat sport and was developed during the 1940s and 1950s by Korean martial artists with experience in martial arts such as karate, Chinese martial arts, and indigenous Korean martial arts traditions such as Taekkyon, Subak, and Gwonbeop. The oldest governing body for Taekwondo is the Korea Taekwondo Association (KTA), formed in 1959 th ...
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María Espinoza
María del Rosario Espinoza Espinoza (born November 27, 1987) is a Mexican taekwondo practitioner. Espinoza is one of the two women from Mexico who have won an Olympic gold medal, the other being Soraya Jiménez. Early life Espinoza was born on 27 November 1987 in La Brecha, Sinaloa. Her father is a fisherman and mother a homemaker. She began practicing taekwondo at age five. Career Espinoza won her first international competition in taekwondo at the 2003 Pan American Youth Championship in Rio de Janeiro. Later she participated in Open tournaments in Canada, France, and Germany. She won the 2007 World Taekwondo Championships in the Middleweight (–72 kg) category defeating Lee In-Jong and also won the gold medal at the 2007 Pan American Games in the Heavyweight (+67 kg) category, defeating Brazilian Natália Falavigna in the final. She participated in the +67 kg weight class at the 2008 Beijing Olympics. She began with a victory over Tunisian Khaoul ...
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Archery
Archery is the sport, practice, or skill of using a bow to shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting and combat. In modern times, it is mainly a competitive sport and recreational activity. A person who practices archery is typically called an archer, bowman, or toxophilite. History Origins and ancient archery The oldest known evidence of the bow and arrow comes from South African sites such as Sibudu Cave, where the remains of bone and stone arrowheads have been found dating approximately 72,000 to 60,000 years ago.Backwell L, d'Errico F, Wadley L.(2008). Middle Stone Age bone tools from the Howiesons Poort layers, Sibudu Cave, South Africa. Journal of Archaeological Science, 35:1566–1580. Backwell L, Bradfield J, Carlson KJ, Jashashvili T, Wadley L, d'Errico F.(2018). The antiquity of bow-and-arrow technology: evidence from Middle Stone Age layers ...
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Abdul Dayyan Jaffar
Abdul Dayyan bin Mohamed Jaffar (born 13 September 1993) is a Singaporean archer who participated at the 2010 Summer Youth Olympics in his home city. He was eliminated in the quarterfinals of the individual event by Gregor Rajh. He paired up with Begünhan Ünsal of Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ... and won bronze in the mixed team event. References External links * 1993 births Living people Singaporean male archers Archers at the 2010 Summer Youth Olympics {{Singapore-archery-bio-stub ...
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Table Tennis
Table tennis, also known as ping-pong and whiff-whaff, is a sport in which two or four players hit a lightweight ball, also known as the ping-pong ball, back and forth across a table using small solid rackets. It takes place on a hard table divided by a net. Except for the initial serve, the rules are generally as follows: Players must allow a ball played toward them to bounce once on their side of the table and must return it so that it bounces on the opposite side. A point is scored when a player fails to return the ball within the rules. Play is fast and demands quick reactions. Spinning the ball alters its trajectory and limits an opponent's options, giving the hitter a great advantage. Table tennis is governed by the worldwide organization International Table Tennis Federation (ITTF), founded in 1926. ITTF currently includes 226 member associations. The official rules are specified in the ITTF handbook. Table tennis has been an Olympic sport since 1988, with several event ...
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